Senior Media Buyer

topdoglaw; United States; Remote; USD 118,000 - 142,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

HSA

Life insurance

Disability coverage

Paid time off

Parental leave

Job summary

TopDog Law is a nationally scaling personal injury firm operating as a fully remote team. You will own paid media across core platforms, optimize campaigns, and collaborate with creative and operations to drive high-quality leads.

A data-driven, fast-moving environment values ownership, transparency, and measurable results. The role emphasizes Google Demand Gen, Meta Ads Manager expertise, and budget management for lead generation, with opportunities across emerging channels and strong emphasis

Qualifications

• 3+ years of hands-on paid media buying experience in-house or agency
• Proven track record managing significant monthly ad budgets ($100K–$1M+) with measurable performance or lead generation
• Primary background in lead generation — legal, insurance, home services, financial services, or comparable performance-driven verticals preferred
• Ecommerce or CPG experience considered if paired with demonstrated understanding of lead-gen funnel dynamics and platform fundamentals
• Deep expertise in Google Demand Gen — campaign architecture, audience strategies, asset performance signals, and bidding optimization
• Expert-level Meta Ads Manager proficiency
• Highly data-oriented with strong analytical skills
• Proven problem-solver who proactively identifies issues, diagnoses root causes, and acts without waiting to be directed
• Strong creative intuition — can identify what makes an ad hook work, brief video concepts, and translate data into creative direction
• Nice-to-have: AI workflows, legal lead-gen experience, TikTok/AppLovin/Snapchat familiarity, CRM integrations, GA4/Looker proficiency

Responsibilities

• Open hands-on media buying across multiple platforms and optimize campaigns
• Test audiences, creatives, landing pages, and offers; document learnings and present results
• Manage budgets, targeting, and bid strategies to maximize qualified leads and CPL efficiency
• Coordinate with intake and operations to align ad spend with case quality data
• Collaborate with creative to brief concepts and develop winning hooks and messaging angles
• Develop and maintain dashboards with CPL, lead quality, conversion, and spend insights
• Provide regular performance updates and market research to keep the program innovative

Skills

Paid media buying

Budget management

Google Demand Gen

Meta Ads Manager

Data analysis

Creative briefing

Campaign optimization

Tools

AppLovin

TikTok Ads Manager

GA4

Looker Studio

Job description

Our Story

TopDog Law is not your typical law firm. We're a nationally scaling personal injury firm built for impact and growth — owning the client experience end-to-end, from marketing and intake through litigation. We believe that world-class marketing, paired with exceptional legal talent and operations, creates better experiences and outcomes for clients and the business alike.

Over the past three years, we've grown 2–3x year over year, setting a new standard on the marketing side of the personal injury space and proving what's possible when strategy, speed, and execution align. Now we're applying that same discipline and innovation to firm operations, case management, and national scale — intentionally building the infrastructure, systems, and teams to grow without sacrificing quality, culture, or accountability.

We are a fully remote team that share trust, open communication, and a commitment to doing great work. If you love ownership, thrive in a fast-moving environment, and want to help build something exceptional, you'll feel right at home here.

What You Will Own

Paid Advertising + Customer Acquisition

Own hands-on media buying across all core platforms: Google (Demand Gen, YouTube), Meta (Facebook/Instagram), TikTok, Snapchat with lead quality metrics as the primary KPI

Execute campaign builds including audience segmentation, creative testing frameworks, budget pacing,

and bid strategy optimization

Monitor daily performance across channels — flagging anomalies, scaling winners, and pausing

underperformers through a structured decision-making process

Familiar with building out new lead forms and optimizing landing page experience

Understanding of pixel and data integrity to ensure all events are firing correctly

Expand into emerging channels as appropriate:

• AppLovin, Programmatic, Display, OLV, streaming, podcasts, CTV

Loves data, pushes performance. Fast, Hungry, Highly Accountable

Campaign Management & Optimization

Set up, launch, and continually optimize campaigns across Google Demand Gen, Meta, YouTube, TikTok, Snapchat and additional platforms

Continually test audiences, creatives, landing pages, and offers — documenting learnings and presenting results

Manage and adjust budgets, targeting parameters, and bid strategies to maximize qualified lead volume and CPL efficiency

Coordinate with intake and operations teams to connect ad spend to downstream case quality, using that data to inform ongoing media strategy

Creative Collaboration

Partner with the creative team to brief ad concepts, provide performance-based feedback, and identify winning hooks, formats, and messaging angles (familiarity with Motion is a plus)

Develop or contribute to ad copy, asset specifications, and landing page recommendations to maximize campaign performance

Reporting & Analytics

Work with decision science team to enhance dashboard reporting and build dashboards to fit your needs

Analyze dashboard performance daily across all channels to make data driven decisions

Build and maintain performance dashboards that surface actionable insights on CPL, lead quality, conversion rates, and spend efficiency

Prepare regular performance updates or reports, covering goals, results, and forward-looking strategy

Conduct market research to identify new opportunities and ensure the program remains innovative and growth-oriented

Vendor & Budget Management

Build and maintain relationships with media partners and platform reps to stay ahead of new products, betas, and negotiated terms

Develop and manage media budgets to ensure efficient resource allocation, making data-driven adjustments as performance dictates

What You Bring

Required:

3+ years of hands-on paid media buying experience in-house or agency side

Proven track record managing significant monthly ad budgets ($100K–$1M+) with measurable performance or lead generation outcomes

Primary background in lead generation — legal, insurance, home services, financial services, or comparable performance-driven verticals preferred

Ecommerce or CPG experience considered if paired with demonstrated understanding of lead-gen funnel dynamics and platform fundamentals

Deep expertise in Google Demand Gen — campaign architecture, audience strategies, asset performance signals, and bidding optimization

Expert-level Meta Ads Manager proficiency

Highly data-oriented with strong analytical skills

Proven problem-solver who proactively identifies issues, diagnoses root causes, and acts without waiting to be directed

Strong creative intuition — can identify what makes an ad hook work, brief video concepts, and translate data into creative direction

Preferred (Nice to Have):

• Experience using AI platforms to actively build workflows and to accelerate/analyze performance data
• Prior experience buying media in the legal or personal injury vertical
• Hands-on experience with TikTok Ads Manager, AppLovin, or Snapchat Ads
• Exposure to CRM integrations and lead routing logic (Salesforce, Zapier, Make)
• Experience in-house or a performance marketing agency managing multiple lead-gen clients across verticals
• Familiarity with analytics platforms such as GA4, Looker Studio, or comparable BI tools

Who Thrives Here (Core Values)

• Embrace Change: Open to feedback, embracing change, and always asking "what's next?"
• Committed: You care deeply, have your teammates' backs, and show up to build something lasting.
• No-Ego Energy: Positive, professional, and solutions-oriented. Drama stays at the door.
• Ownership: You do what you say, follow through, and treat the business like it's yours.
• Fast & Hungry: You move with urgency, thrive under high expectations, and are motivated by growth and impact.

What We Offer

• Base Salary: $118,000 - $142,000, commensurate with experience
• Eligible for performance-based bonus
• Our job postings reflect the compensation range for the specific market and location of each role. Ranges vary by geography based on local market rates and cost of labor.
• Benefits include: Medical, dental, and vision insurance, 401(k) with company match, HSA, life insurance, disability coverage, paid time off, and parental leave.

Equal Opportunity Employer

We are an equal opportunity employer. Employment selection and related decisions are made without regard to age, race, color, national origin, religion, sex, disability, sexual orientation, gender identification, or being a qualified disabled veteran or qualified veteran of the Vietnam era or any other category protected by Federal or State law.

DISCLAIMER: TopDog Technologies, Inc. [TopDog Law, P.A.] [TopDog Law SE, PLLC] ("TopDog") may use artificial intelligence (AI) and automated decision-making tools to assist in screening and evaluating candidates for employment positions, including whether to advance a candidate in the application process. These tools assess job-related qualifications and characteristics—such as work experience, education, and skills relevant to the position as described in the job posting—based on information you provide in your application materials (e.g., resume, application responses, and other submitted materials, if any).

All adverse decisions affecting your candidacy are reviewed by a human member of our Talent Acquisition team before being finalized. AI does not make the final decision on your candidacy.

If you have questions about this notice, wish to request additional information about how AI was used in a decision affecting you, wish to request correction of inaccurate data, or need a reasonable accommodation that is required by law regarding TopDog Law's use of these tools, please contact:
Talent Acquisition Department | [[e-mail]
#LI-Remote