Senior Media Planner

Martin Retail Group; Birmingham (AL); Hybrid; USD 61,000 - 80,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Martin Retail Group, a Publicis Groupe partner with a strong U.S. footprint, seeks a Senior Media Planner to craft integrated media plans for Tier 2 automotive clients.

You will present plans, manage revisions, and ensure alignment with national and regional strategies while analyzing media options and opportunities, mentoring junior staff, and collaborating with the planning team.

Qualifications

• 7 years relevant experience
• Experience with media math basics, concepts and planning software
• Outstanding written/verbal communication and organizational skills
• Experience using syndicated research tools such as Scarborough, Nielsen, SQAD, as well as Reach/Frequency
• Skilled in the use of Excel and PowerPoint
• Ability to make presentations or interested in learning and honing these skills

Responsibilities

• Develop integrated media plans for Tier 2 automotive clients
• Facilitate presentation and execution of media plans and manage revisions
• Ensure media plan aligns with national/regional agency
• Analyze media alternatives and make recommendations based on current strategic direction
• Provide agency point of view on new media opportunities
• Work closely with planning supervisor and account manager
• Assist in training/mentoring of assistants and planners
• Assist planning supervisor on department wide projects

Skills

Media math

Planning software

Communication

Presentation skills

Syndicated research tools

Scarborough

Nielsen

SQAD

Reach/Frequency

Excel

PowerPoint

Tools

Excel

PowerPoint

Scarborough

Nielsen

SQAD

Reach/Frequency

Job description

Company description

Martin Retail Group is a leading force in local retail marketing, specializing in strategic, turn-key solutions for global automotive brands. Since our founding in 1977, we've grown to 400+ team members across the United States, representing thousands of dealerships and placing over $1B of media annually – all focused on helping our clients sell more cars and trucks. We pride ourselves on being more than a traditional "ad agency," delivering targeted results. We're also backed by the incredible resources of Publicis Groupe, offering unparalleled world-class technology and capabilities. If you're looking to make a significant impact in a dynamic, specialized field, explore a career with us.

Overview

Martin Retail Group, recently named the largest advertising company in Alabama and one that does amazing work servicing our clients all over the U.S., is seeking an experienced Senior Media Planner to join our growing Media Planning team.

Responsibilities

• Develop integrated media plans for our Tier 2 automotive clients
• Facilitate the presentation and execution of media plans and manage revisions
• Ensure media plan aligns with national/regional agency
• Analyze media alternatives and make recommendations based on current strategic direction
• Provide agency point of view on new media opportunities
• Work closely with planning supervisor and account manager
• Assist in training/mentoring of assistants and planners
• Assist planning supervisor on department wide projects

Qualifications

Experience:

7 years relevant experience

Required Skills:

• Experience with media math basics, concepts and planning software
• Outstanding written/verbal communication and organizational skills
• Experience using syndicated research tools such as Scarborough, Nielsen, SQAD, as well as Reach/Frequency
• Skilled in the use of Excel and PowerPoint
• Ability to make presentations or interested in learning and honing these skills

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

• medical coverage
• dental
• vision
• disability
• 401K
• parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

#LI-MM5

Compensation Range: USD $60,800.00 - USD $80,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/5/2026.