Senior Media Planning & Strategy Lead

Bully-Pulpit-International; Washington (District of Columbia); Hybrid; USD 100,000 - 110,000; Full time

Benefits offered by this job

Medical insurance (100% company-paid)

Dental insurance (100% company-paid)

Vision insurance (100% company-paid)

401(k) with employer match

Paid time off

Phone reimbursement

Parental leave (16 weeks)

Job summary

Bully Pulpit International is seeking an Associate Director, Media Planning to drive strategic media programs for corporate reputation, public affairs, and political clients.

You will lead mid-spend campaigns from concept to completion, present insights to clients, and collaborate with Buying, Marketing Analytics, and Insights to ensure flawless execution.

The role requires 6–9 years in digital media strategy with expertise in tools like GWI, Comscore, Datorama, Google Analytics, and Tableau.

Qualifications

• 6–9 years of relevant work experience in digital media strategy, planning, and direct-IO buying (agency experience preferred).
• Proven track record of independently running campaigns for corporate reputation, public affairs, and/or political clients.
• Strong analytical thinking with hands-on experience using media tools and BI software.

Responsibilities

• Independently run mid-spend clients and campaigns from inception to completion.
• Present sophisticated media strategies, insights, and reporting to clients.
• Develop data-backed media plans aligned with client objectives.
• Lead end-to-end campaign implementation across digital and traditional platforms.
• Improve cross-team communication and ensure flawless execution of media plans.

Skills

Digital media strategy

Media planning

Direct IO buying

Agency experience

Analytical thinking

Excel

Google Analytics

Tableau

Comscore

GWI

Tools

GWI

Comscore

Datorama

Google Analytics

Tableau

Job description

Bully Pulpit International is seeking an Associate Director, Media Planning to drive strategic media programs for corporate reputation, public affairs, and political clients.

You will lead mid-spend campaigns from concept to completion, present insights to clients, and collaborate with Buying, Marketing Analytics, and Insights to ensure flawless execution.

The role requires 6–9 years in digital media strategy with expertise in tools like GWI, Comscore, Datorama, Google Analytics, and Tableau.