Senior Media Planner

Bully Pulpit International; Washington (Washington County); Hybrid; USD 58,000 - 65,000; Full time

Benefits offered by this job

100% company-paid medical insurance

Dental and vision insurance included

401(k) employer match

Generous time off & vacation

Job summary

Bully Pulpit International is seeking a Senior Media Planner to support paid media campaigns for multiple clients across a fast-paced agency environment. The role involves planning, launching, managing and reporting, with collaboration across media buying, analytics and client services teams.

The ideal candidate has 2-4 years of digital media planning experience, and a passion for Democratic and progressive politics.

Qualifications

• 2-4 year(s) relevant work experience; exposure to digital media planning from internships, fellowships or coursework ideal.
• Experience running campaigns for political, public affairs, and/or corporate clients.
• Enthusiasm for Democratic and progressive politics, and excitement to work with non-profit and corporate clients.
• Analytical thinking skills; knowledge of media consumption tools (Comscore, GWI) and BI dashboards (GA, Datorama, Tableau).
• Strong Excel or Google Sheets skills.
• Strong organization skills and attention to detail.
• Ready to work independently, grow quickly, learn new skills, think big, and get the job done.

Responsibilities

• Support lead planners on complex advertising campaigns across all planning, launching, management and reporting aspects.
• Collaborate with internal media buying, analytics and client service teams to execute media programs.
• Participate in all phases of campaign planning and execution: audience research, media mix, budgets, and integration.
• Lead media plan launches with paperwork, trafficking, proof of performance, and internal comms.
• Identify and monitor media KPIs; develop reports for internal stakeholders.
• Manage monthly billing between vendors and internal finance teams.

Skills

Digital media planning

Campaign management

Analytical thinking

Data tools (Comscore/GWI)

Analytics platforms (GA/Datorama/Table

Excel/Sheets

Organizational skills

Independent work

Tools

Comscore

Global Web Index

Google Analytics

Datorama

Tableau

Job description

Bully Pulpit International is an outcomes agency made up of strategists, data scientists, and artists. We come from politics, brands, and government and we communicate without barriers and measure what matters. We have more than 400 team members in six countries and thirteen offices — Berlin, Brussels, Chicago, D.C., London, Los Angeles, New York, Oslo, San Francisco, and Zürich. We apply our unique expertise across strategic communications, public affairs, research, and digital marketing to create sophisticated and customized strategies that make change possible for both American and European clients.

The Impact You Will Make

In this position as Senior Media Planner, you will support the execution and management of paid media campaigns across numerous clients on the Paid Media team. The ideal candidate is someone who thrives in a fast-paced, collaborative environment and is interested in building a career in digital advertising in an agency setting.

• Starting Salary Range: $58,000 - $65,000
• Expectation to work from one of our offices (Chicago, DC, NYC, SF, LA) at least 3 days a week

What the Day-to-Day Looks Like

• Support lead planners on complex advertising campaigns across all planning, launching, management and reporting aspects

• Work closely with internal media buying, marketing analytics teams and client service teams to bring media programs to life.

• Participate in all phases of advertising campaign planning and execution, including:

  • Research audience insights, develop media mix, budget allocations and integrated media strategies to align with client objectives
  • Lead media plan launches including relevant paperwork, ad trafficking, proof of performance, creative delivery and internal communication
  • Identify media KPIs that align with client objectives and monitor and optimize to achieve client goals. Develop report templates that show campaign performance and deliver reports to internal stakeholders
  • Manage monthly billing between external vendors and internal finance teams. Handle any discrepancies among internal and external partners

• Manage vendor communications, requests for proposals (RFPs) and negotiate items such as rates, terms and conditions, and added value

• Keep abreast of media trends and technologies, proactively sharing new opportunities with the wider paid media team

• Compile updates on vendor capabilities and offerings; maintain and update internal tracking system

What You Bring

• 2-4 year(s) relevant work experience; exposure to digital media planning from internships, fellowships or coursework ideal
• Experience running campaigns for political, public affairs, and/or corporate clients
• Enthusiasm for Democratic and progressive politics, and excitement to work with our non-profit and corporate clients
• Analytical thinking skills, with knowledge of media consumption tools like Comscore and Global Web Index (GWI), and business intelligence dashboard software such as Google Analytics, Datorama or Tableau
• Strong Microsoft Excel or Google Sheets skills
• Strong organization skills and attention to detail
• A readiness to work independently, grow quickly, learn new skills, think big, and get the job done

BPI offers a wide range of benefits to U.S.-based employees, including100% company-paid medical, dental, and vision insurance, a 401(k) program with employer match up to 4%, generous time off for vacation, $50 monthly phone reimbursement, unlimited sick time, and 16 weeks of paid leave for new parents. BPI’s benefits prioritize employee wellness and progressive support to our diverse workforce.

We’re looking for all kinds of people.

BPI Group is an integrated public affairs agency that delivers outcomes for the top organizations and leaders around the world. With expertise in strategic communications, digital marketing, creative, research, and measurement, we offer a cohesive approach across corporate, policy, and public affairs strategy in today’s interconnected world. By combining incisive strategy and deep tactical expertise, we make change possible. Our transatlantic presence includes offices across thirteen markets in the US and Europe.

We are an equal opportunity employer and make employment decisions based on individual commitment to excellence. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws.We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

BPI is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging – so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description,we encourage you to still consider submitting an application. We consider applications holistically and you may be just the right candidate for this role or another one of our openings!