Senior Media Strategy Manager (Retail & Digital)

Best Buy; Minnesota; Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Great employee discount

Competitive pay

Financial savings and retirement

Job summary

Best Buy seeks a Manager of Media Strategy to lead development and execution of media plans that drive brand growth, customer engagement, and retail performance. You will partner with internal teams and agencies to deliver insights-driven recommendations and measurable results.

The role is hybrid, requiring on-site work Monday–Thursday at the Richfield, MN office with remote work on Fridays. You will translate business objectives into effective media strategies and stay ahead of retail media

Qualifications

• 6+ years of experience in media strategy, retail media, or digital marketing.
• 2+ years of experience developing and executing integrated media plans across digital and shopper channels.
• Experience partnering with media agencies and cross-functional teams to develop and execute integrated marketing or media programs.
• Ability to translate data, insights, and business objectives into compelling media recommendations.
• Strong communication, collaboration, and stakeholder management skills.

Responsibilities

• Lead the development and execution of integrated media strategies aligned with business objectives and shopper needs.
• Manage a portfolio of media campaigns with planning, optimization, and performance oversight.
• Partner with agencies and cross-functional teams to build aligned media plans.
• Translate audience insights and performance data into actionable recommendations.
• Support measurement and reporting by evaluating results and applying insights to future strategies.
• Stay current on media trends and retail media capabilities to strengthen planning and performance.

Skills

Media strategy

Retail media

Digital marketing

Stakeholder management

Data-driven insights

Job description

Best Buy seeks a Manager of Media Strategy to lead development and execution of media plans that drive brand growth, customer engagement, and retail performance. You will partner with internal teams and agencies to deliver insights-driven recommendations and measurable results.

The role is hybrid, requiring on-site work Monday–Thursday at the Richfield, MN office with remote work on Fridays. You will translate business objectives into effective media strategies and stay ahead of retail media