Senior Marketing Specialist – Ad Operations

1611 Ally Bank; Charlotte (NC); Hybrid; USD 70,000 - 120,000; Full time

Benefits offered by this job

Time off

401(k) with company match

Medical, dental, vision

Life insurance

Disability

Employee discounts

Job summary

Ally Financial in Charlotte, NC invites a Senior Marketing Specialist – Ad Operations to lead tagging, tracking, audience verification, and data capture for paid digital media campaigns. Hybrid work arrangement: 3 days in the office, 2 days from home.

You will partner with paid media, analytics, and creative teams to ensure timely launches and precise execution. The role emphasizes attention to detail, cross‑functional collaboration, and strong communication as you optimize campaigns and support

Qualifications

• 3+ years of ad operations experience in trafficking paid digital media buys.
• Experience with third‑party ad verification and survey partners.
• Experience with Mobile App Tracking solutions and CM360.

Responsibilities

• Act as liaison with paid media strategy/planning/buying teams and partners.
• Organize and distribute ad tags, assets, and tracking components for campaigns.
• QA and troubleshoot media placements, tags, and floodlights; support measurement plans.

Skills

Ad operations

Ad verification

Mobile tracking

CM360

Attention to detail

Time management

Team collaboration

Clear communication

Tools

CM360

Job description

Ally and Your Career Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We love this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?

Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.

The Opportunity

The Senior Marketing Specialist – Ad Operations will play a meaningful role in leading all executional aspects of paid digital media campaigns – pertaining to tagging, tracking, audience verification, data capture strategy and overall media technology – to ensure the timely launch and accurate execution of advertising campaigns. The ideal candidate has a passion for the digital media landscape; operates with high attention to detail and process orientation; possesses excellent communication skills; and can conceptualize and collaborate across teams. Hybrid schedule is 3 days in office and 2 days from home. At this time, Ally will not sponsor a new applicant for employment authorization for this position.

The Work Itself

Act as liaison with paid media strategy / planning / buying teams, creative partners, analytics teams and external parties (e.g., publisher partners, measurement vendors) regarding planning, tracking, scheduling and delivery of campaigns. Support all paid digital media trafficking needs by strategically structuring and maintaining media placements, creative assignments and ad rotations within a third‑party ad serving platform. Organize and distribute ad tags and creative assets to end media partners. Generate, append and manage additional tracking components to facilitate advanced measurement plans (e.g., brand lift survey, audience activation, verification). Support daily QA (Quality Assurance) and timely troubleshooting of all media placements, tagging and floodlights / vendor pixels for on‑site tracking implementations to ensure proper tracking. Educate and assist internal and external teams on standard trafficking workflows and 3rd party ad serving systems. Work closely with manager to serve as a point‑of‑contact between advertising technology and internal business units. Proactively communicate with all internal teams (e.g., paid media, analytics, creative) at the onset of a campaign kickoff to identify and implement all creative and technical requirements. Effectively balance and manage multiple line‑of‑businesses, campaigns and collaborators. Comfortably navigate a risk‑averse, fast‑paced and dynamic working environment, supporting financial products / businesses.

The Qualifications

• 3+ years of ad operations experience in trafficking paid digital media buys and managing campaign execution – whether client side, agency side or within the digital industry (e.g., DSPs, ad servers).
• Experience with third‑party ad verification and survey partners (e.g., Integral Ad Science, DoubleVerify, Kantar).
• Experience with Mobile App Tracking solutions (e.g., Kochava, Appsflyer, Adjust).
• Proficiency and hands‑on experience with Google Campaign Manager 360 third‑party ad serving platform.
• Highly process‑oriented and thrives on strong attention to detail.
• Highly organized with efficient multi‑tasking and time management skills.
• Works well under pressure and is able to meet tight deadlines.
• Innate curiosity and loves problem solving / troubleshooting.
• Capacity to work both independently and collaboratively.
• Agility to succeed in a fast‑paced and dynamic environment.
• Effective communication skills with a can‑do attitude and desire to get things done.

Minimum Qualifications

3+ years of experience High school Diploma or GED equivalent

How We’ll Have Your Back

Ally's compensation program offers market‑competitive base pay and pay‑for‑performance incentives (bonuses) based on achieving personal and company goals.

• Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part‑time status and management level).
• Planning for the Future: plan for the near and long term with an industry‑leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
• Supporting your Health & Well‑being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short‑and long‑term disability, pre‑tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well‑being program that helps you and your family stay on track physically, socially, emotionally, and financially.
• Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back‑up child and adult/elder care days and childcare discounts.
• Work‑Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers program and other employee discount programs.
• Other Compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.

To view more detailed information about Ally’s Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdf

Who We Are

Ally Financial is a customer‑centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on “Doing it Right” and being a trusted financial‑services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.

Equal Opportunity

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law. In accordance with the Americans with Disabilities Act, if after review of the position expectations, you believe that you may need a medical accommodation to fulfill the duties of this role, please email [e-mail] with details of your accommodation request.

Base Pay Range

Base Pay Range $70,000.00 - $120,000.00 An individual's position in the range is determined by the specific role, the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.

Incentive Compensation

Incentive Compensation: This position is eligible to participate in our annual incentive plan.

We all work better as allies. Join a team that thrives on doing it right — whether we’re helping people live their best financial lives or helping each other grow in our careers.

We’re a leading financial services company serving over 11M customers through banking, auto financing, insurance and investment services. Our team's approach of celebrating differences and lifting each other up is consistently recognized on Fortune's 100 Best Companies to Work For list. Here, you’ll find people who care about doing work that matters and making an impact in the communities we serve. Good enough is never enough for us — we’re always looking for ways to be better, together.

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