Senior Marketing Specialist

Summit7; Huntsville (AL); Remote; USD 80,000 - 110,000; Full time

Job summary

A leading marketing firm is seeking a Sr. Marketing Specialist in Huntsville, AL. The role involves managing demand generation across digital channels, leading marketing campaigns, and optimizing user journeys. Ideal candidates have 5-7 years of B2B marketing experience, strong analytical skills, and expertise in lead generation. The position offers a salary between $80,000 and $110,000, along with attractive health benefits and a supportive work environment.

Benefits

Excellent health/dental benefits

401k with company matching

10 days' vacation, 7 days sick time

Qualifications

• 5-7 years of B2B marketing experience with proven success in lead generation.
• Strong understanding of conversion rate optimization and website optimization.
• Demonstrated ability to manage paid media campaigns end-to-end.

Responsibilities

• Own demand generation engine across all digital and campaign channels.
• Lead planning, execution, and reporting of marketing campaigns.
• Optimize the website for lead generation and user experience.

Skills

B2B marketing experience

Lead generation

Email marketing

Campaign management

Analytical skills

Tools

HubSpot

ServiceNow

Job description

Overview

Position Title: Sr. Marketing Specialist

Position Type: Full-Time

Clearance: No requirement

Location: Huntsville, AL - Remote may be considered

Salary: $80,000 - $110,000

*Dependent upon qualifications

Summit 7 is here to rise above the ordinary. The work we do here goes far beyond day-to-day projects - it further protects the US defense industrial base from cyber threats, fosters thought leadership, and creates growth opportunities. Our support staff, sales team and technicians are all coming together to make a difference. We also recognize that you\'re a person with life beyond work, that\'s why we invest in these meaningful health and welfare benefits:

• Excellent health/dental benefits from BCBS
• See into the future with our luxurious VSP vision benefits
• Prepare for the long-haul courtesy of our 401k with company matching
• 10 days' vacation, 7 days sick time
• Bonuses and salary increase potential via our certifications plan

We do cool work here, defying expectations by simply being who we are - each of us makes an impact.

Essential Functions

The Sr. Marketing Specialist is responsible for owning Summit 7's demand generation engine across all digital and campaign channels. This role leads the planning, execution, and reporting of marketing campaigns, paid media, and email workflows, while collaborating with creative, content, events, PR, and analytics teams to ensure alignment and measurable impact. The Sr. Marketing Specialist will serve as the primary point of contact for all campaigns, ensuring that initiatives (events, PR releases, paid ads, etc.) are launched, tracked, and reported through the appropriate systems with ROI and lead attribution. They will drive conversion rate optimization and assist with user journey development to maximize the effectiveness of all lead generation efforts.

Responsibilities

• Campaign Ownership & Lead Management
• Act as the campaign owner, coordinating with internal teams to ensure all campaigns are created, executed, and tracked from start to finish.
• Ensure all leads are captured and entered into the system and tied to the right campaigns and workflows.
• Plan, launch, and manage all marketing campaigns, including post-event lead entry, workflow creation with the content/design team, and reporting.
• Collaborate with creative, PR, and events teams to ensure all initiatives are tied to campaigns, including tracking custom URLs and lead sources.
• Email, Workflows & Automation
• Own email marketing campaigns and workflow execution (writing and sending emails, coordinating design/content, and setting up automation).
• Help guide the content team on topics and formats most effective for driving leads.
• Create and optimize user journeys with the content team to ensure conversion rates are maximized.
• Paid Media & Digital Optimization
• Own paid media strategy and execution, including vendor management, campaign management, optimization, and reporting.
• Optimize the website for lead generation, including landing pages, calls to action, and overall user experience.
• Reporting & Analytics
• Manage campaign reporting, working closely with the data analytics team to deliver accurate, actionable insights.
• Report on lead generation performance monthly and quarterly to leadership.

Qualifications

• 5-7 years of B2B marketing experience, with proven success in lead generation, paid media, email marketing, and campaign management.
• Demonstrated ability to manage paid media campaigns end-to-end, including vendor relations, targeting, optimization, and reporting.
• Strong understanding of conversion rate optimization, website optimization, and user journey development.
• Proficiency with marketing automation and CRM platforms (e.g., HubSpot, ServiceNow, etc.).
• Experience collaborating with creative, content, PR, events, and analytics teams to deliver integrated marketing campaigns.
• Excellent analytical skills with the ability to interpret data and present performance insights to leadership.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Bonus: Experience in cybersecurity, compliance, defense contracting, or other regulated industries.

Export Control Notice

This position may involve access to information subject to U.S. export control laws, including ITAR or EAR. Qualified applicants will be considered regardless of national origin or immigration status. If a candidate does not meet the definition of a "U.S. Person" (as defined in 22 CFR § 120.15), the company will assess whether an export license is required. If a license is required, any offer of employment will be contingent upon eligibility for, and the company\'s ability to obtain, such a license in accordance with U.S. law. A "U.S. Person" includes U.S. citizens, lawful permanent residents, asylees, and refugees.

Work Conditions

Work is typically performed in an office environment. Must be able to remain in a stationary position for extended periods of time. The person in this position may need to occasionally move about inside the office to access file cabinets, office machinery, etc. Constantly operates a computer and other office productivity machinery. May occasionally need to position self to maintain computers, including under the desks and in the server closet. The person in this position frequently communicates with employees and clients. Must be able to exchange accurate information in these solutions.

Summit 7 Systems is an equal opportunity/affirmative action employer and an alcohol and drug-free workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Summit 7 Systems requires background checks. Any offer of employment is contingent upon the results of a reference/background check. We are a drug and alcohol-free workplace and require pre-employment drug screening.