Senior Media Buyer

Hitch; Austin (TX); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Hitch, an independent creative advertising agency in Austin, seeks a Senior Performance Marketing Manager to drive growth across paid media for multiple eCommerce brands. You will lead strategy, optimization, and reporting across Meta, TikTok, Google Ads, YouTube, and more, while scaling six- and seven-figure budgets.

You should have 5+ years in paid media for DTC brands, deep attribution know-how, and proven ability to own accounts end-to-end with strong client communication.

Qualifications

• 5+ years managing paid media for eCommerce or DTC brands.
• Experience scaling brands through Meta and TikTok advertising.
• Strong Google Ads experience including Search, Shopping, Performance Max, and YouTube.
• Deep understanding of attribution, tracking, and measurement.
• Advanced analytical and quantitative skills.
• Understanding of contribution margin, profitability, forecasting, and financial modeling.
• Experience managing significant advertising budgets.
• Excellent communication and client-facing presentation skills.
• Ability to independently own accounts and drive performance.

Responsibilities

• Own strategy, execution, optimization, and reporting across Meta, TikTok, Google Ads, YouTube, CTV, and emerging channels.
• Build and scale profitable acquisition campaigns for eCommerce and DTC brands.
• Manage budgets from startup spend to six- and seven-figure monthly levels.
• Develop testing frameworks for creative, audiences, landing pages, offers, and funnels.
• Create forecasting models and growth plans for clients.
• Lead client-facing reporting calls and performance reviews.
• Mentor junior team members as the department grows.
• Collaborate with creative, strategy, production, and social teams to improve systems.

Skills

Paid media management

Scale DTC brands

Meta & TikTok advertising

Google Ads expertise

Attribution & measurement

Forecasting & financial modeling

Budgets management

Client-facing communication

Independent account ownership

Tools

Meta Ads Manager

Google Ads

TikTok Ads

GA4

Shopify

Northbeam

Andromeda

Triple Whale

Job description

Senior Performance Marketing Manager - Austin, TX (Hybrid)

About Hitch

Hitch is an independent creative advertising agency helping brands grow through a combination of world‑class creative, paid media, social, production, and strategy.

We work with fast‑growing consumer brands, startups, and established companies to create content that performs, build scalable acquisition systems, and turn marketing into a measurable revenue driver.

Our team produces everything from Super Bowl‑caliber commercials and social content engines to performance creative, paid media campaigns, and experiential activations. We move quickly, stay close to the work, and care deeply about results.

We’re looking for a Senior Performance Marketing Manager to join our growing media team and work directly alongside our Head of Paid Media. This is not a junior optimization role. We’re looking for someone who can think like an operator, communicate like a strategist, and execute like an expert.

The Opportunity

This role is for someone obsessed with growth.

You understand how to scale eCommerce brands profitably. You know how to identify winning creative, diagnose performance issues, forecast outcomes, build reporting systems, and explain complex performance data in a way clients actually understand.

You are equally comfortable inside Meta Ads Manager, Google Ads, Triple Whale, GA4, Shopify Analytics, Northbeam, Andromeda, and a client strategy meeting.

You’ll help lead performance marketing across multiple brands while becoming a key part of Hitch’s long‑term growth.

For the right person, this position includes a highly competitive salary, performance bonuses, and significant commission opportunities tied directly to client growth and agency success.

Responsibilities: Paid Media Management

• Own strategy, execution, optimization, and reporting across:
• Meta
• TikTok
• Google Ads
• YouTube
• CTV
• Additional emerging channels
• Build and scale profitable acquisition campaigns for eCommerce and DTC brands
• Manage budgets ranging from startup spend levels to six and seven‑figure monthly budgets
• Develop testing frameworks for creative, audiences, landing pages, offers, and funnels
• Continuously identify growth opportunities and performance improvements

Analytics & Forecasting

• Build forecasting models and growth plans for clients
• Calculate contribution margin, blended CAC, MER, ROAS, LTV, break‑even CPA, and profitability thresholds
• Analyze customer acquisition economics and identify bottlenecks
• Create reporting systems that connect media performance to actual business outcomes
• Develop executive‑level dashboards and client‑facing reports

Attribution & Tracking

• Lead tracking implementation and troubleshooting
• Configure and maintain:
• Meta Pixel
• Conversion API
• GA4
• Shopify integrations
• TikTok Pixel
• Additional attribution platforms
• Diagnose data discrepancies and attribution challenges
• Ensure clients have accurate measurement frameworks in place
• Serve as a strategic advisor to clients
• Present campaign performance and growth opportunitiesLead reporting calls and performance reviews
• Build trust through strong communication and business understanding
• Partner closely with creative, strategy, production, and social teams
• Help identify creative concepts that have the highest probability of success
• Work alongside our Head of Paid Media to improve systems, reporting, and performance standards across the agency
• Mentor junior team members as the department grows

Qualifications Required

• 5+ years managing paid media for eCommerce or DTC brands
• Proven experience scaling brands through Meta and TikTok advertising
• Strong Google Ads experience including Search, Shopping, Performance Max, and YouTube
• Deep understanding of attribution, tracking, and measurement
• Advanced analytical and quantitative skills
• Strong understanding of contribution margin, profitability, forecasting, and financial modeling
• Experience managing significant advertising budgets
• Excellent communication and client‑facing presentation skills
• Ability to independently own accounts and drive performance

Preferred

• Experience with CTV platforms
• Experience with Andromeda
• Experience with Triple Whale, Northbeam, Hyros, Rockerbox, or similar attribution tools
• Agency experience managing multiple client accounts
• Shopify experience
• Experience with subscription brands
• Experience working with creative teams to develop performance‑focused advertising

What Success Looks Like

• Clients grow profitably and stay longer
• Forecasts become more accurate
• Reporting becomes more insightful
• Attribution becomes more reliable
• Creative performance improves
• Hitch continues building one of the strongest performance marketing teams in the country

Compensation

• Performance bonus structure
• Revenue share and commission opportunities
• Significant growth opportunities as the agency expands

If you’re the type of marketer who can walk into an ad account, identify exactly what’s broken, build a roadmap to scale, and confidently present it to a founder the same day, we’d love to talk.