Senior Marketing Specialist (Korean Region)

Yami; Brea (CA); On-site; USD 70,000 - 100,000; Full time

Job summary

Yami is expanding its marketing team in the United States to grow the Korean consumer base. You will develop and execute campaigns across social media, digital advertising, influencer partnerships, content, and community engagement.

Leverage knowledge of U.S.-based Korean influencers and trends to boost brand awareness and drive new customer acquisition. Use AI tools to streamline work and analyze performance data to improve efficiency and conversion.

Qualifications

• 3+ years in digital marketing, customer acquisition, or brand marketing.
• Experience planning and managing social media and digital advertising campaigns.
• Ability to analyze marketing data to improve efficiency and ROAS.
• Strong understanding of the U.S.-based Korean influencer landscape.
• Native Korean and professional English proficiency required.
• Familiarity with Korean and Asian food and cosmetic products.

Responsibilities

• Research consumer behavior among Korean Americans in the U.S. and translate insights into campaigns.
• Plan multi-channel campaigns across social media, digital advertising, content, and community engagement.
• Identify U.S.-based Korean influencers, content creators, and community organizations; manage partnerships to boost awareness and acquisition.
• Analyze campaign performance using CAC, ROAS, and first-purchase conversion; optimize accordingly.
• Use AI tools to support marketing tasks, trend research, and optimization.
• Collaborate with Marketing, Product, Retail, and Customer Engagement teams to align initiatives with business goals.

Skills

Digital marketing

Customer acquisition

Influencer marketing

Social media planning

Advertising campaigns

Analytics

Korean market

Job description

Founded in 2013, Yami's mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. Named one of Inc. Magazine's fastest-growing start-ups on the "Inc. 500" list, we're committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps.

Job Summary:

Work closely with Yami's Marketing, Product, Retail, and Customer Engagement teams to expand the customer base among Korean consumers in the U.S. Develop and execute marketing strategies and campaigns across social media, digital advertising, influencer partnerships, content, and community engagement. Leverage knowledge of U.S.-based Korean influencers and consumer trends to increase brand awareness and drive new customer acquisition. Use AI tools to work more efficiently and analyze marketing performance data to improve customer acquisition efficiency and conversion.

Job Responsibilities:

• Research consumer behavior and trends among Korean consumers in the U.S. and develop marketing strategies aligned with business goals.
• Plan and execute multi-channel marketing campaigns through social media, digital advertising, content, and community engagement.
• Identify and build relationships with U.S.-based Korean influencers, content creators, and community organizations. Develop and execute influencer campaigns and promotional partnerships to increase brand awareness and new customer acquisition.
• Analyze campaign performance using key metrics such as customer acquisition cost (CAC), return on ad spend (ROAS), and first-purchase conversion rate. Optimize campaigns to improve customer acquisition efficiency and conversion.
• Utilize AI tools to support marketing work, including content creation, trend and audience research, campaign optimization, and performance analysis, to increase efficiency and results.
• Collaborate with Marketing, Product, Retail, and Customer Engagement teams to align marketing initiatives with business objectives and support customer growth.

Qualifications:

• 3+ years of experience in digital marketing, customer acquisition, or brand marketing.
• Hands-on experience in planning and managing social media and digital advertising campaigns.
• Demonstrated experience analyzing marketing performance data and improving customer acquisition efficiency, ROAS, or conversion rates.
• Strong understanding of the U.S.-based Korean influencer landscape, with the ability to identify relevant influencers and develop marketing partnerships.
• Native Korean proficiency and professional proficiency in English are required to effectively conduct meetings, communicate by email, and coordinate with internal teams and partners.
• Familiarity with Korean and Asian food and cosmetic products, including K-food and K-beauty.

Preferred Qualifications:

• Experience developing and executing marketing campaigns in the U.S. market or targeting Korean consumers in the U.S.
• Experience in customer acquisition and sales growth on e-commerce platforms.
• Hands-on experience managing and optimizing Meta and Google advertising campaigns, with measurable results in CAC, ROAS, or first-purchase conversion.
• An established network of U.S.-based Korean influencers, content creators, or Korean community organizations, with hands-on experience executing influencer marketing campaigns.
• Previous experience in Korean-oriented brand marketing.