Senior Marketing Specialist

Transwestern Commercial Services; Atlanta (GA); On-site; USD 70,000 - 90,000; Full time

Job summary

Transwestern Commercial Services seeks a Senior Marketing Specialist to drive strategic and tactical marketing across print, digital, and live channels. You’ll create materials, coordinate projects and provide creative support to enhance brand presence and property visibility.

The ideal candidate is organized, collaborative and deadline-driven, partnering with brokers and clients to translate needs into clear deliverables and timely campaigns. CRE experience is preferred.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Business, Graphic Design or related field.
• 4-6 years in marketing, communications or administrative role; CRE experience preferred.
• Proficiency in Adobe Design; Photoshop and Illustrator a plus; strong MS Office.
• Familiarity with CRM systems (Salesforce, HubSpot, xRM) and marketing platforms (Hootsuite, Google Analytics).
• Basic understanding of digital marketing platforms, SEO and HTML.

Responsibilities

• Support the creation and assembly of proposals, presentations and client communications.
• Collaborate with brokers, internal services and creative teams to craft persuasive content for campaigns.
• Develop market-specific materials, social media content and advertising to position Transwestern.
• Coordinate campaigns for property launches, repositioning and tenant engagement.
• Ensure content aligns with brand standards and project timelines; manage vendor sourcing.
• Assist in event planning, logistics and promotional material production.
• Coordinate admin marketing functions like mail merges and content uploads.

Skills

Content creation

Brand stewardship

Project coordination

Event planning

Client communication

Team collaboration

Education

Bachelor's degree in Marketing/Communications/Journalism/Business/Graphic Design

Tools

Adobe Design

Photoshop

Illustrator

Microsoft Office

Salesforce

HubSpot

xRM

Hootsuite

Google Analytics

HTML

Job description

Transwestern is a vertically integrated commercial real estate firm dedicated to serving investors, partners and clients through expertise in investment, development, brokerage and property management. Our experience spans diverse property types, including logistics, multifamily, retail, mixed‑use, healthcare, office, data centres, hotel, and life sciences. Across 35 offices nationwide, our team is united by a culture that cultivates agility, mutual trust and high performance.

POSITION SUMMARY:

The Senior Marketing Specialist supports strategic and tactical marketing efforts by executing campaigns, developing marketing materials, coordinating projects, and providing creative support across print, digital, and in‑person channels. This role integrates creative support, project management, strategic communication, content creation and digital marketing to enhance brand presence, generate new business and drive property visibility.

The ideal candidate is organised, collaborative and detail‑oriented, with the ability to manage multiple projects in a fast‑paced, deadline‑driven setting. They will collaborate with brokers, local marketing and external clients to interpret project needs, communicate deliverable timelines and help ensure a smooth, professional experience throughout the marketing process.

POSITION ESSENTIAL FUNCTIONS:

Business Development & Pursuit Marketing:

• Support the creation and assembly of proposals, presentations and custom client communications.
• Collaborate with brokers, internal services and creative teams to craft persuasive content that elevates storytelling and strengthens pursuit strategies.
• Develop or adapt team and market‑specific capabilities, materials, social media content and advertising to position Transwestern in the marketplace.
• Partner with marketing and brokerage teams to enhance the clarity, impact and cohesion of written and visual content.

Property Marketing & Campaign Execution:

• Develop and execute marketing campaigns that support property launches, repositioning efforts and tenant engagement, including brochures, flyers, email campaigns, social media content, event invitations and web pages.
• Coordinate the development of property‑specific campaigns for listings, events and tenant outreach efforts.
• Ensure all content reflects consistent design, strategic messaging and alignment with brand and property goals.
• Coordinate project timelines, deliverables and vendor sourcing to ensure timely and on‑budget execution.

Workflow Management:

• Coordinate the production and timely distribution of marketing materials with internal stakeholders and external vendors.
• Maintain organised archives, project documentation and marketing asset libraries for future use and efficiency.
• Leverage marketing platforms and shared tools to streamline collaboration and ensure on‑time project delivery.
• Uphold brand standards by ensuring all marketing materials reflect consistent tone, design and positioning.
• Support event planning and execution, ensuring brand consistency and alignment with broader marketing strategies.
• Support administrative marketing functions such as mail merges, content uploads and cross‑team approvals.

Content & Brand Stewardship:

• Ensure all deliverables adhere to brand standards and reflect the company's voice, tone and visual identity.
• Edit and refine content to improve clarity, storytelling and message alignment across platforms.
• Uphold quality control across all materials to ensure consistent presentation and brand integrity.

Event Support & Market Engagement:

• Coordinate logistics and create promotional materials for in‑person and virtual events, including open houses, broker events and networking functions.
• Assist in planning and executing events that align with marketing strategies and business development initiatives.
• Ensure all event‑related deliverables are brand‑aligned and effectively support audience engagement.

Client Communication & Team Collaboration:

• Act as a responsive, professional point of contact for internal stakeholders, brokers and external vendors.
• Collaborate with research, design and brokerage teams to align marketing activities with business goals.

POSITION REQUIREMENTS

Education:

A bachelor's degree in Marketing, Communications, Journalism, Business, Graphic Design or a related field.

Experience:

4‑6 years of experience in a marketing, communications or administrative role.

Commercial real estate, property management, architecture or professional services experience is strongly preferred.

Technical Skills:

• Proficiency in Adobe Design is required; experience with Photoshop and Illustrator is a plus.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Familiarity with CRM systems (e.g., Salesforce, HubSpot, xRM), marketing platforms (Hootsuite, HubSpot, Google Analytics).
• Basic understanding of digital marketing platforms, SEO, Google Analytics and HTML.
• Familiarity with project management or