Senior Media Strategy Architect - Hybrid

Hearst Magazines; New York (NY); Hybrid; USD 133,000 - 161,000; Full time

Job summary

Hearst Magazines in New York City is seeking a Director of Media Strategy to develop smart media frameworks that connect analytics, brand marketing and digital revenue operations for advertising partners.

You will design pricing and planning for our ad products, incorporate feedback from Sales and advertisers, and evolve packages to meet client KPIs across multiple channels. This hybrid role blends strategy with hands-on execution.

Qualifications

• 8-10+ years of media experience with digital planning and sales.
• Proven ability to deliver integrated digital media programs.
• Deep understanding of video, audio, print, social and digital channels.
• Strong analytical skills with pricing, traffic patterns and measurement.
• Excellent written, verbal, and presentation skills.
• People-management experience is preferred.

Responsibilities

• Design and develop core digital media planning strategies for diverse ad clients.
• Collaborate with Sales, Client Success, Yield, Research and Marketing to create opportunities.
• Identify editorial moments and size media products with packaging toolkits.
• Establish business rules and success metrics with Yield & Pricing teams.
• Develop workflows and ad systems to track adoption, delivery and performance.
• Provide trainings and respond to client requests with actionable insights.
• Lead quarterly media mix recommendations and opportunities for growth.
• Demonstrate knowledge of all integrated media channels (Video, Audio, Print, Digital).

Skills

Media strategy

Digital media planning

Sales collaboration

Analytics

Google Analytics

Excel

Google Ad Manager

Leadership

Tools

Google Analytics

Google Ad Manager

Excel

Job description

Hearst Magazines in New York City is seeking a Director of Media Strategy to develop smart media frameworks that connect analytics, brand marketing and digital revenue operations for advertising partners.

You will design pricing and planning for our ad products, incorporate feedback from Sales and advertisers, and evolve packages to meet client KPIs across multiple channels. This hybrid role blends strategy with hands-on execution.