Senior Marketing Strategist - Remote Work

BairesDev; Philadelphia (Philadelphia County); Remote; USD 110,000 - 170,000; Full time

Benefits offered by this job

Work-from-home setup

PTO & parental leave

Special leaves

Healthcare coverage

Vision & Dental

Life Insurance

401K Plan

Career growth

Job summary

BairesDev is seeking a Senior Marketing Strategist to lead strategic marketing initiatives that position our brand, engage audiences, and drive business growth. This role blends market research, planning, and cross-functional collaboration to translate insights into impactful programs.

You will work with brand, content, demand generation, and sales teams to ensure strategic coherence and measurable outcomes, in a remote, globally distributed setting.

Qualifications

• 4+ years in marketing strategy, brand strategy, or integrated marketing.
• Strong analytical skills turning market data into actionable strategies.
• Proven ability to develop go-to-market plans for complex products or services.
• Experience collaborating across marketing disciplines and influencing senior leaders.
• Excellent presentation and written communication; ability to simplify complex ideas.

Responsibilities

• Conduct market research, competitive analysis, and audience segmentation.
• Develop marketing strategies and present recommendations to senior leadership.
• Define go-to-market approaches for new products, services, and market segments.
• Collaborate with brand, content, demand generation, and sales teams for coherence.
• Establish measurement frameworks to evaluate the effectiveness of marketing strategies and campaigns.
• Stay updated on industry trends and emerging channels.

Skills

Marketing strategy

Brand strategy

Integrated marketing

Market analysis

Go-to-market

Presentation skills

Job description

At BairesDev®, we've been leading the way in technology projects for over 15 years. We deliver cutting-edge solutions to giants like Google and the most innovative startups in Silicon Valley.

Our diverse 4,000+ team, composed of the world's Top 1% of tech talent, works remotely on roles that drive significant impact worldwide.

When you apply for this position, you're taking the first step in a process that goes beyond the ordinary. We aim to align your passions and skills with our vacancies, setting you on a path to exceptional career development and success.

Senior Marketing Strategist at BairesDev

We are seeking a Senior Marketing Strategist to lead the development of marketing strategies that position our brand effectively, engage target audiences, and support business growth. This role combines market research, strategic planning, and cross-functional collaboration to translate insights into impactful marketing programs.

What You'll Do:

• Conduct market research, competitive analysis, and audience segmentation to inform strategic marketing decisions.
• Develop comprehensive marketing strategies and present recommendations to senior leadership.
• Define go-to-market approaches for new products, services, and market segments.
• Collaborate with brand, content, demand generation, and sales teams to ensure strategic coherence across all programs.
• Establish measurement frameworks to evaluate the effectiveness of marketing strategies and campaigns.
• Stay abreast of industry trends, emerging channels, and best practices to keep marketing programs forward-looking.

What we are looking for:

• 4+ years of experience in marketing strategy, brand strategy, or integrated marketing.
• Strong analytical skills with experience turning market data and customer insights into actionable strategies.
• Proven ability to develop go-to-market plans and marketing frameworks for complex products or services.
• Experience collaborating across marketing disciplines and influencing decisions at a senior level.
• Excellent presentation and written communication skills with the ability to simplify complex ideas.

How we make your work (and your life) easier:

• Work-from-home hardware setup.
• PTO, parental leave, and other special leaves.
• An excellent compensation package— well above the market average.
• Healthcare coverage (Vision and Dental).
• Life Insurance.
• 401K Plan.
• You can grow at the speed of your learning curve.
• Diverse and multicultural work environment.
• An innovation-driven environment that provides the support and resources for its professionals to thrive.

Join a global team where your unique talents can truly thrive and make a significant impact!