Senior Marketing Strategist

Principal Financial Group; United States; Remote; USD 85,000 - 120,000; Full time

Job summary

A leading financial services company is seeking a Senior Marketing Strategist for its Retail Annuities department. This remote position involves developing strategic marketing plans, analyzing market trends, and crafting compelling messaging. Candidates should have over 7 years of marketing experience in financial services, a strong understanding of retirement products, and excellent analytical skills.

Qualifications

• 7+ years of marketing experience, specifically in financial services.
• Deep understanding of retirement products, especially annuities.
• Experience with financial professional distribution channels.

Responsibilities

• Develop and implement strategic marketing plans for retail annuity products.
• Analyze market trends, competitive landscape, and consumer behavior.

Skills

Strategic marketing planning

Market analysis

Consumer behavior understanding

Value proposition creation

Analytical thinking

Education

Bachelor's degree or equivalent

Job description

A company is looking for a Senior Marketing Strategist, Retail Annuities (Remote).

Key Responsibilities

• Develop and implement strategic marketing plans for retail annuity products
• Analyze market trends, competitive landscape, and consumer behavior to inform marketing strategies
• Create compelling value propositions and messaging for financial professionals and end consumers

Required Qualifications

• Bachelor's degree or equivalent
• 7+ years of marketing experience, with at least 4 years in financial services
• Deep understanding of retirement products, specifically annuities
• Strong analytical and strategic thinking capabilities
• Experience with financial professional distribution channels