Senior Media Buyer

Toolbox Brands Llc.; Vineyard (UT); On-site; USD 90,000 - 160,000; Full time

Job summary

Toolbox Brands is seeking a Senior Media Buyer & Creative Strategist in Utah to lead paid acquisition across our brand portfolio. You will manage and scale campaigns across Meta, Google, TikTok, and more, with up to $1M in ad spend, while crafting compelling copy and testing strategies that drive profitable growth.

You’ll develop acquisition strategies, write direct-response ads, produce or direct creative, analyze performance metrics, and collaborate with designers and brand leaders to optimize

Qualifications

• Experience managing and scaling substantial paid-media budgets across multiple platforms.
• Track record of profitable growth in e-commerce or direct-response campaigns.
• Strong understanding of attribution, tracking, landing pages, and unit economics.

Responsibilities

• Manage, optimize, and scale paid campaigns across Meta, Google, TikTok, YouTube, and other platforms.
• Oversee advertising budgets up to $1 million with careful pacing and accountability.
• Develop acquisition strategies for multiple brands within the Toolbox Brands portfolio.
• Write direct-response ad copy, including hooks, headlines, scripts, offers, and CTAs.
• Create or direct static ads, short-form videos, UGC concepts, and other performance-focused creative.
• Build and manage a consistent creative-testing process.
• Analyze ROAS, MER, CAC, CPA, CTR, conversion rate, AOV, LTV, and contribution margin.
• Use customer research and campaign data to identify new messaging, audiences, and creative angles.
• Collaborate with designers, editors, creators, and brand leaders; provide clear reporting and actionable recommendations.

Skills

Paid media management

Budget scaling

Direct response copywriting

Creative testing

Meta Ads

Attribution & analytics

Job description

Senior Media Buyer & Creative Strategist

Toolbox Brands | Full-Time

Toolbox Brands is looking for an experienced Senior Media Buyer & Creative Strategist to lead paid acquisition across our portfolio of brands.

This is a hands‑on role for someone who can confidently manage and scale significant advertising budgets—up to $1 million in ad spend—while also developing the copy, creative concepts, and testing strategies that drive profitable growth.

We’re not looking for someone who only manages campaigns. We want a performance marketer who understands the full process: identifying the right audience, developing a compelling offer, writing the hook, producing the creative, analyzing the results, and scaling what works.

What you’ll do:

• Manage, optimize, and scale paid campaigns across Meta, Google, TikTok, YouTube, and other relevant platforms
• Oversee advertising budgets of up to $1 million with careful pacing and financial accountability
• Develop acquisition strategies for multiple brands within the Toolbox Brands portfolio
• Write direct-response ad copy, including hooks, headlines, scripts, offers, and calls to action
• Create or direct static ads, short‑form videos, UGC concepts, and other performance‑focused creative
• Build and manage a consistent creative‑testing process
• Analyze ROAS, MER, CAC, CPA, CTR, conversion rate, AOV, LTV, and contribution margin
• Use customer research and campaign data to identify new messaging, audiences, and creative angles
• Collaborate with designers, editors, creators, and brand leaders
• Provide clear reporting and actionable recommendations across the portfolio

What we’re looking for:

• Proven experience managing and scaling substantial paid‑media budgets
• A track record of profitable growth in e‑commerce, direct‑to‑consumer, lead generation, or a similar performance‑driven environment
• Strong Meta Ads experience and working knowledge of other major advertising platforms
• Experience developing creative concepts, briefs, scripts, and paid‑social assets
• Strong knowledge of attribution, tracking, landing pages, testing, and unit economics
• The ability to make disciplined budget decisions based on data
• Excellent organization and the ability to manage multiple brands and campaigns
• A proactive, accountable, and results‑focused mindset

You’ll be a great fit if you:

• Think like both a media buyer and a creative strategist
• Can explain why an ad performed—not simply report the results
• Know how to turn customer insights into compelling creative
• Care about profitable growth, not vanity metrics
• Move quickly, test consistently, and learn from the data
• Are comfortable taking ownership of high‑impact budgets and decisions