Senior Media Director, Growth & Strategy (CPG)

GYK; Boston (MA); On-site; USD 90,000 - 120,000; Full time

Job summary

An integrated creative agency in Boston is seeking a Media Director with over 9 years of media planning and buying experience, particularly with CPG clients. The role involves developing innovative media strategies, leading ad campaigns, and collaborating across teams to achieve client goals. Strong analytical skills and a proactive attitude are necessary. Competitive salary range of $90,000 - $120,000 offered, alongside the opportunity to influence creative solutions and mentor junior staff.

Qualifications

• 9+ years of media planning/buying experience required.
• Ability to analyze and interpret data effectively.
• Knowledge of key media platforms and emerging channels.

Responsibilities

• Develop and execute holistic media strategies.
• Directly manage effective ad campaigns.
• Identify business KPIs and optimize media recommendations.

Skills

Media planning/buying experience

Analytical skills

Attention to detail

Team player

Leadership

Tools

Campaign Manager 360

Google Analytics

Social media platforms (Facebook, Instagram, etc.)

Job description

An integrated creative agency in Boston is seeking a Media Director with over 9 years of media planning and buying experience, particularly with CPG clients. The role involves developing innovative media strategies, leading ad campaigns, and collaborating across teams to achieve client goals. Strong analytical skills and a proactive attitude are necessary. Competitive salary range of $90,000 - $120,000 offered, alongside the opportunity to influence creative solutions and mentor junior staff.