Senior Marketing Representative - Eastern Alliance

ProAssurance; United States; On-site; USD 66,000 - 109,000; Full time

Benefits offered by this job

Benefits program

Job summary

ProAssurance seeks a Senior Marketing Representative to support the Eastern Alliance workers' compensation line, working with Regional VP and Marketing/Underwriting teams to grow the agency distribution network. The role is remote, based in GA/SC with potential Charlotte, NC options, and requires frequent travel.

Responsibilities include co-developing agency strategies, analyzing performance data, coordinating agency events, and promoting new products.

Qualifications

• Bachelor’s degree in business or marketing plus seven years P&C experience.
• Ability to build relationships with agency partners and prospects.
• Ability to promote and sell the Company’s products and service to the marketplace; ability to represent the Company in a professional manner; ability to make presentations to large groups of people.

Responsibilities

• Provide field marketing support to regional service teams and co-develop agency management strategies.
• Analyze monthly reports to identify trends and recommend corrective actions.
• Coordinate and manage regional agency events and training programs.
• Promote company products and services and identify new opportunities.
• Travel approximately 40% with occasional overnight trips.

Skills

Relationship building

Presentation skills

Travel readiness

Communication skills

Analytical thinking

Time management

Education

Bachelor’s degree in business or marketing

Tools

MS Word

MS Excel

PowerPoint

Job description

An exciting opportunity exists to join the ProAssurance family of companies!

Our mission is powerful and simple: We protect others. Choosing a place to apply your talents is an important decision for anyone. You have plenty of options. Why choose ProAssurance?

At ProAssurance, we sell a pledge, and that pledge is delivered by our team members. We are seeking individuals who value integrity, leadership, relationships, and enthusiasm—and want to build their career with a great company where they can be their authentic self and feel valued, recognized, and rewarded for their contributions. ProAssurance specializes in healthcare professional liability, products liability for medical technology and life sciences, legal professional liability, and workers' compensation insurance. We are an industry-leading specialty insurer, with job opportunities in much of the contiguous United States.

This position supports our workers' compensation line of business, Eastern Alliance. This is a remote role, based in Georgia or South Carolina, but could also accommodate Charlotte NC. Candidates located in Augusta GA, Charlotte NC, Atlanta GA and Columbia SC would be well located to meet the travel requirements of the position.

The primary responsibility of the Senior Marketing Representative position is to work in conjunction with the Regional Vice President and Director(s) of Marketing and Regional Underwriting to profitably manage the Company’s agency distribution network by providing field marketing support to the regional service teams. In support of the regional Strategic Plan, the Senior Marketing Representative is responsible for working within a service team structure to co-develop/establish individual agency management strategies and execution of the same throughout the year. These individual strategies should be focused on securing/retaining profitable business in all of the Company’s business segments. This position is accountable for identifying and evaluating potential agency partners based upon the regional strategic plan and working with the regional service teams to improve the performance of existing agency partners. In support of the regional services teams, the Senior Marketing Representative will analyze the monthly report data available to identify either positive or negative trends and then share these observations them. This position will deliver an unparalleled level of service to the Company’s agency with the ultimate goal of achieving annual business goals and objectives.

What you'll do:

• 30% - Support each of the regional service teams to manage the Company’s agency distribution. Monitor agency results on a timely basis and push the appropriate date to the appropriate service team; recognize and troubleshoot areas of difference and plan/recommend corrective action for profitable results. Coordinate and monitor visits with other Company representatives.


• 15% - Coordinate and participate in the execution of the annual agency business planning and regularly monitor results, recommend, and take action when necessary.


• 5% - Coordinate and manage all regional agency outing and marketing events (internal/external).


• 5% - Advocate the Company as carrier of choice to new and prospective agencies; promote new products and services and assist in identifying new product opportunities and/or enhancements of current products.


• 5% - Prospect, qualify and recommend for appointment agencies in assigned territory to build and maintain a profitable agency distribution network. Set-up and maintain all new agencies within the Company database.


• 5% - Coordinate all new agency orientation meetings including producing all the necessary meeting materials.


• 5% - Oversee the technical management of the Company’s Agency Agreement, Profit Incentive Plan and commission plans within assigned territories.


• 5% - Coordinate with the regional Agency Advisory Council meetings through attendance, planning and participation. Manage recommendations and follow-up on action plans.


• 5% - Manage agency/producer training and education programs. Identify new programs for producer development.


• 5% - Participate and take leadership role with Company initiatives (i.e. – Return to Wellness, eaport and Parallel Pay).


• 5% - Promote company technology initiatives with producers/CSRs, monitor usage of CS STARS and eaport and other technology. Provide additional training as necessary.


• 5% - Assist and support the development of the region’s annual strategic plan.


• 5% - Assist with the creation of and coordinate the annual regional marketing, public relations, and advertising budget.

What we’re looking for:

• Bachelor’s degree in business or marketing plus seven years P&C experience. A P&C multidisciplinary background with specific experience in marketing is preferred.


• Ability to build relationships with agency partners and prospects.


• Ability to promote and sell the Company’s products and service to the marketplace; ability to represent the Company in a professional manner; ability to make presentations to large groups of people.


• Ability to attend insurance industry/business functions to promote and present a positive image of the Company.


• Proficiency in Microsoft Office computer applications including Word, Excel, and Power Point.


• Analytical ability to make profitable decisions about agency partners.


• Ability to analyze the competitive markets, identify trends and make recommendation to remain competitive in market.


• Attention to detail in presenting information, establishing priorities and meeting deadlines.


• Ability to communicate effectively and professionally both verbally and in writing with various constituencies and at all levels; both in and outside of the organization including agency partners, outside customers, and clients.


• Ability to travel regularly, approximately 40% includes frequent overnight travel; valid driver’s license required.

We are committed to providing a dynamic and inclusive environment where everyone can do their best work and grow personally and professionally.

For that reason, we partner with The Predictive Index (PI) – an organization equally committed to improving the working lives of people, to help us hire the best talent by providing additional insight about one’s work style.

Position Salary Range

$66,229.00 - $109,289.00The salary range displayed represents the entirety of the pay grade for this position. Most candidates will start in the bottom half of the range. Factors that may be used to determine your actual salary include your specific skills, how many years of experience you have, your location and comparison to other team members already in this role.

Build your career with us and enjoy access to a best-in-class benefits program.