Senior Media Strategist Job at Highmark Health in Little Rock

Highmark Health; Little Rock (AR); On-site; USD 57,000 - 108,000; Full time

Job summary

A healthcare organization in Little Rock, Arkansas is seeking a Paid Media Specialist to manage media initiatives that meet business goals. This role requires a strategic thinker with 5 years of experience in paid media. Responsibilities include developing media strategies, analyzing data, and collaborating with teams to optimize campaign effectiveness. The ideal candidate should have a solid understanding of various paid media channels and technologies. Salary range is $57,700 - $107,800.

Qualifications

• 5 years of related progressive experience in paid media.
• Experience in leading projects of varying size and complexity.
• Professional experience using technology, tools, and AI in a Marketing function.

Responsibilities

• Develop and execute strategic paid media efforts.
• Leverage evergreen paid media principles and automation.
• Analyze research and data for paid media functionality improvements.
• Collaborate with internal and external team members on strategic programs.
• Contribute to paid media thought leadership and expertise.

Skills

Understanding of paid media including forecasting / budget management

Ability to multi-task and manage multiple deliverables simultaneously

Critical thinking

Attention to detail

Lean forward attitude in improving work product

Desire to follow direction and processes

Proactive in learning new technologies

Education

Bachelors in Any field of study

Tools

Marketing technology

AI-powered marketing platforms

Job description

Overview

Company: Highmark Health

Job Description: JOB SUMMARY

This position is responsible to creates and manages paid media initiatives based on business objectives and goals. This position requires an individual who is curious, courageous and confident. This role works in a fast-paced environment with many ongoing projects and tasks. This position is expected to think strategically and critically while developing an understanding of the big picture, but must also being able to zero in on and handle the details. This role must understand that paid media is a science + art; and that there needs to be fluidity in the use of data, science, and math, but also creativity with a comfort level of living in discomfort, the grey, and an ever-evolving space.

Responsibilities

• Participates in development and execution of strategic paid media efforts to advance, acquisition, retention, and engagement objectives for business-to-business audiences, business-to-consumer audiences, providers, products and services.
• Leverages evergreen paid media principles as well as programmatic automation and media / marketing technology to advance targeting capabilities, cost efficiencies and business results; have a deep grasp of the use and measurability of traditional, digital and emerging paid media channels and tactics such as, but not limited to: linear TV, terrestrial radio, print / direct mail, out-of-home / place-based advertising, connected TV / OTT, digital audio, display, social and SEM.
• Gathers, utilizes and analyzes research and data to decide on how to iterate, test and optimize paid media functionality.
• Constantly collaborates with internal team members (marketing strategy, creative strategy and services, analytics, insights, etc.) and external team members (agencies, platforms, vendors) to yield strategic and effective paid media programs.
• Contributes to paid media thought leadership and expertise when in communication with stakeholders on key initiatives. Provides strategic narrative and strong point of views to paid media activity.
• Creates strong working relationships with counterparts within immediate day-to-day team. Stays connected to other Media Team members and finds synergistic paid media strategies across all lines of business.
• Other duties as assigned or requested.

Qualifications

Education

• Bachelors in Any field of study

Substitutions

• 4 years of relevant experience

Preferred

• None

Experience

• Required: 5 years of Related progressive experience in the area of specialization including experience in leading projects of varying size and complexity. Agency experience preferred.
• Preferred: Professional experience using technology, tools, and AI in a Marketing function.

Skills

• Understanding of paid media including forecasting / budget management, planning, execution, analytics, agile optimization
• Ability to multi-task and manage multiple deliverables simultaneously
• Critical thinking
• Attention to detail
• Lean forward attitude in improving work product as well as workflow / processes.
• Desire to follow direction and processes, but remain flexible and open-minded.
• Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms.

Licenses or Certifications

• Required: None
• Preferred: None

Additional Information

• Language (Other than English): None
• Travel Requirement: 0% - 25%

Physical, Mental Demands and Working Conditions

Position Type: Office-based

• Teaches / trains others: Frequently
• Travel from the office to various work sites or from site-to-site: Occasionally
• Works primarily out-of-the office selling products / services (sales employees): Never
• Physical work site required: Yes
• Lifting: up to 10 pounds
• Lifting: 10 to 25 pounds
• Lifting: 25 to 50 pounds

Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.

As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both HIPAA and the company privacy policies.

Pay Range Minimum: $57,700.00

Pay Range Maximum : $107,800.00

Base pay is determined by a variety of factors including a candidate's qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on protected status and disabilities and prohibit discrimination against all individuals based on any category protected by law.

We endeavor to make this site accessible. For accommodation requests, contact HR Services Online at [e-mail]

Req ID: J270078