Senior Media Buyer & Creative Strategist

Golden Sky ROI Recruitment network (PerformanceMarketingJOBS + more); Tulsa (OK); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

401(k) match

Job summary

Our client is a results-driven growth partner hiring a hands-on DTC performance marketer to own front-end acquisition across brands. You will develop winning angles, scripts, and creatives, then launch, optimize and scale campaigns profitably.

Expect ownership of media planning, budget management, and performance analysis in a fast-paced, high-accountability role. You will work in a hands-on environment with a focus on CPA, ROAS, and creative output, with in-house preferred and hybrid options

Qualifications

• 4-6+ years of hands-on DTC direct-response experience.
• Experience managing six-figure monthly budgets; seven-figure experience is a strong plus.
• Proven creative-to-scale results with measurable growth.
• Deep Meta Ads expertise across Google, TikTok, Snap, AppLovin or native advertising.
• Strong copywriting and creative direction to drive performance.
• Ability to mine language and insights from customer data for winning angles.
• Experience with pixels, CAPI, UTMs and attribution tools.
• Organized, process-driven with clear campaign structures and documentation.

Responsibilities

• Research and angles: study customers, competitors and reviews to generate testable hypotheses.
• Scripts and creative direction: write hooks and copy; brief editors/ designers toward conversion.
• Media buying: build, launch, monitor and optimize campaigns across platforms with budgets and targets.
• Reporting and analysis: review performance and reconcile data to inform next cycles.

Skills

DTC experience

Budget management

Creative strategy

Meta Ads

Direct-response copywriting

Research skills

Attribution tracking

Communication

Job description

This position is onsite in Fayetteville, AR.

Own the creative. Own the media. Help scale $500K/month toward $2M-$3M+.

Our client is a profitable, privately funded growth partner that builds and scales brands for some of the world's most influential and outspoken creators. We handle the work behind the scenes - from product and brand development through creative, acquisition and monetization - so our partners can stay focused on their audience. With no VC or private-equity distractions, we move quickly, stay accountable to results and give strong operators the ownership to make a visible impact.

They are hiring a hands-on DTC performance marketer who can take an insight from market research to winning creative - then launch, optimize and scale it profitably. You will own the full front end of acquisition across assigned brands, including angles, scripts, creative direction, campaign execution and performance analysis. This is a high-accountability role for someone who wants to be in the work every day and be measured by spend, CPA, ROAS and creative output. COMPENSATION LOCATION BENEFITS Based on Experience Base + performance bonus In-house preferred Hybrid possible for the right fit Health, dental, vision, life 401(k) match + up to 3 weeks PTO

What You Must Bring

• 4-6+ years of hands-on DTC direct-response experience. You have personally managed six-figure monthly budgets; seven-figure experience is a strong plus. Supplement, nutraceutical or comparable direct-response offers are preferred.
• Proven creative-to-scale results. You have personally developed the angles, hooks, scripts or ads that drove measurable growth - and can share a portfolio or clear examples of work that scaled.
• Deep Meta Ads expertise. You also bring meaningful experience across at least two of Google, TikTok, Snap, AppLovin or native advertising.
• Strong direct-response copywriting and creative direction. You can write persuasive hooks, scripts and ad copy, then brief and direct editors, designers and on-camera talent toward performance.
• Advanced research instincts. You know how to mine customer reviews, comments, forums, competitor ads and customer data for language and insights that become winning angles.
• Confident tracking, attribution and analysis skills. You are comfortable with pixels, CAPI, UTMs and attribution tools, and can reconcile platform reporting with back-end performance and unit economics.
• An operator's mindset. You are organized, process-driven and accountable, with clean campaign structures, naming conventions, creative libraries and documentation.
• Clear, low-ego communication. You explain what is happening, why it is happening and what you will do next - concisely and collaboratively.

What You'll Own

• Research and angles (25%): Study customers, competitors, reviews, comments, and ad libraries; translate insights into a steady pipeline of testable hypotheses.
• Scripts and creative direction (25%): Write hooks, scripts, and copy; brief editors, designers, and talent; ensure every asset is built to convert.
• Media buying (30%): Build, launch, monitor and optimize campaigns daily across assigned platforms, managing budgets, bids, audiences and placements against targets.

Senior Media Buyer & Creative Strategist

• Reporting and analysis (20%): Review daily and weekly performance, reconcile platform and back-end data, diagnose results and feed learnings into the next creative cycle.

What Success Looks Like

• Own the accounts. Quickly learn the brands, offers and audiences; audit campaign structure, pixels, attribution, audiences and creative; establish a clean, scalable foundation.
• Build a faster creative engine. Create a reliable weekly rhythm for research, angles, scripting, production, testing and reporting - with clear hypotheses and documented learnings.
• Scale profitably. Increase spend materially while holding or improving CPA and ROAS, and document the angles, formats and account structures that drive growth.

Our ambition is to become the world's leading monetization partner for major content creators. The immediate opportunity is clear: current paid media spend is approximately $500K per month, with the potential to reach $2M-$3M+ as creative performance and acquisition systems mature. Your work will directly influence that growth.

The Working Style

• Hands-on: you are in the ad accounts and the creative process every day.
• Fast-moving: insights become live tests in days, not weeks.
• Performance-led: the strongest idea wins, regardless of where it came from.
• Ownership-driven: you take responsibility for targets, process, and follow-through.
• Mission-minded: you see your work as a way to serve customers and leave them better than you found them.
• Hours: 8:00 a.m.-5:00 p.m. Central Time, with some flexibility based on location.
• Work arrangement: In-house is preferred. A hybrid remote/in-office arrangement may be considered for an exceptional fit, with periodic travel to the office each month.
• Primary objective: Deliver winning creative and scale it profitably across every account you own.