Senior Member Marketing Manager

Quantum Health, Inc.; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health, vision and dental coverage

401(k) with company match

Paid time off and holidays

Tuition reimbursement

Best Place to Work recognition

Job summary

Quantum Health, Inc. is seeking a Senior Member Marketing Manager to lead member marketing strategy across client programs and translate market trends, client needs, and member behavior into effective engagement strategies.

This role blends strategic oversight with hands-on execution across product, client success, implementation, and marketing teams. The ideal candidate is a strategic marketer with strong operational skills who can move between client engagement, market analysis, campaign

Qualifications

• 5+ years in marketing communications, member marketing, customer engagement, lifecycle marketing, or account-based marketing
• Proven experience developing and executing B2B2C marketing or communication programs
• Experience working directly with clients, business partners, or external stakeholders in a consultative role
• Healthcare, employee benefits, health plans, digital health, navigation services, or care advocacy experience preferred

Responsibilities

• Develop and evolve member marketing strategies that align with client objectives, market expectations, and member needs
• Monitor market trends, client feedback, member engagement patterns, and emerging communication practices across healthcare, benefits, and B2B2C marketing
• Translate market intelligence and client insights into actionable recommendations, campaign strategies, messaging approaches, and channel plans
• Identify opportunities to enhance member marketing through personalization, journey-based communications, and innovative campaign concepts
• Create strategic points of view, playbooks, presentations, and guidance materials for clients and internal teams
• Serve as a strategic member marketing advisor to clients and client-facing teams
• Partner with clients to understand business goals, member populations, communication challenges, and success metrics
• Lead client discussions related to marketing strategy, campaign planning, best practices, and program optimization
• Translate client needs into effective marketing strategies, project briefs, and execution plans
• Balance consultative partnership with operational execution by setting realistic expectations and timelines
• Collaborate with Product, Client Success, Implementation, Marketing, Legal, and Operations teams to define and scale member marketing strategies
• Maintain an understanding of product capabilities, roadmap priorities, member experience considerations, and market expectations
• Define communication strategies for new products, features, and program enhancements across multiple channels
• Lead the development of messaging frameworks, communication journeys, campaign templates, and enablement materials
• Standardize tools, resources, and processes where appropriate while allowing flexibility for client-specific needs
• Strong ability to translate business goals and audience insights into effective marketing strategies and execution plans
• Excellent written and verbal communication skills, including the ability to create presentations and client-ready materials
• Strong project management capabilities, including managing timelines, priorities, stakeholders, and workflow processes
• Experience collaborating across cross-functional teams, including Product, Legal, Operations, and Client Success
• Ability to analyze campaign performance, synthesize feedback, and recommend actionable improvements
• High level of organization, ownership, sound judgment, accountability, and attention to detail
• Experience using marketing, CRM, project management, reporting, and workflow management tools
• Strong proficiency with Microsoft Office applications, including Outlook, Word, Excel, and PowerPoint
• Experience using collaboration and video conferencing tools such as Microsoft Teams and Zoom

Skills

Marketing strategy

Client engagement

Market analysis

Campaign planning

Cross-functional

B2B2C marketing

Tools

CRM software

MS Office

Video conferencing tools

Job description

Who we are

Founded in 1999 and headquartered in Central Ohio, we’re a privately-owned, independent healthcare navigation organization. We believe that no one should have to navigate the cost and complexity of healthcare alone, and we’re on a mission to make healthcare simpler and more effective for our millions of members. Our big-hearted, tech-savvy team fights to ensure that our members get the care they need, when they need it, at the most affordable cost – that’s why we call ourselves Healthcare Warriors®.

We’re committed to building diverse and inclusive teams – more than 2,000 of us and counting – so if you’re excited about this position, we encourage you to apply – even if your experience doesn’t match every requirement.

About the Role

The Senior Member Marketing Manager leads member marketing strategy, innovation, and execution across client programs. This role serves as a strategic advisor to both clients and internal teams, translating market trends, client needs, member behavior, and business priorities into effective engagement strategies that drive measurable outcomes.

The ideal candidate is a strategic marketer and strong operator who can seamlessly move between client engagement, market analysis, campaign planning, and execution oversight.

Key Responsibilities

Strategy, Insights & Innovation

• Develop and evolve member marketing strategies that align with client objectives, market expectations, and member needs


• Monitor market trends, client feedback, member engagement patterns, and emerging communication practices across healthcare, benefits, and B2B2C marketing


• Translate market intelligence and client insights into actionable recommendations, campaign strategies, messaging approaches, and channel plans


• Identify opportunities to enhance member marketing through personalization, journey-based communications, and innovative campaign concepts


• Create strategic points of view, playbooks, presentations, and guidance materials for clients and internal teams

Client-Facing Advisory & Partnership

• Serve as a strategic member marketing advisor to clients and client-facing teams


• Partner directly with clients to understand business goals, member populations, communication challenges, and success metrics


• Lead client discussions related to marketing strategy, campaign planning, best practices, and program optimization


• Translate client needs into effective marketing strategies, project briefs, and execution plans


• Balance consultative partnership with operational execution by setting realistic expectations and timelines

Product Definition & Operationalization

• Collaborate with Product, Client Success, Implementation, Marketing, Legal, and Operations teams to define and scale member marketing strategies


• Maintain a strong understanding of product capabilities, roadmap priorities, member experience considerations, and market expectations


• Define communication strategies for new products, features, and program enhancements across multiple channels


• Lead the development of messaging frameworks, communication journeys, campaign templates, and enablement materials


• Standardize tools, resources, and processes where appropriate while allowing flexibility for client‑specific needs

What You'll Bring

Experience & Industry Knowledge

• 5+ years of experience in marketing communications, member marketing, customer engagement, lifecycle marketing, or account-based marketing


• Demonstrated success developing and executing B2B2C marketing or communication programs


• Proven experience working directly with clients, business partners, or external stakeholders in a consultative role


• Experience within healthcare, employee benefits, health plans, digital health, navigation services, or care advocacy strongly preferred

Core Skills & Competencies

• Strong ability to translate business goals and audience insights into effective marketing strategies and execution plans


• Excellent written and verbal communication skills, including the ability to create presentations and client‑ready materials


• Strong project management capabilities, including managing timelines, priorities, stakeholders, and workflow processes


• Experience collaborating across cross‑functional teams, including Product, Legal, Operations, and Client Success


• Ability to analyze campaign performance, synthesize feedback, and recommend actionable improvements


• High level of organization, ownership, sound judgment, accountability, and attention to detail

Technical & Tools Proficiency

• Experience using marketing, CRM, project management, reporting, and workflow management tools


• Strong proficiency with Microsoft Office applications, including Outlook, Word, Excel, and PowerPoint


• Experience using collaboration and video conferencing tools such as Microsoft Teams and Zoom

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What’s in it for you:

• Compensation:Competitive base and incentive compensation


• Coverage:Health, vision and dental featuring our best‑in‑class healthcare navigation services, along with life insurance, legal and identity protection, adoption assistance, EAP, Teladoc services and more.


• Retirement:401(k) plan with up to 4% employer match and full vesting on day one.


• Balance:Paid Time Off (PTO), 7 paid holidays, parental leave, volunteer days, paid sabbaticals, and more.


• Development:Tuition reimbursement up to $5,250 annually, certification/continuing education reimbursement, discounted higher education partnerships, paid trainings and leadership development.


• Culture:Recognition as a Best Place to Work for 15+ years, dedication to diversity, philanthropy and sustainability, and people‑first values that drive every decision.


• Environment:A modern workplace with a casual dress code, open floor plans, full‑service dining, free snacks and drinks, complimentary 24/7 fitness center with group classes, outdoor walking paths, game room, notary and dry‑cleaning services and more!

What you should know:

• Internal Associates: Already a Healthcare Warrior? Apply internally through Lever


• Process: Application > Recruiter Video Interview > Online Assessment(s) > Interview(s) > Offer > Background Check.


• Diversity, Equity and Inclusion:Quantum Health welcomes everyone. We value our diverse team and suppliers, we’re committed to empowering our ERGs, and we’re proud to be an equal opportunity employer.


• Tobacco‑Free Campus:To further enable the health and wellbeing of our associates and community, Quantum Health maintains a tobacco‑free environment. The use of all types of tobacco products is prohibited in all company facilities and on all company grounds.


• Compensation Ranges:Compensation details published by job boards are estimates and not verified by Quantum Health. Details surrounding compensation will be disclosed throughout the interview process. Compensation offered is based on the candidate’s unique combination of experience and qualifications related to the position.


• Sponsorship:Applicants must be legally authorized to work in the United States on a permanent and ongoing future basis without requiring sponsorship.


• Agencies: Quantum Health does not accept unsolicited resumes or outreach from third‑parties. Absent a signed MSA and request/approval from Talent Acquisition to submit candidates for a specific requisition, we will not approve payment to any third party.

Reasonable Accommodation:

Should you require reasonable accommodation(s) to participate in the application/interview/selection process, or in order to complete the essential duties of the position upon acceptance of a job offer, click here to submit a recruitment accommodation request.