Senior Analyst, Marketing Analytics

Socket.dev; New York (NY); Hybrid; USD 64,000 - 70,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with employer match 4%

Vacation time

Phone reimbursement

Unlimited sick time

Paid parental leave 16 weeks

Job summary

Bully Pulpit International is looking for a data‑savvy professional to support analytics, reporting, and paid media campaigns across multiple offices. You will implement analytics, onboard audiences, and collaborate with the media and client teams to optimize campaigns.

The role emphasizes strong communication, attention to detail, and the ability to manage multiple priorities in a fast‑paced environment. Opportunities include exposure to diverse clients and a data‑driven culture across offices.

Qualifications

• 1–3 years of relevant work experience.
• Exposure to or experience with specialized data tools, automated workflows, or programming languages (e.g., R packages, Python, Datorama, SuperMetrics, Tableau, LiveRamp, Google Analytics).
• Experience cleaning, standardizing, and evaluating the quality of large, complex data sets to drive critical decision‑making processes.
• Familiarity with digital campaign KPIs and advertising measurement concepts (e.g. multi touch attribution, identity graphs, etc.).
• Experience with project management tools like Monday.com, Slack, or Asana.
• Strong written and verbal communication skills.
• Ability to work autonomously and manage multiple tasks and timelines.

Responsibilities

• Manage and support data, analytics, and reporting workflows for paid media campaigns.
• Implement website analytics and conversion tracking according to client needs.
• Execute audience onboarding and activation for paid media campaigns.
• Participate in meetings and calls with vendors and internal teams, including notes.
• Collaborate with media and client teams with reporting data for campaign optimizations.
• Coordinate communication among internal teams and maintain project timelines.
• Monitor AdTech trends and apply findings cross‑team.
• Attend vendor meetings and trainings to stay current.

Skills

Data analytics

Python

Tableau

Google Analytics

Communication

Education

Bachelor's degree in a related field

Tools

Datorama

SuperMetrics

LiveRamp

Monday.com

Slack

Asana

Job description

Bully Pulpit International is an outcomes agency made up of strategists, data scientists, and artists. We come from politics, brands, and government and we communicate without barriers and measure what matters. We have more than 400 team members in six countries and thirteen offices — Berlin, Brussels, Chicago, D.C., London, Los Angeles, New York, Oslo, San Francisco, and Zürich. We apply our unique expertise across strategic communications, public affairs, research, and digital marketing to create sophisticated and customized strategies that make change possible for both American and European clients.

Starting Salary Range: $64,000 - $70,000 (+ annual bonus) Location: Expectation to work from DC, New York, Chicago, SF or LA offices at least 3 days a week

What the Day-to-Day Looks Like

• Manage and support data, analytics, and reporting workflows for paid media campaigns, including audience management, reporting dashboard setup, QA, and troubleshooting.
• Implement website analytics and conversion tracking according to needs articulated by client and fellow paid media team members.
• Execute audience onboarding and activation for paid media campaigns.
• Participate in meetings and calls with vendors and internal teams, including taking and sharing meeting notes.
• Collaborate with and enable the media and client teams with reporting data to make strategic campaign optimizations.
• Manage communication among internal buying, planning and insights teams, including updating project management tools and organizing project briefs, kick off meetings, and timelines.
• Monitor media measurement and AdTech trends, tools, opportunities and applications and appropriately apply that knowledge and share cross team.
• Attend new vendor meetings and team trainings to develop knowledge of the fast-changing digital media landscape.
• Understand and articulate the agency’s approach to media analytics and audience onboarding.

Experience, Qualifications, and Skills

• 1 - 3 year(s) relevant work experience; exposure to digital media analytics from internships, fellowships or agency-setting is ideal.
• Exposure to or experience with specialized data tools, automated workflows, or programming languages (e.g., R packages, Python, Datorama, SuperMetrics, Tableau, LiveRamp, Google Analytics).
• Experience cleaning, standardizing, and evaluating the quality of large, complex data sets to drive critical decision‑making processes.
• Familiarity with digital campaign KPIs and advertising measurement concepts (e.g. multi touch attribution, identity graphs, etc.).
• Experience with project management tools like Monday.com, Slack, or Asana.
• Strong written and verbal communication skills. You can interpret data to communicate with others who have limited experience with ad analytics.
• Close attention to detail with ability to quickly troubleshoot errors with data sets, or data streams.Ability to work autonomously on projects with proper direction from superiors and to manage multiple tasks and timelines concurrently.
• Intellectual curiosity. Motivated to solve complex problems on behalf of a diverse client roster, from progressive political organizations and non-profits to Fortune 500 companies.

Benefits

• 100% company-paid medical, dental, and vision insurance
• a 401(k) program with employer match up to 4%
• generous time off for vacation
• $50 monthly phone reimbursement
• unlimited sick time
• 16 weeks of paid leave for new parents

BPI’s benefits prioritize employee wellness and progressive support to our diverse workforce.

We’re looking for all kinds of people.

BPI Group is an integrated public affairs agency that delivers outcomes for the top organizations and leaders around the world. With expertise in strategic communications, digital marketing, creative, research, and measurement, we offer a cohesive approach across corporate, policy, and public affairs strategy in today’s interconnected world. By combining incisive strategy and deep tactical expertise, we make change possible. Our transatlantic presence includes offices across eleven markets in the US and Europe.

We are an equal opportunity employer and make employment decisions based on individual commitment to excellence. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

BPI is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging – so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to still consider submitting an application. We consider applications holistically and you may be just the right candidate for this role or another one of our openings! Let’s keep in touch. Follow us on LinkedIn and Twitter at bpigroup.com