Senior Media Buyer

3 Little Birds Interactive; San Clemente (CA); On-site; USD 55,000 - 85,000; Full time

Job summary

A marketing agency is seeking an Online Media Buyer to manage partnerships and deliver online media buys supporting customer acquisition goals. Responsibilities include negotiating media buys, managing campaigns, and analyzing performance data to ensure positive ROI. The ideal candidate has 2-5+ years of experience, a Bachelor's degree, and strong analytical skills. Join a dedicated team focused on ethical business practices and client success.

Qualifications

• 2-5+ years of experience as an online media buyer.
• Extensive knowledge of online media campaigns (banners, emails, etc.).
• Ability to analyze performance data and metrics.

Responsibilities

• Identify and maintain relationships with online publishers and affiliates.
• Deliver online media buys to support customer acquisition.
• Negotiate media buys and manage campaigns.

Skills

Analytical skills

Negotiation skills

Project management

Organizational skills

Problem-solving skills

Education

Bachelor’s degree or equivalent experience

Tools

Microsoft Excel

Cake Marketing

Job description

The Online Media Buyer will be responsible for delivering online media buys and managing partnerships to support customer acquisition goals at allowable acquisition costs. The Media Buyer will continuously identify and evaluate new opportunities for distribution growth. He/she will interface with internal marketing, product, and technical groups to develop, implement and support marketing strategies and programs. Additionally, he/she will fully manage partnerships and campaigns through all phases of launch and maintenance, including negotiation of the media buy, contract approval, creative development, trafficking, reporting, analysis, and optimization.

Responsibilities

• Identifying, developing and maintaining relationships with online publishers and affiliates.
• Delivering online media buys to support online customer acquisition and transaction advertising at allowable acquisition costs.
• Negotiation of the media buy, contract review and approval.
• Full relationship management of assigned partnerships; including appropriate communications, monitoring of current marketing campaigns, and development of new initiatives.
• Monitoring tracking, delivery and campaign performance on an ongoing basis.
• Providing performance analysis and executing on that analysis to ensure positive ROI and other company goals.
• Optimizing buys, renegotiating programs, canceling or renewing as necessary.
• Managing the creative development and execution to support the online media effort (including copywriting and providing art direction and technical specifications), and ensuring creative trafficking requests are fulfilled.

Qualifications

• Bachelor’s degree or equivalent experience
• 2-5+ years directly related experience as an online media buyer.
• Extensive knowledge purchasing and managing a range of online media campaigns (banners, emails, pops, contextual, etc.). Experience with deal structures including CPM, CPC, and CPA.
• Experience managing, optimizing and growing multiple direct response online media campaigns and partnerships.
• Ability to compile and analyze performance data and metrics and make decisions regarding campaign direction based on your analysis.
• Experience with campaign management/ad serving technologies or the principles thereof (e.g., Cake Markerting).
• Advanced analytical and mathematical skills, along with intermediate knowledge of Microsoft Excel.
• Experience in working with creative team to come up with new ideas for landing pages, email/banner creative, etc.
• Experience managing multiple projects.
• Proven ability to accommodate evolving responsibilities and last minute changes.
• Strong decision-making, organizational, planning and problem-solving skills.
• Excellent project-management and time-management skills.
• Ability to work well independently and within a startup company environment

Company Description

COMPANY NOT DISCLOSED is a full service online marketing agency. We believe honesty, integrity, and ethical business practices are a key to our long term success. Our focus is understanding our client's business and building custom campaigns to ensure the highest ROI possible. The partners have a combined 30 years of experience within the online marketing industry, having been executives/founders of previously successful startups. Focusing primarily on lead generation within the financial services and senior markets, we have seen tremendous growth in 2012.

Additional Information

Interested candidates should send cover letter and resume to [e-mail] or apply directly online. Please, only candidates with relevant experience need apply.