Senior Media Strategist (Horizon Next)

Horizon Media; New York (NY); On-site; USD 64,000 - 80,000; Full time

Job summary

Join a forward-thinking company that thrives at the intersection of data and media. This role offers the opportunity to develop strategic media plans, analyze consumer insights, and collaborate with a talented team to drive client success. You will mentor junior members, manage client relationships, and contribute to a culture that values diversity and inclusion. With a competitive salary range and a comprehensive benefits package, this position is ideal for those eager to grow in a dynamic and supportive environment. If you're ready to make an impact in the media landscape, this is the role for you!

Benefits

Health Insurance

Life and Disability Insurance

Retirement Savings Plans

Unlimited Paid Time Off (PTO)

Mental Health Resources

Pet Insurance

Childcare Resources

Fitness Reimbursement

Qualifications

• 1.5+ years in media planning with a strong analytical background.
• Proficient in Excel and PowerPoint for media planning tasks.

Responsibilities

• Develop strategic media plans and analyze consumer research.
• Manage client relationships and ensure accurate billing.

Skills

Media Planning

Data Analysis

Communication Skills

Time Management

Problem Solving

Team Collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

Excel

PowerPoint

Media Management Systems

Competitive and Targeting Tools

Job description

Job Description

Who We Are
Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what’s next: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today.

At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You’ll Do

40% Strategic Planning

• Assist in the development of sound, strategic media plans with guidance/input from Supervisor, all based on client direction and an understanding of media principles.
• Responsible for analysis of consumer research and competitive intelligence findings by junior team.
• Collaborate on the development of POVs for new media opportunities on an ongoing basis.
• Partner with junior and senior team members to generate presentation decks, put together final draft of presentation, participate in presenting to clients.
• Continue to strengthen understanding of media strategy and applications, proactive in taking part in internal training & development opportunities.
• Manipulate and analyze large datasets including TV attribution models and their outputs; collaborate on reporting for all traditional channels to provide insights and implications, create reports to showcase findings.

20% Account Management

• Build and strengthen relationships with core clients and industry partners by serving as a Horizon Next contact.
• Own and ensure accuracy of billing, budgets and flowcharts.

20% Internal Relationship Management

• Manage day to day team projects, proof junior team member’s work, manage timelines and deliverables for internal and cross functional teams.

20% Mentorship & Guidance

• Oversee junior team member’s engagement & interactions with other Horizon Next departments (i.e. Investment, Traffic, Operations).
• Guide Assistant(s) and/or Strategist(s) growth within Horizon Next and the industry at large, providing education on best practices and media principles.
• Contribute to performance reviews of junior team members identifying strengths and areas for growth.
• Participate in the interview process for Assistant/Strategist roles.

Who You Are

• A strong writer, presenter and communicator.
• A left and right brain thinker – a data powered strategist.
• A collaborative, team-oriented worker with strong time management and organization skills.
• A problem solver with the ability to develop creative solutions.
• Detail oriented with commitment to follow through.
• Nimble and flexible with ability to succeed in a fast-paced environment.
• A strong team player, willing to roll up your sleeves.
• Excited to mentor and teach team members.
• A supporter of and advocate for diversity, equity and inclusion.

Preferred Skills & Experience

• 1.5 + years previous media planning experience.
• Understanding of advanced analytics and performance media.
• Familiarity with marketing principles, analytics and concepts.
• Skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning process.
• Robust proficiency in basic functions within systems and tools related to the media planning process (i.e. media management system, billing system, competitive and targeting tools).
• Effective verbal and written communication skills; able to confidently present and sell through ideas both internally and to clients.

Certificates, Licenses and Registrations

This role does not require certificates, licenses or registrations.

Physical Activity and Work Environment

This role does not require any physical activity.

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Salary Range

$64,350.00 - $80,000.00

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.