Senior Marketing Specialist

Cushman & Wakefield; Nashville (TN); On-site; USD 73,000 - 86,000; Full time

Benefits offered by this job

Health insurance

Retirement savings plans

Paid time off

Job summary

Cushman & Wakefield in Nashville, TN, seeks a Senior Marketing Specialist to lead proposal coordination, messaging, and content development for strategic business opportunities. This role partners with fee-earners and the Southeast regional team to deliver compelling materials.

You will manage pitch workflows, collaborate with BD colleagues, and produce high-quality marketing collateral while ensuring timely delivery. A strong writing background is essential.

Qualifications

• Bachelor's degree in Marketing, Public Relations, Journalism, English, or related discipline preferred.
• 5+ years of business development and marketing experience.
• Strong writing and proofreading abilities.
• Proficiency in Microsoft Office suite and Adobe InDesign; Asana a plus.

Responsibilities

• Oversee all aspects of pitch/proposal coordination and BD approach.
• Lead messaging, content, and marketing materials for requests.
• Drive pitch/proposal strategy and process; manage deliverables.
• Coordinate marketing responsibilities across functions and teams.
• Write and prepare proposals; review with fee-earners and affiliates.
• Ensure timely delivery and quality of final materials; debrief as needed.

Skills

Business development

Proposal writing

Marketing strategy

Content creation

Project coordination

Written communication

Education

Bachelor's degree in Marketing, Public Relations, Journalism, English, or related discipline

Tools

Microsoft Office (PowerPoint, Word)

Adobe InDesign

Asana

Job description

Job TitleSenior Marketing SpecialistJob Description SummaryThe Senior Marketing Specialist is responsible for the intake of new projects, execution of business development strategies, messaging, content curation, and deliverable design oversight. Daily responsibilities include pitch and proposal writing, development and execution, interfacing with internal clients (fee-earners) to understand requirements and approach as well as other general marketing and communications efforts as needed. This position will work collaboratively with the Southeast Regional Marketing Lead, graphic design and research professionals, as well as fee-earners. The Senior Marketing Specialist is ultimately accountable for providing an exceptional level of marketing support and expertise and calls for excellent writing and proofreading abilities.Job DescriptionResponsibilities:Business Development-Oversee all aspects of the pitch and/or proposal coordination while learning and embracing C&W’s Business Development approachManage incoming requests from fee-earners or collect information and scope of services pertinent to the requestLead the strategic direction for the messaging, content, and marketing materials to be developed, following the guidelines of C&W’s BD approachDrive and manage pitch and/or proposal strategy and process, including the following:Deliverables ownedKey activities or analysis for considerationCoordination of marketing responsibilitiesInput provided to other teams/personnelCollaboration across multiple functionsFinal output managementWrite and prepare proposals and review with fee-earners and key responsible affiliatesFacilitate review of materials and address any feedback from fee-earners and stakeholdersEnsure the delivery of a clean final product to fee-earner or clientSupport multiple projects working with various professionals across the C&W platformEnsure development of agreed upon expectations, timelines and project milestones with project team at project outset, and ensure management of those expectations, timelines and milestones throughout the processDebrief with brokerage teams to understand why we either won or lost the opportunityGeneral Marketing-Execute Marketing and Communications plan in support of the local marketing and business objectivesPartner with research to uncover and develop impactful thought leadership pieces that are relevant to client and industry needsProduce creative collateral to support the business, ensuring alignment with company's brand positioning from concept to final product; utilize available creative programsContent development required to support corporate PR strategy as neededQualifications:Bachelor's degree in Marketing, Public Relations, Journalism, English, or related discipline preferred5+ years of business development and marketing experienceStrong background in B2B proposal writing and/or business development marketingExceptional written communication skillsStrong time management, organizational, and prioritization skills. Must have the ability to balance multiple priorities and projects simultaneouslyAdvanced analytical, problem solving, and conceptual skillsKeen attention to detailSelf-motivated approach with the ability to take initiative but works well in a group environment.Proficiency in Microsoft suite (including PowerPoint & Word) and Adobe Suite – InDesignAsana experience is a plusCommercial real estate experience highly preferredCushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate’s experience and qualifications.The company will not pay less than minimum wage for this role.The compensation for the position is: $ 73,100.00 - $86,000.00Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email [e-mail]. Please refer to the job title and job location when you contact us.INCO: “Cushman & Wakefield”