Senior Marketplace Strategy Specialist

Swell Media; Portsmouth (NH); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Career development opportunities

Recognition programs

Employee referral bonus

Hybrid work schedule; 2 days in office

Casual dress code

Insurance coverage

401(k) retirement plan

Flexible Time Off Policy

Paid holidays

Paid leave for various circumstances

Job summary

A digital marketing firm in Portsmouth, NH, is seeking a Senior Marketplace Strategy Specialist. This role involves managing and optimizing digital strategies for clients, utilizing advanced analytics in DTC Ecommerce settings. Ideal candidates will have over 5 years of relevant experience, be proficient in tools like Power BI, and possess a bachelor's degree in a related field. The company offers a hybrid work schedule and a comprehensive perks package, making it an attractive workplace for growth and collaboration.

Qualifications

• 5+ years of experience with DTC Ecommerce platforms.
• Proficiency in Power BI and/or Looker Studio.
• Strong analytical skills for sales data and advertising spend.
• Solid understanding of ecommerce P&Ls, including fees, shipping costs, and margins.
• Attention to detail and accuracy when managing large datasets and dashboards.

Responsibilities

• Manage and optimize digital strategies for brands.
• Build dashboards to track performance across platforms.
• Conduct deep dives into sales data to identify optimization opportunities.
• Manage product listings, pricing, and promotional data across retail and DTC channels.
• Provide data-backed recommendations to improve overall sales performance.
• Ensure timely execution of client dashboards, reports, and reviews.

Skills

Advanced Excel

DTC Ecommerce Experience

Power BI

Data Analysis

SQL or Python Knowledge

Education

Bachelor’s degree in Business, Analytics, or Economics

Tools

Google Looker Studio

Microsoft Power BI

Excel

Python

Job description

Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.

Overview

Swell Media is looking for a data-driven Senior Marketplace Strategy Specialist to join our team in managing and optimizing the digital footprint for a diverse portfolio of brands. This role is the "engine room" of our client’s success, responsible for translating raw marketplace data into actionable growth strategies. You will manage the health and performance of brands across their direct ecommerce sites and major third-party retailers including Amazon, Walmart, and Target.

This person will take the lead in all large analysis requests including reviews and ad hoc requests. They will work directly with the Project Managers to ensure the weekly reporting is accurate and timely. They are hands‑on for any major campaign or product expansion working with the team or directly with the client.

Essential Duties And Responsibilities (Other Duties May Be Assigned)

• Primary Focus: Advanced analytics, cross‑platform strategy, campaign expansion/rollout, and client‑facing reporting.
• Omnichannel Reporting: Build and maintain comprehensive performance dashboards using Google Looker Studio, Microsoft Power BI, Excel, and other tools to track KPIs across multiple platforms.
• Performance Analysis: Conduct weekly and monthly deep dives into sales data, advertising spend (ROAS/ACOS), and conversion rates to identify trends and optimization opportunities.
• Catalog & Data Management: Work as part of the team that ensures product listings, pricing, and promotional data are accurate and up to date across retail and DTC platforms.
• Strategic Insights: Collaborate with team to review trends and provide data‑backed recommendations to help improve overall sales performance.
• Analysis and Reporting: Responsible for ensuring all client dashboard, reports, and reviews are executed on time.
• Reporting/Data Design: Works directly with the leadership and the development team to constantly expand, refine, and improve our automation and reporting systems.
• Retailer and Marketplace Optimization: Active role in helping marketing and merchandising teams analyze and execute performance enhancements on platform.
• Omnichannel Strategy: Work with team to advise clients on how to balance media spend between DTC, Amazon, Walmart, and Target to maximize total brand growth.

Qualifications

• Advanced Excel: You should be a "power user" (Pivot Tables, VLOOKUP/XLOOKUP, complex formulas, and data cleaning).
• Direct Platform Experience: 5+ years of hands‑on experience specifically within DTC Ecommerce, Amazon Seller/Vendor Central and/or Walmart/Target portals.
• Technical Stack: Expert‑level proficiency in Power BI and/or Looker Studio (SQL or Python knowledge is a major plus at this level).
• Business Acumen: Solid understanding of ecommerce P&Ls, including Amazon fees, shipping costs, and advertising margins.
• Detail Orientation: High level of accuracy when managing large datasets, reviewing trends, creating dashboards and implementing content or merchandising changes.

Education

Bachelor’s degree in Business, Analytics, or Economics.

Total Perks Package

• The chance to be a part of a growing company and the next success story
• Amazing opportunities for career development
• Recognition programs
• Employee referral bonus
• Hybrid work schedule; 2 days in the office, 3 days working from home
• Fun and collaborative work environment
• Casual dress code
• Insurance Coverage (medical, dental, vision, life, and disability)
• 401(k) retirement plan, with employer 4% match
• Work/life benefits, including mental health and wellbeing support
• Flexible Time Off Policy
• Paid holidays, including agency closing Christmas Eve-New Year's Day
• Paid leave options, including sick leave, medical leave for self and family, and parental leave