Senior Meta Performance Lead — Remote, Lead Gen & VSL

Clients Blackbox, Inc.; Tyler (TX); Remote; USD 104,000 - 127,000; Full time

Benefits offered by this job

Paid Time Off

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta advertising, strategy, and messaging. You will write copy and VSL scripts, test creative concepts, and manage campaigns end-to-end for a portfolio of financial advisor clients.

You’ll report to the Associate Director of Operations and drive optimization, reporting, and retention. This remote-friendly senior role emphasizes performance, accountability, and strategic leadership across the funnel.

Qualifications

• 5+ years in hands-on paid media with substantial Meta advertising responsibility.
• Experience managing multiple client accounts and leading client conversations.
• Proven ability to manage campaigns toward defined performance targets while supporting client retention.
• Strong direct-response copywriting skills, including ad copy and scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.
• Experience with conversion tracking, pixels, and basic marketing automation.
• Strong communication, organization, analytical, and problem-solving skills.

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic point of contact.
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
• Translate performance data into clear recommendations and strategic decisions.
• Build strong client relationships that support retention, renewals, and referrals.
• Proactively identify and address account risks and opportunities.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
• Manage budgets, audiences, bid strategies, account structure, and creative testing.
• Monitor daily performance against cost-per-appointment and other metrics.
• Diagnose underperforming campaigns and determine where changes are most likely to improve results.
• Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables.
• Write direct-response ad copy and video sales letter scripts for financial services audiences.
• Develop hooks, angles, offers, and messaging variations for testing.
• Use performance data to generate new creative and messaging hypotheses.
• Collaborate with video editors and provide clear creative direction.
• Use AI tools to accelerate research and copy development while maintaining quality.

Skills

Paid media

Meta ads

Copywriting

Client management

Data analysis

Testing strategy

Communication

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta advertising, strategy, and messaging. You will write copy and VSL scripts, test creative concepts, and manage campaigns end-to-end for a portfolio of financial advisor clients.

You’ll report to the Associate Director of Operations and drive optimization, reporting, and retention. This remote-friendly senior role emphasizes performance, accountability, and strategic leadership across the funnel.