Senior Media Relations Strategist

George Washington University; Washington (District of Columbia); Hybrid; USD 66,000 - 91,000; Full time

Job summary

George Washington University in Foggy Bottom, Washington, DC seeks a Senior Media Relations Specialist to identify stories, pitch to media, and manage media inquiries. You will coordinate with university leaders to seize opportunities for coverage and act as a representative at events, including handling media logistics and developing strategic media plans.

The role requires superb writing, editing, and AP style knowledge, with a track record in earned media promotions.

Qualifications

• Qualified candidates hold a Bachelor's degree in an appropriate area plus 5 years of relevant professional experience, or a Master’s degree plus 3 years of experience.
• Degree requirements may be substituted with an equivalent combination of education, training and experience.
• Experience in media relations and communications preferred.

Responsibilities

• Identify and develop stories for media, arrange coverage, and provide media relations management for assigned departments.
• Advise university leadership to identify proactive opportunities for media coverage.
• Pitch stories to news media, facilitate interviews with GW leaders and experts, respond to inquiries.
• Develop and maintain relations with external media, including national, local and student media.
• Serve as on-the-record spokesperson with student media and staff media events.

Skills

Media relations

Spokesperson experience

Strategic media plans

Written & oral comms

Social media experience

Organized & detail-oriented

Creative problem-solver

Collaborative

Stakeholder engagement

Judgment & results

Education

Bachelor's degree

Master's degree

Job description

George Washington University in Foggy Bottom, Washington, DC seeks a Senior Media Relations Specialist to identify stories, pitch to media, and manage media inquiries. You will coordinate with university leaders to seize opportunities for coverage and act as a representative at events, including handling media logistics and developing strategic media plans.

The role requires superb writing, editing, and AP style knowledge, with a track record in earned media promotions.