Senior Marketing Specialist

Coursedog; United States; Remote; USD 70,000 - 80,000; Full time

Benefits offered by this job

Remote-first

Equity

Paid Parental Leave

Unlimited PTO

401(k) match

Job summary

Coursedog is seeking a Senior Marketing Specialist to support our growing marketing function. You’ll gain hands-on exposure across events, social, content, campaigns, demand gen, and operations while collaborating with every team member.

The role offers a base salary of $70,000–$80,000, plus a performance-based bonus that brings OTE to $80,000–$90,000 when targets are met. Previous exposure to marketing automation platforms is a plus.

Qualifications

• 1–3 years of marketing experience with exposure to multiple functions (social, content, campaigns, email, demand gen, or operations).
• Go-getter mentality with initiative and ability to learn quickly.

Responsibilities

• Provide broad support across the marketing team, spanning events, social, content, campaigns, demand gen, and operations.
• Collaborate on social media strategy and execution for the Coursedog brand, including posts and scheduling.
• Coordinate blog posting and content research to support the content strategy.
• Assist with building, launching, and managing campaigns in the marketing automation platform.
• Act as traffic coordinator to keep projects moving on schedule and manage deadlines.
• Partner with HR on internal marketing needs to promote company updates and team initiatives.
• Support marketing operations by overseeing budget and systems, and identify process improvements.
• Utilize marketing automation tools and data to support campaign execution and reporting.

Skills

Marketing experience

Content creation

Campaign management

Social media

Team collaboration

Learning agility

Attention to detail

Tools

HubSpot

Marketo

Pardot

Job description

The Opportunity

As the Senior Marketing Specialist at Coursedog, you'll play a broad, high-visibility support role that touches nearly every part of our marketing function. You'll work closely with every member of the team, gaining hands-on insight into events, social, content, campaigns, demand gen, and operations—using that exposure to grow into a well-rounded marketer. This is ideal for someone with 1-3 years of marketing experience who is a genuine go-getter: someone who doesn't wait to be asked, who's willing to dig into whatever needs doing, and who sees every task as a chance to learn and build new skills.

This position offers a competitive base salary between $70,000 - $80,000, based on experience and qualifications. The role also includes a performance-based variable compensation component, bringing total on-target earnings (OTE) to $80,000 - $90,000 when performance objectives are achieved.

What You’ll Do

• Provide broad support across the marketing team: gain hands-on insight into all marketing functions, from events, social and content to campaigns, demand gen, and operations.
• Collaborate on social media strategy and execution across the Coursedog brand, creating posts, managing scheduling, and ensuring consistent tone and messaging.
• Coordinate blog posting and content research, supporting the content strategy and ensuring timely publication across both brands.
• Assist with building, launching, and managing campaigns and content in our marketing automation platform, learning platform capabilities and best practices along the way.
• Serve as the traffic coordinator for the marketing team: keep content, design, campaign work, and other initiatives moving on schedule, manage deadlines, and ensure clear communication across stakeholders.
• Partner with HR on internal marketing needs, helping promote internal activities, company updates, and marketing team initiatives that build cross-collaboration and a strong sharing culture.
• Support marketing operations: assist in overseeing marketing budget and spend tracking, help maintain marketing systems and processes, and identify opportunities to improve efficiency.
• Use marketing automation tools and data to support campaign execution and reporting—learning how to evaluate and leverage tools that improve team productivity.
• Take on additional tasks and responsibilities as needed, helping wherever the team needs support and identifying opportunities to grow your skills.

What You’ll Bring

• 1-3 years of marketing experience, with hands-on exposure to at least two marketing functions (social, content, campaigns, email, demand gen, or operations).
• Strong organizational skills and genuine comfort juggling multiple projects, deadlines, and stakeholders simultaneously without losing quality or momentum.
• Excellent written communication skills, with a sharp eye for tone, detail, and brand voice across social and content channels.
• Go-getter mentality: takes initiative, digs in without being asked twice, moves fast, and thrives helping wherever the team needs support.
• Collaborative mindset: energized by supporting teammates and contributing to shared goals, not just your own work; genuinely enjoys cross-functional partnership.
• Ability to learn new tools and platforms quickly; experience with a marketing automation platform (HubSpot, Marketo, Pardot, or similar) is a plus but not required.
• Strong attention to detail: ability to catch errors, maintain process consistency, and deliver polished work under tight timelines.
• Genuine interest in growing your career in marketing and taking on increasing responsibility over time.

Not sure if you should apply? Research shows that women and people from underrepresented backgrounds are less likely to apply unless they meet every qualification listed. At Coursedog, we're focused on finding the best person for the role, and that person may come from a non-traditional background. We encourage you to apply even if you don't meet every requirement — our evaluation focuses on your ability to thrive in this role and make an impact.

About Coursedog

At Coursedog, our mission is simple but ambitious: to break down barriers to student success.

Founded by former college students who were frustrated by outdated academic systems, Coursedog was built to empower higher ed administrators to deliver exceptional educational experiences and make it easier for students to achieve their goals. Since then, we’ve grown into a platform trusted by institutions across the country.

Coursedog is the Intelligent Academic Operations Platform, empowering 400+ colleges and universities to better serve over 3.3 million students. Our platform brings together academic scheduling, curriculum and catalog management, assessment, and workflow automation — all designed to adapt to each institution’s unique needs and remove administrative roadblocks so educators can focus on helping students succeed.

We’re a remote-first, fast-growing company and a Forbes Top 500 U.S. Startup Employer, with a culture that prioritizes engagement, ownership, and impact. If you’re excited about solving meaningful problems, working with thoughtful teammates, and improving education at scale, you’ll feel right at home at Coursedog.

Working at Coursedog Healthcare, Dental & Vision

We follow a fixed contribution model to promote equity and transparency. Every employee receives the same annual dollar amount to apply toward medical, dental, and vision coverage. This approach gives you the flexibility to choose the plan that best fits your needs, whether that is a base-level option or more comprehensive coverage.

Depending on the selected coverage level, the company covers:

• Employee-only coverage: 99% to 65% of monthly premiums
• Employee plus dependents: 77% to 50% of monthly premiums

We partner with Aetna and Guardian, and offer access to best-in-class wellness and support programs, including:

• Spring Health (mental health support)
• XP Health (vision benefits)
• Carrot Fertility (family planning support)
• One Medical (primary care)

We also support pre-tax savings through Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).

Retirement Planning

To support long-term financial health, we offer a Safe Harbor 401(k) plan from day one of employment. Coursedog provides a 4% employer match on your total compensation (subject to federal limits) each pay period for employees contributing to a tax‑advantaged retirement account.

Paid Time Off

We trust our employees to manage their time responsibly. That’s why we offer an unlimited Paid Time Off policy — because flexibility and balance are critical for sustained excellence and personal well‑being.

Remote-First Since Inception

We were built for distributed work. Our culture emphasizes flexibility over rigidity, outcomes over hours, and transparency over gatekeeping. We are committed to being a remote-first organization indefinitely, empowering you to work where and how you thrive best.

Equity

As a valued contributor to our collective success, you’ll participate in the upside. All employees are granted equity in the company aligned to your role and tenure. Equity grants are reviewed and adjusted with promotions to reflect your evolving impact.

Paid Parental Leave

Coursedog supports all parents regardless of gender, family structure, or how you became a parent. All parents receive up to 6 weeks of Paid Bonding Leave at 100% of base pay following the birth, adoption, or foster placement of a child. Birthing parents receive an additional 6 weeks of Paid Medical Recovery Leave at 100% of base pay to support physical recovery following childbirth — for a total of up to 12 weeks of fully paid leave.