Senior Media Planner, Programmatic

Publicis Groupe; Los Angeles (CA); On-site; USD 60,800 - 89,600; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company matching

Unlimited PTO

Tuition reimbursement

Job summary

Publicis Groupe is seeking a Senior Media Planner, Programmatic, based in Los Angeles, California. This role involves developing and optimizing programmatic media strategies primarily for luxury automotive clients. You will collaborate with various teams to ensure excellence in execution while translating performance insights into compelling narratives.

The ideal candidate has extensive experience in digital media planning, particularly in programmatic media, and is proficient with key DSPs. A comprehensive benefits package, including medical, dental, and flexible working options, will be offered.

Qualifications

• 4–6+ years of experience in digital media planning, with at least 3 years focused on programmatic media.
• Strong understanding of DSPs and programmatic buying mechanics.
• Proficiency in data analysis and synthesizing insights.

Responsibilities

• Develop programmatic media plans including strategy and audience recommendations.
• Lead campaign briefing, setup, and optimization workflows.
• Analyze campaign results and generate actionable insights.

Skills

Digital media planning

Programmatic media

Audience targeting strategies

Communication skills

Data analysis

Education

Bachelor’s degree in Marketing, Advertising, or Communications

Tools

DSPs (DV360, TTD, Amazon DSP)

Excel

PowerPoint

Job description

Overview

As a Senior Media Planner, Programmatic, you will be a strategic leader responsible for developing, executing, and optimizing programmatic media plans that drive meaningful business outcomes for our clients—primarily within the luxury automotive category. You’ll collaborate closely with internal teams, agency partners, and platform vendors to architect smart, data-driven strategies across display, video, audio, and emerging programmatic channels.

You will play a central role in evaluating new technologies, shaping audience strategies, and ensuring flawless execution across DSPs. You’ll also translate performance insights into compelling stories that influence clients and guide ongoing optimization and testing.

Responsibilities

• Develop full-funnel programmatic media plans, including strategy, audience recommendations, budget allocation, inventory selection, and KPIs.
• Lead campaign briefing, setup, forecasting, pacing, and optimization workflows in partnership with activation teams.
• Evaluate and recommend audience segmentation strategies, leveraging 1P/2P/3P data, contextual opportunities, and platform-native solutions.
• Collaborate with analytics and insights teams to define measurement frameworks, testing roadmaps, and learning agendas.
• Analyze campaign results and generate actionable insights that shape ongoing strategy.
• Provide thoughtful guidance on channel roles, programmatic trends, and emerging technologies.
• Partner with creative, account, and production teams to ensure alignment on messaging, placements, and deliverables.
• Lead communication with platform partners (DV360, The Trade Desk, Amazon DSP, etc.) to stay ahead of innovations and competitive intelligence.
• QA all programmatic media plans and deliverables, ensuring accuracy, consistency, and excellence.
• Present strategic recommendations, insights, and results to internal teams and client stakeholders.
• Support junior team members through guidance, mentorship, and performance feedback.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 4–6+ years of experience in digital media planning, with at least 3 years focused specifically on programmatic media.
• Strong understanding of DSPs (DV360, TTD, Amazon, Yahoo DSP, etc.) and programmatic buying mechanics (PMPs, PG, RTB, auction dynamics).
• Experience developing strategies for audience targeting, data activation, measurement, and attribution.
• Ability to analyze performance data and synthesize into clear insights and recommendations.
• Experience working with luxury, automotive, or premium brands is a plus.
• Strong cross-channel understanding of display, video, CTV, audio, native, and emerging programmatic formats.
• Excellent communication, presentation, and storytelling skills.
• Ability to manage multiple projects in a fast-paced environment with attention to detail.
• Familiarity with ad serving, measurement, and verification tools (DCM/CM360, MOAT, IAS, GA/GA4, Adobe, etc.).
• Proficiency in Excel, PowerPoint, and project management workflows.

Bonus if You Have

• Hands‑on keyboard DSP experience
• Google Marketing Platform or Trade Desk Certifications
• Experience with brand lift studies, MMM, MTA, or advanced analytics
• Exposure to identity solutions, clean rooms, or privacy‑safe data models
• Experience with automation/bulk sheets for optimization, reporting, and trafficking efficiencies
• Experience with DCO at scale
• Regional media planning experience

Benefits

• We offer comprehensive benefits and work perks such as medical, dental, vision insurance, 401(k) with company matching, unlimited PTO, generous paid parental leave, tuition reimbursement, family forming assistance reimbursement, pet adoption assistance, and pawternity leave.
• Hybrid work schedule: 3 days a week in office, 2 days remote.
• Professional development opportunities and performance reviews to promote from within.
• Regular community giving through the annual Day of Good and volunteer opportunities.
• Endorsed by Publicis Groupe, with resources from Business Resource Groups for a variety of communities.

EEO Statement

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail]. All your information will be kept confidential according to EEO guidelines.

Compensation

Compensation Range: $60,800.00 - $89,600.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 07/10/2026.