Senior Marketing Strategist

The Momentary; Bentonville (AR); On-site; USD 70,000 - 90,000; Full time

Job summary

The Momentary in Bentonville seeks a Senior Marketing Strategist to lead the development of complex campaign strategies for both Crystal Bridges and The Momentary. In this role, you will align marketing efforts with institutional goals and drive audience growth through effective marketing plans.

The ideal candidate has over 5 years of experience in strategic marketing and expertise in multi-channel campaigns. A Bachelor's degree is required, along with strong analytical skills and the ability to work collaboratively across teams.

Qualifications

• 5+ years of experience in marketing strategy or campaign planning.
• Expertise in leading complex, multi-channel campaigns.
• Strong analytical skills and ability to influence stakeholders.

Responsibilities

• Own development and performance of marketing strategies across portfolios.
• Lead end-to-end campaign strategy development.
• Translate audience data into actionable marketing plans.

Skills

Strategic marketing planning

Campaign development

Audience engagement

Analytical decision-making

Communication skills

Collaboration

Education

Bachelor’s degree in marketing, communications, business, or related field

Job description

Position Summary

The Senior Marketing Strategist is a high-level individual contributor in marketing strategy, responsible for leading the development and execution of complex, high-impact campaign strategies across assigned Crystal Bridges and the Momentary portfolios (general awareness and membership). Working under the direction of the Head of Marketing Strategy, this role serves as a senior strategic partner and subject matter expert, translating institutional priorities into actionable, insight-driven marketing plans that drive audience growth, engagement, and revenue.

Principal Responsibilities

• Own the development and performance of marketing strategies across assigned portfolios (e.g., membership and general awareness).
• Lead end-to-end campaign strategy development, including audience segmentation and development, positioning and messaging frameworks, channel strategy and media mix recommendations, go‑to‑market planning and campaign phasing, and budget and invoice management.
• Serve as the primary strategic lead for portfolio stakeholders, ensuring alignment between marketing efforts and institutional goals.
• Translate research, audience data, and market insights into clear strategic direction and actionable plans, identifying risks, trade‑offs, and opportunities within campaign strategies and proactively adjusting to optimize outcomes.
• Act as a subject‑matter expert in campaign strategy, audience development, and integrated marketing.
• Establish and uphold best practices for campaign planning frameworks, audience targeting and segmentation, measurement and performance evaluation.
• Contribute to the ongoing development of tools, templates, and processes that improve strategic output across the team.
• Partner closely with Creative, Content, PR, social media, and Direct Mail teams to ensure cohesive and integrated campaign execution.
• Collaborate with project management to operationalize strategies.
• Define success metrics and measurement frameworks for assigned campaigns.
• Lead post‑campaign analysis and synthesize insights into clear recommendations for future optimization.
• Use data to continuously refine audience strategies, channel mix, and messaging effectiveness.
• Collaborate with external partners including agencies, media vendors, and community organizations to support campaign execution.
• Provide strategic input into media planning and investments (in partnership with media specialists or agencies).
• Manage and optimize campaign‑level budgets within assigned portfolios.

Qualifications and Skills

• Bachelor’s degree in marketing, communications, business, or related field.
• Expertise in strategic marketing planning, campaign development, and audience engagement/segmentation.
• Strong analytical and insight‑driven decision‑making skills.
• Proven ability to lead complex, multi‑channel campaigns from strategy through execution.
• Advanced understanding of audience segmentation, positioning, and customer journey mapping.
• Excellent communication and stakeholder management skills.
• Ability to influence without authority and lead through expertise.
• Strong collaboration skills across cross‑functional teams.
• Knowledge of arts, culture, or nonprofit marketing is a plus.

Work Experience

• 5+ years of experience in marketing strategy, campaign planning, or audience development.
• Demonstrated experience leading large‑scale or high‑complexity campaigns.
• Experience working with paid media, external agencies and vendors, or integrated marketing environments strongly preferred.

Physical Demands and Work Environment

The position requires utilizing a computer and telephone for prolonged periods of time, interpersonal and written conversation with others, and transporting up to 10 lbs. Work will be performed in an office environment and in institutional spaces. The noise level in the work environment is usually low to moderate. Some overnight travel may be necessary.

All offers of employment are contingent on your successful completion (where permitted by state law) of a confidentiality agreement and background check. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

Equal Employment Opportunity Statement

Crystal Bridges is an equal opportunity employer committed to building and maintaining a workplace that is free of discrimination and harassment of any kind. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate.