Senior Media Ad Operations and Strategist

idfive; Baltimore (MD); Remote; USD 60,000 - 80,000; Full time

Benefits offered by this job

Flexible work location (remote or hybrid)

10 paid holidays + 1 floating holiday

Vacation and sick/personal leave

401K plan with company match

Health, dental, and vision insurance

Optional short- and long-term disability and company-sponsored life insurance

Job summary

A progressive marketing agency based in Baltimore is seeking a Senior Media Ad Operations and Strategist to develop and optimize performance-driven campaigns. The ideal candidate has 2-5 years of experience, is fluent in metrics and ad platforms, and thrives in a collaborative yet independent environment. The position offers a salary range of $60,000–$80,000 with flexible remote work options and comprehensive benefits.

Qualifications

• 2–5 years of experience in media ad operations and strategy.
• Fluent in metrics related to campaigns, able to turn data into insights.
• Ability to work independently and meet deadlines.

Responsibilities

• Launch, track, and optimize ad campaigns.
• Coordinate with creative and dev teams.
• Pitch tracking setups directly to clients.

Skills

Campaign performance data

Ad platforms

Tracking tools

Detail-oriented

Collaborative

Tools

Google Tag Manager

Google Analytics 4

Google Ads

Meta

LinkedIn

Job description

Senior Media Ad Operations and Strategist

Get heads turning, eyes looking, and fingers clicking.

Help launch, track, and optimize the campaigns that move hearts and drive results.

idfive is looking for a Senior Media Ad Operations and Strategist with 2–5 years of experience to help build and analyze performance-driven campaigns for our purpose-driven clients. If you’re fluent in pixels, platforms, and performance metrics—and you enjoy turning data into insight—we should talk.

This is a full-time position with a salary range of $60,000–$80,000, based on experience. More on that below.

Work Location

idfive is located in Mt. Vernon, Baltimore, MD. We love Charm City, and it loves us back. Many of our team members live in the city and surrounding areas, but fivers can be found nationwide.

While we love to get together and meet for agency-wide events with both our out-of-state and local fivers, where you work is up to you, so long as it’s during our operating hours of 9–5 EST. If you’re within driving distance of the office, you may be asked to work from the office as needed for creative brainstorms or in-person client meetings.

Before you get here, you should…

Know your way around campaign performance data, ad platforms, and tracking tools. Our media team depends on accuracy, accountability, and clarity—you’ll be expected to deliver on all three. You’ll need to be detail-obsessed, collaborative, and able to switch gears when the strategy shifts.

You should also be comfortable working independently, managing deadlines, and proactively communicating with your team, our creative department, media vendors, and client partners. You don’t need to code, but you do need to speak “GTM,” “GA4,” and “pixel tracking” with confidence.

Our team’s working environment is flexible and easygoing, but the expectations are high. If you thrive in that kind of setup, keep reading.

Bonus points if you also…

• Hold certifications in GA4, Google Ads, Meta, or HubSpot
• Know how to implement and QA Google Tag Manager events
• Have experience pushing/pulling data from CRMs and ad servers
• Have run demographic, psychographic, and market research for campaign planning
• Are familiar with end-to-end attribution modeling and optimization

On your first project, you might be expected to…

• Set up performance tracking using GTM and GA4
• Launch and QA paid campaigns in Google Ads, Meta, and LinkedIn
• Analyze early campaign performance and recommend optimizations
• Work directly with media vendors to traffic creative and monitor delivery
• Assist in budget tracking, invoicing, and performance documentation
• Coordinate with our dev and creative teams to get everything running on spec and on time

After six months to a year, you’ll be expected to…

• Pitch tracking setups and optimizations directly to clients
• Collaborate with media vendors to identify new opportunities and placements
• Identify performance trends, troubleshoot discrepancies, and own the story the data tells
• Explore new tools and automation opportunities to improve efficiency
• Help elevate our agency’s media operations with process improvements and reporting innovations

About idfive

idfive is an integrated marketing and communications social design agency focused on amplifying the good being done by our clients. We are educators, learners, strategists, analysts, architects, writers, designers, coders, parents, and friends offering creative web, brand, and marketing strategies to advance marketing and communications goals.

idfive is Minority Business Enterprise (MBE) certified as we are a minority and woman-owned and -operated. We do our work with a sincere and operational commitment to diversity and equality within our ranks, with our clients, in our city, and… heck… the world at large.

Our name is the foundation for everything we do. Our work is successful because we embrace informed design as the grounding principle behind every project. Our team is successful because we unwaveringly follow five guiding principles with heart and hustle.

Why do we do it? Because we believe that marketing can be a transformative force for good. And—as a minority and woman-owned and operated studio—we know how much the world needs to be a better place.

• Flexible work location (remote or hybrid)
• 10 paid holidays + 1 floating holiday
• Vacation and sick/personal leave
• 401K plan with company match
• Health, dental, and vision insurance
• Optional short- and long-term disability and company-sponsored life insurance