Senior Media Manager

Reply; Philadelphia (Philadelphia County); On-site; USD 90,000 - 140,000; Full time

Job summary

Reply is seeking a Senior Media Manager to lead strategy, planning, execution and optimization of integrated paid media programs for clients in a highly client-facing role. You will translate business objectives into media strategies, present recommendations to senior stakeholders and ensure campaigns deliver measurable results.

The role reports to the Director of Omni-Channel Marketing and requires strong strategic, analytical and communication skills with hands-on media expertise across

Qualifications

• Bachelor’s degree or equivalent experience in marketing or related field.
• 5+ years in digital media or performance marketing, agency/consulting preferred.
• Experience leading paid media strategies for complex accounts.
• Hands-on Google Ads expertise (Search, Performance Max).
• Experience across MS Ads, Meta, LinkedIn, YouTube, display/programmatic.
• Experience managing significant media budgets and providing cross-channel recommendations.
• Strong understanding of attribution, tracking and funnel optimization.
• Excellent written, verbal and presentation skills.
• Strong organizational and project-management skills with multiple simultaneous campaigns.

Responsibilities

• Lead development of integrated media strategies aligned to objectives and KPIs.
• Develop cross-channel plans across Search, Social, Display and video.
• Forecast campaigns and annual plans with budgets and scenarios.
• Act as media SME and trusted advisor to client relationships.
• Present strategy, performance, insights and recommendations in meetings.
• Translate data into actionable business implications for stakeholders.
• Identify opportunities, challenges and performance changes early.
• Oversee campaign setup, activation, optimization and QA across platforms.
• Manage budgets, pacing and reallocations based on performance.
• Collaborate with analytics teams on attribution and measurement quality.
• Deliver recurring client performance reporting.
• Develop POVs and industry implications for clients.

Skills

Client-facing

Strategic thinking

Analytical

Presentation skills

Project management

Education

Bachelor’s degree in Marketing/Advertising/Business/Communications

Tools

Google Ads

GA4

Google Tag Manager

Looker Studio

CRM platforms (Salesforce/HubSpot/Marketo)

Job description

Sagepath Reply is seeking a Senior Media Manager to lead the strategy, planning, execution and optimization of integrated paid media programs for our clients.

This is a highly client-facing role for someone who can move comfortably between the big picture and the details—translating business objectives into media strategies, presenting recommendations to senior client stakeholders, and ensuring campaigns deliver measurable results.

The Senior Media Manager will own media strategy and performance across a portfolio of clients. You will be expected to understand what is happening within the platforms while also looking beyond individual channel metrics to determine what media is contributing to the client’s broader business objectives.

The ideal candidate is strategic, analytical and curious, with strong paid media expertise and the confidence to serve as a trusted advisor to clients.

You will report to the Director of Omni-Channel Marketing

Responsibilities

• Lead development of integrated media strategies aligned to client business objectives, audiences and KPIs.
• Develop cross-channel media plans spanning paid search, paid social, Performance Max, display/programmatic, video and emerging channels as appropriate.
• Develop annual, quarterly and campaign-level media plans and forecasts.
• Serve as a primary media subject-matter expert and trusted advisor for assigned client relationships.
• Lead media conversations during client meetings, confidently presenting strategy, performance, insights and recommendations.
• Translate complex media and performance data into clear business implications for both marketing stakeholders and senior executives.
• Proactively identify opportunities, challenges and changes in performance before they become client concerns.
• Partner with account and strategy leadership on client planning, growth opportunities and executive-level presentations.
• Oversee campaign architecture, activation, optimization and quality assurance across paid media platforms.
• Manage media budgets, pacing and forecasts, proactively reallocating investment based on performance and opportunity.
• Analyze campaign and customer data to identify trends, opportunities and actionable insights.
• Partner with analytics teams to evaluate attribution, conversion tracking and measurement quality.
• Ensure campaign implementation, trafficking, tracking and QA processes meet Sagepath Reply standards.
• Lead development and presentation of recurring client performance reporting.
• Identify cross-channel, audience, creative and conversion insights that improve both media performance and broader marketing strategy.
• Develop forecasts, scenarios and investment recommendations to help clients make informed budget decisions.
• Develop POVs and thought leadership that translate industry changes into practical implications for clients.
• Identify opportunities to use AI and automation to improve campaign management, analysis, optimization and media planning.
• Maintain strong relationships with media platforms, technology partners and vendors.

Minimum Requirements

• Bachelor’s degree in Marketing, Advertising, Business, Communications or a related field, or equivalent professional experience.
• 5+ years of digital media or performance marketing experience, preferably within an agency or consulting environment.
• Demonstrated experience developing and leading paid media strategies for complex client accounts.
• Strong hands‑on expertise in Google Ads, including Search and Performance Max.
• Experience across additional paid media channels such as Microsoft Ads, Meta, LinkedIn, YouTube, display and/or programmatic media.
• Experience managing significant media budgets and making investment recommendations across channels.
• Strong understanding of performance marketing metrics, attribution, conversion tracking and funnel optimization.
• Experience with GA4 and other analytics/reporting platforms.
• Proven ability to analyze complex datasets and translate findings into actionable business recommendations.
• Strong client-facing experience, including presenting strategies and performance recommendations to senior stakeholders.
• Excellent written, verbal and presentation skills.
• Strong organizational and project‑management skills with the ability to manage multiple clients, campaigns and priorities simultaneously.

Preferred Expereince

• Agency or consulting experience.
• Experience managing or mentoring junior media professionals.
• Experience with B2B and B2C media strategies.
• Experience with CRM and marketing automation platforms such as Salesforce, HubSpot or Marketo.
• Familiarity with Google Tag Manager, Looker Studio and/or data visualization platforms.
• Experience with account‑based marketing (ABM) media strategies.
• Experience supporting new business pitches and organic account growth.
• Experience applying AI and automation to media planning, activation, optimization or analysis.
• Google Ads and/or other relevant platform certifications.

About Reply

Reply specializes in the design and implementation of solutions based on new communication channels and digital media. Reply is a network of highly specialized companies supporting global industrial groups operating in the telecom and media, industry and services, banking, insurance and public administration sectors in the definition and development of business models enabled for the new paradigms of AI, cloud computing, digital media and the Internet of Things. Reply services include Consulting, System Integration and Digital Services.

Reply is an equal opportunity employer. We are committed to provide equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you need assistance and reasonable accommodation due to a disability during the application or the recruiting process, email us at [e-mail]. Visit our website at www.reply.com to learn more about our open roles.