Senior Marketing Systems Engineer

Employer Direct Healthcare; New York (NY); Hybrid; USD 165,000 - 200,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Short & Long Term Disability

Life Insurance

401k with company match

Paid Time Off

Paid Parental Leave

Job summary

Lantern is seeking a Marketing Systems Engineer to own and optimize the Growth Marketing tech stack across HubSpot, Outreach, ZoomInfo, Nooks, and Salesforce.

The role demands hands-on AI maturity, autonomous leadership, and deep lead-management expertise to drive measurable outcomes in GTM workflows.

The position is hybrid and based in New York City, requiring 3 days/week in the office.

Qualifications

• 5+ years owning or deeply administering a B2B growth marketing tech stack.
• Hands-on production experience with Clay.
• Demonstrated AI and agentic automation in GTM workflows.
• Autonomy across the full project lifecycle.
• Lead intake, campaigns, outbound sales engagement, and lead tracking.

Responsibilities

• Act as embedded technical owner for the Growth Marketing tech stack, translating business needs into working solutions.
• Own, operate, and improve the full Growth Marketing stack: HubSpot, Outreach, Nooks, ZoomInfo, Clay, Salesforce.
• Design and implement lead management workflows end-to-end from intake to conversion tracking.
• Build and deploy AI-powered solutions to automate top-of-funnel processes.
• Pilot new tools with ROI analysis and build-vs-buy recommendations to leadership.
• Maintain a visible systems roadmap and communicate progress to stakeholders.
• Diagram system designs in Lucid and explain them to non-technical leaders.
• Collaborate with Salesforce Admin and Architect on CRM implementations; bring Flows experience.

Skills

Lead management

CRM

Data enrichment

Marketing automation

AI automation

Salesforce Flows

HubSpot

Outreach

ZoomInfo

Nooks

Tools

HubSpot

Outreach

ZoomInfo

Nooks

Salesforce

Clay

Job description

About Lantern Lantern is the specialty care platform connecting people with the best care when they need it most. By curating a Network of Excellence comprised of the nation's top specialists for surgery, cancer care, infusions and more, Lantern delivers excellent care with significant cost savings to employers and their workforces. Lantern also pairs members with a dedicated care team, including Care Advocates and nurses, for the entirety of their care journey, helping them get back to good health, back to their families and back to work. With convenient access to specialists nationwide, Lantern means quality care is within driving distance for most. Lantern is trusted by the nation's largest employers to deliver care to more than 6 million members across the country. Learn more about us at lanterncare.com.

Lantern is seeking a Marketing Systems Engineer — a forward-deployed technical specialist embedded within the Growth Marketing function and serving as the primary systems owner for the entire Growth Marketing tech stack. This role owns the how: architecting integrations, deploying AI-powered and agentic automation, and ensuring Lantern’s marketing technology stack is scalable, measurable, and continuously improving. The ideal candidate is a lead management expert who operates with a high degree of autonomy, brings hands-on AI maturity, and understands the Growth Marketing function as deeply as the tools that support it. They know when to apply AI and when traditional integrated solutions are the right answer - and can defend that judgment to leadership with data and conviction.

Location: Hybrid - at least 3 days/week in our New York City office

Your Mission

Reporting to the Sr. Director, GTM Systems and embedded within Growth Marketing, you will:

• Act as an embedded technical owner for the Growth Marketing tech stack - partnering directly with Growth Marketing leadership to translate business needs into working solutions, leading every stage from requirements gathering and solution design through build, testing, and deployment with a high degree of autonomy.
• Own, operate, and continuously improve the full Growth Marketing tech stack: HubSpot, Outreach, Nooks, ZoomInfo, Clay, and Salesforce – identify gaps and help shape where the stack goes from here.
• Design and implement lead management workflows end-to-end: from initial intake and campaign execution through outbound engagement and conversion tracking, ensuring every handoff is instrumented and every outcome is measurable.
• Build and deploy agentic and AI-powered solutions that eliminate manual process across top-of-funnel workflows - knowing when AI is the right answer and when a traditional integration is faster and more reliable.
• Pilot new tools with rigor: develop a structured point of view on trade-offs and ROI, document your findings, and present clear build-vs.-buy recommendations to leadership.
• Maintain a prioritized, visible systems roadmap - communicating what is in progress, what is next, and why, in a format that earns the trust of non-technical stakeholders.
• Articulate system and workflow designs in Lucid or comparable diagramming tools, and explain those designs to non-technical marketing leaders in a way that is compelling and builds confidence.
• Collaborate with the Salesforce Admin team and Salesforce Architect on CRM-side implementations - and bring hands‑on Salesforce Flows experience (and Apex/SQL where needed) to accelerate delivery without waiting on others.
• Be relentlessly organized: plan, test, and measure every solution with documented baselines and outcomes - so the team always knows what changed and whether it worked.

What You Will Bring

• A minimum of 5 years owning or deeply administering a B2B growth marketing tech stack (CRM, sales engagement, data enrichment, & marketing automation tools).
• Hands‑on production experience with Clay.
• Demonstrated, shipped AI and agentic automation experience applied to GTM or revenue operations workflows - with a clear, defensible point of view on when AI is and isn’t the right answer.
• Demonstrated ability to operate autonomously across the full project lifecycle.
• First‑hand lead management experience - supporting lead intake, campaigns, outbound sales engagement, and tracking leads through to conversion.
• Proven ability to instrument lead tracking end-to-end and surface actionable conversion analytics to team managers - with an understanding of what it takes to build and sustain lead data quality across integrated systems.
• Ability to translate business requirements into measurable technical outcomes - and communicate system designs clearly and compellingly to non-technical marketing leadership.
• Proven ability to pilot new tools, develop structured trade‑off analyses and ROI assessments, and present clear build‑vs‑buy recommendations to leadership.
• Experience maintaining a prioritized, visible systems roadmap that keeps stakeholders informed and initiatives properly scoped before work begins.

Preferred Skills

• Salesforce experience building moderately complex Flows in a production environment and familiarity with Apex and/or SQL for custom logic is strongly preferred.
• Hands‑on experience with HubSpot, Outreach and ZoomInfo are nice to have.
• Experience with Nooks or comparable AI‑powered sales engagement platforms are nice to have.

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Short & Long Term Disability
• Life Insurance
• 401k with company match
• Paid Time Off
• Paid Parental Leave
• Compensation $165,000-$200,000 + annual bonus (depends on location/level/relevant experience)

About You

You use LOGIC in your decision making and understand that progress is critical to making change. You focus on the execution of your content while balancing a fast‑paced environment and you take the time to celebrate both the small & big wins.

INCLUSION is a core tenant of your personal beliefs. A diverse and inclusive environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with.

You have the GRIT , drive and ambition to tackle big problems. Big problems require big ideas and a team that supports new ideas.

You care deeply for your customers are driven to keep HUMANITY in all decisions. Your customers aren’t just the individuals using your product. They are the driving factor in your motivation to make a change.

Integrity guides you in life. Focusing on the TRUTH vs. giving people the answers they want to hear.

You thrive in a Team Environment. Collaboration is key in innovation and creating change.

These pillars of LIGHT are a reminder to our team that we are making a difference by providing guidance and support in navigating the often complex and confusing landscape of healthcare. We hope that through this LIGHT , individuals can find their way to the best care, resources, and support they need to get back to life.

Lantern does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.