Senior Marketing Research Specialist - Remote

UnitedHealthcare; Plymouth (MN); Remote; USD 71,000 - 141,000; Full time

Job summary

UnitedHealthcare is seeking a Senior Marketing Research Specialist to enhance health care experiences through market research. This remote role will focus on survey implementation, data analysis, and providing insights to key business partners, impacting the health care system. Join us to foster smarter, more equitable health solutions.

Benefits

Comprehensive benefits package

Incentive and recognition programs

401k contribution

Qualifications

• 2+ years of experience in developing surveys and dashboards in Qualtrics.
• Experience with data analytics and visualization tools.
• Solid understanding of the market research landscape.

Responsibilities

• Lead survey implementation and analyze results via Qualtrics.
• Provide recommendations based on survey performance metrics.
• Ensure adherence to governance standards in market research.

Skills

Survey Development

Data Visualization

Communication

Tools

Qualtrics

Power BI

Tableau

Adobe Analytics

Job description

Senior Marketing Research Specialist - Remote

Join to apply for the Senior Marketing Research Specialist - Remote role at UnitedHealthcare

Senior Marketing Research Specialist - Remote

Join to apply for the Senior Marketing Research Specialist - Remote role at UnitedHealthcare

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At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

UMR, UnitedHealthcare’s third-party administrator (TPA) solution, is seeking an experienced Senior Marketing Research Specialist who is well-versed in survey tools and the market research landscape.

The candidate will be the SME and technical resource for the UMR instance of Qualtrics, building and deploying surveys in alignment with key business objectives. The ideal candidate will also be able to provide recommendations to business partners while providing key insights into survey results.

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities

• Lead the implementation of surveys - from building and deploying to analyzing results - via Qualtrics (and other survey/form tools, where applicable) in line with key business objectives
• Configure intercepts and audience targeting logic for survey prompting across multiple sites serving UMR constituents
• Maintain existing surveys, updating them as requested and troubleshooting moderate to complex issues as they arise
• Ensure adherence to enterprise governance standards and broader regulatory requirements in the market research survey landscape
• Provide recommendations for the development of surveys to internal business partners to garner intended insights while maintaining survey intent
• Serve as the key analytics resource for surveys, designing and maintaining easy-to-digest results dashboards to monitor performance and insights
• Use survey performance metrics to provide recommendations for enhancements to the UMR constituent digital experience
• Communicate survey results to internal stakeholders, including keeping senior leadership appraised of key strategy and insights
• Develop and maintain data connections between Qualtrics and external platforms (via SFTP or other data extract methods) or reporting tools such as Adobe Analytics, Power BI, and Tableau
• Utilize excellent organizational skills to manage multiple projects under tight deadlines while being able to respond quickly and accurately to change
  
  

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications

• 2+ years of experience developing surveys and dashboards in Qualtrics, including demonstrated knowledge and application of:
• Intercept logic, embedded data, and branching logic
• Contact list management and survey distribution via email
• Quality assurance testing of logic and layout rendering
• Experience working with data analytics and visualization tools (e.g., Adobe Analytics, Power BI, Tableau), including integrating external data sources and creating custom dashboards
• Experience in communicating with business and technical leaders
• Knowledge of the market research landscape, including survey best practices and regulatory requirements
• Proven solid desire to continue to adapt and deepen knowledge of Qualtrics and the broader market research landscape and trends
  

Preferred Qualifications

• Experience working with other survey/form tools such as Microsoft Forms, Medallia, and One-Click Feedback
• Experience working within an Agile framework
• Experience working in a matrix organization
• Experience in the healthcare/health insurance or pharmacy industry
• All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy
  
  

The salary range for this role is $71,600 to $140,600 annually based on full-time employment. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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