Senior Marketing Specialist (Hybrid-Reston, VA)

ICF; Great Falls Crossing (VA); On-site; USD 73,000 - 125,000; Full time

Job summary

ICF seeks a Senior Marketing Specialist for strategic growth in utility business. This role entails executing compelling marketing campaigns, creating high-impact content, and collaborating with teams to help energy utilities navigate transformation. The ideal candidate is a creative thinker ready to make a measurable impact.

Qualifications

• 4+ years of experience working on marketing campaigns.
• Experience planning and executing in-person and virtual events.

Responsibilities

• Support all aspects of marketing campaigns.
• Create marketing content to translate complex data into engaging narratives.
• Collaborate with business development for business growth.

Skills

Project management

Storytelling

Communication

Collaboration

Education

B.S. in Marketing, Communications, or related field

Job description

ICF has an incredible story to tell. We partner with more than 60 of the top energy utilities across North America to help them meet the challenges of a rapidly changing energy landscape. As demand for electricity grows—driven by electrification, decarbonization, and digital transformation like artificial intelligence —our work helps utilities modernize their infrastructure, engage customers, and deliver reliable and sustainable energy solutions.

We’re looking for a Senior Marketing Specialist to join our corporate marketing team to support strategic growth in our utility business . Reporting to the Senior Marketing Manager, this role will help tell ICF’s story in the utility sector by delivering compelling marketing campaigns, high-impact content, and engaging events.

You won’t just be promoting services— you’ll be helping energy utilities navigate transformation. That takes someone who’s both a strong executor and a strategic thinker. We’re looking for a collaborative, creative marketer who’s ready to drive measurable impact and bring fresh ideas to the table.

What you’ll do:

• Support all aspects of marketing campaigns that advance our utility business goals.

• W ork on a team with multiple marketers and subject-matter experts to help create integrated marketing campaigns through a combination of marketing deliverables, design, and media.

• S upport the creation of marketing content ( articles , papers, case studies, webinars , targeted emails, etc.), including translating complex data and analysis into digestible and engaging narratives.

• S upport capture marketing and account-based marketing campaigns that target high-value opportunities.

• Collaborate with business development team to achieve common goal of business growth .

• Contribute to annual marketing strategy to help define business priorities, key audiences, campaign the mes, and a full year of campaign activity.

• E ngage subject matter experts at all levels on relevant topics and messaging approaches to attract industry attention.

• Help educate and encourage staff to engage with social media to further extend the reach of our marketing content.

• C ollaborate with our event marketers to optimize our event, conference, and award strategy and maximize ICF’s exposure in the marketplace.

• Support data analysis and reporting efforts associated with various marketing strategies and campaigns.

Basic Qualifications:

• B.S. in Marketing, Communications, or related field.

• 4 + years of experience working on marketing campaigns, preferably for a marketing agency or in B2G or B2B environments.

• 4+ years of e xperience planning and executing in-person and virtual events.

Preferred Qualifications:

• General knowledge or strong interest in energy industr y .

Professional Skills:

• Project management and time management skills and the ability to juggle multiple priorities simultaneously.

• Storytelling skills with the interest/ability to turn complex topics and data into compelling narratives.

• Strong written and oral communication skills and ability to influence an audience that includes senior leaders and stakeholders.

• Ability to work across teams and departments in a highly collaborative way.

• A strong communications leader who is able to manage day-to-day tasks independently.

Working at ICF

ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer . Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO policy.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation, please email [e-mail] and we will be happy to assist . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

Read more about workplace discrimination righ t s or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act.

Candidate AI Usage Policy

At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted . This policy is in place to maintain the integrity and authenticity of the interview process.

However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at [e-mail] . We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.

Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is:

$73,403.00 - $124,784.00 Reston, VA (VA30)