Senior Marketing Strategist, Retail Annuities (Remote)

Principal Financial Group; Des Moines (IA); Remote; USD 100,000 - 150,000; Full time

Job summary

A financial services company in Des Moines is seeking a Senior Marketing Strategist to develop comprehensive marketing strategies for retail annuities. The ideal candidate has 7+ years of marketing experience, particularly in financial services, and will create compelling messaging and content to support distribution partners. The role emphasizes strategic planning and project management, offering a salary range from $100,800 to $150,000 per year.

Benefits

Flexible Time Off

Pension Eligible

Qualifications

• 7+ years of marketing experience, with at least 4 years in financial services.
• Deep understanding of retirement products, specifically annuities.
• Experience with financial professional distribution channels.

Responsibilities

• Develop and implement strategic marketing plans for retail annuity products.
• Analyze market trends and consumer behavior to inform marketing strategies.
• Create compelling messaging that resonates with financial professionals and end consumers.

Skills

Analytical skills

Strategic thinking

Project management

Communication skills

Education

Bachelor's degree or equivalent

Job description

What You'll Do

We're seeking an experienced Senior Marketing Strategist to develop and execute comprehensive marketing strategies and core content for our retail annuities business. This role will focus on developing differentiated messaging for our retail annuities products, while partnering with our in-house creative agency to develop core content to support distribution partners. In addition to messaging and content creation for annuity products, this role will be focused on creating non-product specific value add materials for advisors.

Key Responsibilities:

• Develop and implement strategic marketing plans for retail annuity products
• Analyze market trends, competitive landscape, and consumer behavior to inform marketing strategies
• Create compelling value propositions and messaging that resonate with both financial professionals and end consumers
• Create non-product specific value add materials for independent broker dealers that demonstrate Principal’s expertise in the financial services industry
• Partner with our product and distribution teams to develop effective, differentiated marketing materials and ideas to drive new sales
• Lead market research initiatives to identify opportunities for content and messaging enhancements

Who You Are

• Bachelor's degree or equivalent
• 7+ years of marketing experience, with at least 4 years in financial services
• Deep understanding of retirement products, specifically annuities
• Strong analytical and strategic thinking capabilities
• Excellent project management and stakeholder management skills
• Strong written and verbal communication skills
• Experience with financial professional distribution channels
• Knowledge of insurance and securities regulations
• Proven track record of successful marketing content creation in the financial services industry

Salary Range Information

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)

$100,800 - $150,000 / year

Time Off Program

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.

Pension Eligible

Yes

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.