Senior Media Buyer

Pond Lehocky Giordano Inc.; Philadelphia (Philadelphia County); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Competitive compensation

Benefits package

On-site in Philadelphia

Job summary

Pond Lehocky Giordano Inc. seeks an experienced Senior Media Planner/Buyer to lead strategic planning and buying of traditional and connected media across regional and national markets.

This on-site Philadelphia role reports to marketing leadership and partners with creative and analytics teams to drive brand visibility and campaign performance. The ideal candidate has strong vendor relationships, excellent negotiation skills, and proven ability to manage significant media budgets across TV,

Qualifications

• 3–5+ years of experience in media planning and buying.
• Experience managing media budgets across TV, Radio, Print, CTV and OTT.
• Experience planning and buying media at regional and national levels.
• Proficiency in Excel and media planning/traffic software.
• Established relationships with media vendors is a strong plus.

Responsibilities

• Develop and execute integrated media strategies across TV, Radio, Print, CTV, and OTT for regional and national campaigns.
• Manage and allocate media budgets to maximize reach, frequency, and ROI.
• Negotiate rates, placements, and contracts with media vendors, station groups, networks, and CTV/OTT partners.
• Build and maintain media schedules, flowcharts, and budget trackers.
• Analyze market data, ratings, and audience insights to inform media strategy and optimize campaigns.
• Monitor campaign performance, spending, and invoice reconciliation.
• Evaluate emerging media channels and recommend new opportunities.
• Partner with creative, brand, and analytics teams to align media strategy with business goals.
• Manage relationships with outside media agencies and representatives.
• Prepare performance reports and budget summaries for marketing leadership.

Skills

Negotiation

Analytical

Organizational skills

Communication skills

Excel proficiency

Project management

Education

Bachelor’s degree in Marketing/Advertising/Communications

Tools

Nielsen

comScore

Media Monitors

Station/Network reps

Job description

Pond Lehocky is seeking an experienced Senior Media Planner/Buyer to lead the strategic planning and buying of traditional and connected media across regional and national markets.

This role will manage large-scale media investments across Television, Radio, Print, CTV, and OTT while driving brand visibility and campaign performance.

The ideal candidate brings strong vendor relationships, excellent negotiation skills, and experience managing significant media budgets. This is an on-site role based at Pond Lehocky’s Philadelphia headquarters, working closely with the Chief Marketing Officer and marketing leadership team.

Key Responsibilities:

• Develop and execute integrated media strategies across TV, Radio, Print, CTV, and OTT for regional and national campaigns.
• Manage and allocate media budgets to maximize reach, frequency, and ROI.
• Negotiate rates, placements, and contracts with media vendors, station groups, networks, and CTV/OTT partners.
• Build and maintain media schedules, flowcharts, and budget trackers.
• Analyze market data, ratings, and audience insights to inform media strategy and optimize campaigns.
• Monitor campaign performance, spending, and invoice reconciliation.
• Evaluate emerging media channels and recommend new opportunities.
• Partner with creative, brand, and analytics teams to align media strategy with business goals.
• Manage relationships with outside media agencies and representatives.
• Prepare performance reports and budget summaries for marketing leadership.

Qualifications:

• 3-5+ years of experience in media planning and buying.
• Experience managing media budgets across TV, Radio, Print, CTV, and OTT.
• Experience planning and buying media at both regional and national levels.
• Strong knowledge of media research and buying tools such as Nielsen, comScore, Media Monitors, and station/network rep systems.
• Strong negotiation, analytical, organizational, and communication skills.
• Ability to manage multiple campaigns and markets simultaneously.
• Proficiency in Excel and media planning or traffic software.
• Established relationships with media vendors, station groups, network reps, or CTV/OTT partners is a strong plus.
• Bachelor’s degree in Marketing, Advertising, Communications, or a related field preferred.

What We Offer:

• The opportunity to manage significant media investments for a market-leading brand.
• A collaborative and fast-paced marketing team.
• Competitive compensation and benefits.
• A firm culture rooted in advocacy, community, and results.

Pond Lehocky is an Equal Opportunity Employer.