Senior Media Buyer

Eicoff; Chicago (IL); Hybrid; USD 45,000 - 100,000; Full time

Benefits offered by this job

Flexibility for work from home and off

401k matching

Family support services

Childcare services

Domestic partner insurance coverage

Learning & Development opportunities

Job summary

Eicoff is seeking a skilled Media Buyer to plan, negotiate, buy, analyze and optimize Broadcast and Digital Media in Chicago. The role covers national and local video buys, ongoing scheduling, reporting, and client communication. You’ll work with the media team to drive goals and optimize campaigns across platforms.

Qualified candidates bring 3+ years in broadcast media, strong analytical skills, and proficiency in Excel/PowerPoint. Hybrid work options and comprehensive benefits are offered.

Qualifications

• 3+ years of broadcast media buying/planning experience for national/local clients.
• Analytical media planning and reporting experience preferred.
• Proficient in Excel, Word and PowerPoint.
• Familiarity with Strata, Core, TView, SQAD, Simmons and Kantar preferred.
• Strong communication and presentation skills.

Responsibilities

• Negotiate spot and national buys in scatter marketplace and on an annual/quarterly basis.
• Perform calculations to project response levels, calls, and audience delivery.
• Coordinate with media team to meet client goals.
• Create post-buy analyses to assess delivery for DR and awareness.
• Input and maintain daily/weekly schedules.
• Handle billing discrepancies with vendors.
• Develop media plans using CPP/CPM analysis and historical performance.
• Develop, execute and manage added value programs.

Skills

Broadcast media buying

Analytical thinking

Presentation skills

Excel

Word

PowerPoint

Tools

Strata

Core

TView

SQAD

Simmons

Kantar

Job description

Eicoff is looking for a Media Buyer to plan, negotiate, buy, analyze and optimize Broadcast and Digital Media. The buyer will handle buying national and local video negotiations, planning and maintenance of multiple accounts. Willingness to learn new platforms, technologies and attribution modeling. Additionally, extensive client communication and reporting responsibilities on a weekly basis will be required. Ongoing media planning and analysis of campaign results.

What You’ll Do

• Negotiate spot and national buys in the scatter marketplace and on an annual/quarterly basis.
• Performing various calculations to determine projected response levels, call volumes and audience delivery.
• Conferring with the other members of the media team to meet client marketing goals and objectives.
• Constructing post-buy analyses to determine actual delivery of the schedule - from both a Direct Response and Awareness basis.
• Inputting and maintaining daily/weekly schedules.
• Handling billing discrepancies with vendors.
• Develop media plans through CPP/CPM analysis, analysis of qualitative data and historical performance resulting in the development of planning flowcharts and recommendations.
• Develop, execute and manage added value programs.

What You’ll Need

• Broadcast media buying/planning experience (minimum 3 years) for national and/or local clients in similar applicable position.
• Some analytical media planning and reporting preferred.
• Recommended computer skills include Excel, Word and Power point.
• Additional knowledge of Strata, Core, TView, SQAD, Simmons and Kantar are preferred.
• Ability to interact with upper-level management and clients.
• Solid writing and excellent presentation skills.
• Should be capable of managing multiple projects simultaneously and be able to prioritize workload to meet deadlines.
• Be enthusiastic and display proactive thinking.
• Experience buying local markets and national media is preferred.

About Us

Eicoff is a Chicago-based, full-service advertising agency, integrating the disciplines of media, analytics and creative into innovative TV, video and audio solutions for our clients. We believe in giving our team members the freedom to develop their careers as they see fit, the encouragement to implement new ideas, access to both big, established clients and cutting-edge startups, and a commitment to the belief that we all do better work when work isn’t all we do.

We Offer

• Flexibility for work from home and office
• Outstanding benefits including 401k matching and access to family support services, such as behavior and emotional support programs, childcare services, domestic partner insurance coverage
• A beautiful new office within the WPP campus at 333 N. Green, in the heart of the Fulton Market District
• Access to WPP and Ogilvy’s extensive Learning & Development opportunities

Our Commitment To Diversity, Equity And Inclusion

We recognize the power of a workplace that reflects the richness of the world around us. We believe diversity makes us healthier as individuals and as an organization, sparks creativity and innovation, and attracts superior talent.

We will understand the power of diversity by committing to reflection, education and dialogue. We will unleash the power of diversity through our hiring practices, our ideas, our vendor and partner selections, our cultural initiatives.

We will hold ourselves and one another accountable, at every level, at every step along the way.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package,

Pay Range: $45,000 USD - $100,000 USD

Eicoff, part of WPP, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at [e-mail]. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.