Senior Media Buyer

Mcneil-LLC; United States; Remote; USD 180,000 - 240,000; Full time

Job summary

Mcneil-LLC is seeking a MVA Lead Generation Senior Media Buyer in the United States to own large-scale paid media initiatives. You’ll manage 7-figure monthly budgets across Meta and Google, optimize campaigns, and drive dramatic performance improvements rather than merely maintaining what exists.

In this role you’ll align performance data with creative testing, identify new scaling opportunities by state and platform, and execute strategies that push growth at a massive scale.

Job description

Job Title: MVA Lead Generation Senior Media Buyer

I want to hire you… and pay you a lot of money.

But this role isn't for most media buyers.

If you’re a senior media buyer based in the U.S. who is already actively managing accounts spending 7 figures per month on Meta and/or Google, keep reading.

Because if you're genuinely elite at media buying, obsessed with performance, and want to operate at a scale where small improvements can have massive impact, this could be the opportunity you're looking for.

We operate at serious scale.

You'll be working across 7-figure monthly advertising budgets, multiple platforms, multiple states and markets, and a creative operation capable of producing and testing a massive volume of new ads.

We don't need someone to simply maintain what we've built.

We want someone who can help us make it significantly better.

The Role

This is not a traditional media buyer role.

We don't need someone who waits for instructions, adjusts budgets, turns off bad ads, and calls it media buying.

And we definitely don't need someone who requires leadership to constantly tell them where the next opportunity is.

We're looking for someone who can take real ownership over performance.

Someone who can look across Meta, Google, states, campaigns, and hundreds of creatives and quickly determine:

• Where should we spend more?
• Where should we spend less?
• What's starting to work that we haven't fully capitalized on yet?
• Why is this state underperforming?
• What winning ads haven't we expanded yet?
• What creative are we missing?
• What should we test next?

Then actually execute.

You won't just optimize campaigns.

You'll help determine where the next level of growth comes from.

What You’ll Actually Own

1. Performance & Scaling

• You’ll help manage and optimize high-spend campaigns across Meta and Google, including YouTube, Search, and Performance Max.
• You'll continuously look across platforms and states to identify:

• Scaling opportunities
• Budget reallocation opportunities
• Performance inefficiencies
• Underperforming markets
• Testing gaps
• New strategies worth implementing

We expect you to understand where our money is going, what it's producing, and where the next dollar should be spent.

You'll work with other media buyers and leadership on cross-platform and state-level budget strategy to hit our volume and profitability goals.

2. Creative Expansion

At our scale, media buying and creative strategy cannot operate separately.

You’ll know our best-performing ads.

You'll know our best-performing angles.

You'll know which concepts are starting to gain traction.

And you'll make sure we capitalize on them.

That means constantly thinking:

“This is working here → why aren't we running it here, here, and here?”

“This angle is crushing on Meta → let's test it on YouTube.”

“This state-specific concept is working → let's build it for every relevant market.”

“We're relying too heavily on UGC here → let's expand our creative diversity.”

“This angle is starting to work → creative team needs to build 10 more variations before everyone else catches it.”

You’ll bridge the gap between performance data and the creative team.

The creative team should always know what’s working, what’s starting to work, what’s getting fatigued, and what we need more of.

3. Underperforming Markets

When a state isn't producing enough volume, your job isn't simply to say:

"Performance is bad."

Your job is to figure out why.

Is it creative?

Campaign structure?

Budget allocation?

Lack of creative diversity?

A winning angle we haven't brought over from another market?

Platform mix?

Audience?

Offer?

Landing page?

Then build and execute a plan to improve it.

We want problem solvers, not reporters.

4. Media Buying Operations

You'll help own the operational side of running advertising at scale.

That includes:

• Weekly and monthly spend planning