Senior Marketing Proposal Specialist

Wilson Elser; New York (NY); On-site; USD 110,000 - 125,000; Full time

Benefits offered by this job

401k match

Generous PTO plan

Corporate discount plans

Job summary

Wilson Elser in New York seeks a Marketing Proposal Specialist to join our Business Development and Marketing Department. You will lead the development of client proposals, responses to RFPs/RFIs, and related brochures, ensuring persuasive messaging and a compelling value proposition.

The role requires a Bachelor’s degree in Marketing or related field, 5+ years in professional services, excellence in writing, and strong MS Office skills; familiarity with AI tools is a plus.

Qualifications

• Bachelor’s degree in Marketing, Journalism, Mass Communications or related field.
• 5+ Years Related Work Experience, preferably for other professional services firms.
• Excellent time management skills and confidence working in a deadline-driven environment.
• Proficiency with Microsoft Word, Excel and PowerPoint.
• Familiarity with AI tools and how to leverage them for proposal development.
• Excellent writing and interpersonal skills.
• Strong project coordination skills and the ability to handle stress in a business-like manner.
• Strong customer/client service orientation and the ability to think creatively, prioritize, and multi-task.
• Detail oriented, proactive and self-directed.
• Flexible to manage demands outside of traditional business hours

Responsibilities

• Preparing responses to client Requests for Proposals and Requests for Information, from the initial planning stage to final production and delivery.
• Analyzing solicitation requirements, preparing proposal plan to include required components (graphics, biographies, narrative, etc), outlining tasks, schedules and responsibilities.
• Collaborating with an attorney or a team of attorneys to develop pursuit win strategies, define and articulate value proposition, and produce professional proposals and related client materials.
• Crafting new content, such as custom cover letters, executive summaries and capabilities statements on a proposal-by-proposal basis.
• Coordinating with other marketing team members as needed to produce required proposal deliverables.
• Working with other firm departments as necessary to prepare responses.
• Researching prospective clients and opportunities to effectively tailor proposal messaging and the related capture strategies.
• Ensuring the firm’s vetting (go/no-go), production and quality control processes are followed for all proposal submittals.
• Upholding the firm’s brand standards to ensure a strong brand presence for all marketing deliverables.
• Writing/editing stock marketing materials, including case descriptions and attorney biographies.
• Maintaining bank of commonly used proposal content.
• Assisting with business development projects, including working with practice groups to research market trends, industries, particular clients or prospects and develop capture strategies.
• Other writing and client research duties as assigned.

Skills

Excellent writing

Interpersonal skills

Time management

Customer service

Multitasking

Detail oriented

Deadline driven

Education

Bachelor’s Degree in Marketing, Journalism, Mass Communications or related field

Tools

Microsoft Word

Microsoft Excel

PowerPoint

AI tools

Job description

AtWilson Elser, we are redefining what it means to work at a national law firm. With more than 1,400 attorneys across 46 offices nationwide, we are recognized among the top 100 law firms by The American Lawyer and ranked #30 in the National Law Journal’s survey of the nation’s largest law firms.

Our continued success is built on a culture of collaboration, innovation, client service, and mutual respect. We are committed to fostering an environment where employees are empowered to grow their careers, contribute meaningfully, and thrive professionally.

The Position

The Marketing Proposal Specialist combines two principal competencies: persuasive writing and strategic thinking. As an important member of the firm’s Business Development and Marketing Department, the Specialist will play a key role in the development of client proposals and pitches, implementation of client development initiatives, and other projects related to the pursuit of new business. This includes the creation/aggregation of content for requests for proposal (RFP, RFI, RFQ) and custom brochures, where the ability to understand and effectively communicate the firm’s value proposition – both verbally and visually – is a difference-maker.

The Specialist will have the ability to prioritize workload and complete tasks under time pressure when necessary. He or she must be adaptable, with the ability to respond productively to individualized needs of attorneys. Must be computer proficient, with excellent technological skills including proficiency in all Microsoft Office applications. Dependable team player who works collaboratively and cooperatively with others in a team-oriented environment. Must also work well independently, coordinate projects and maintain communications with various constituencies.

Key Responsibilities:

• Preparing responses to client Requests for Proposals and Requests for Information, from the initial planning stage to final production and delivery.
• Analyzing solicitation requirements, preparing proposal plan to include required components (graphics, biographies, narrative, etc), outlining tasks, schedules and responsibilities.
• Collaborating with an attorney or a team of attorneys to develop pursuit win strategies, define and articulate value proposition, and produce professional proposals and related client materials.
• Crafting new content, such as custom cover letters, executive summaries and capabilities statements on a proposal-by-proposal basis.
• Coordinating with other marketing team members as needed to produce required proposal deliverables.
• Working with other firm departments as necessary to prepare responses.
• Researching prospective clients and opportunities to effectively tailor proposal messaging and the related capture strategies.
• Ensuring the firm’s vetting (go/no-go), production and quality control processes are followed for all proposal submittals.
• Upholding the firm’s brand standards to ensure a strong brand presence for all marketing deliverables.
• Writing/editing stock marketing materials, including case descriptions and attorney biographies.
• Maintaining bank of commonly used proposal content.
• Assisting with business development projects, including working with practice groups to research market trends, industries, particular clients or prospects and develop capture strategies.
• Other writing and client research duties as assigned.

Qualifications

• Bachelor’s Degree in Marketing, Journalism, Mass Communications or related field.
• 5+ Years Related Work Experience, preferably for other professional services firms.
• Excellent time management skills and confidence working in a deadline-driven environment.
• Proficiency with Microsoft Word, Excel and PowerPoint.
• Familiarity with AI tools and how to leverage them for proposal development.
• Excellent writing and interpersonal skills.
• Strong project coordination skills and the ability to handle stress in a business-like manner.
• Strong customer/client service orientation and the ability to think creatively, prioritize, and multi-task.
• Detail oriented, proactive and self-directed.
• Flexible to manage demands outside of traditional business hours

Wilson Elser offers a competitive salary and benefits package designed to support our attorneys both professionally and personally.A variety of factors are considered in making compensation decisions, including but not limited to experience, education, licensure and/or certifications, geographic location, market demands, other business and organizational needs, and other factors permitted by law. Final salary wages offered may be outside of this range based on other reasons and individual circumstances. This position is considered full-time and therefore qualifies for benefits including 401(k) retirement savings plan, medical, dental, vision, disability, and life insurance. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Salary Range: : $110,000 USD - $125,000 USD

Why Should You Apply?

• Benefits:Outstanding benefits package, including 401k match and generous PTO plan
• Career Growth:Ample opportunities for professional development and advancement
• Employee Perks:Access to corporate discount plans and other benefits

AtWilson Elser, we are redefining what it means to work at a national law firm. With more than 1,400 attorneys across 46 offices nationwide, we are recognized among the top 100 law firms by The American Lawyer and ranked #30 in the National Law Journal’s survey of the nation’s largest law firms.

Our continued success is built on a culture of collaboration, innovation, client service, and mutual respect. We are committed to fostering an environment where employees are empowered to grow their careers, contribute meaningfully, and thrive professionally.

The Position

The Marketing Proposal Specialist combines two principal competencies: persuasive writing and strategic thinking. As an important member of the firm’s Business Development and Marketing Department, the Specialist will play a key role in the development of client proposals and pitches, implementation of client development initiatives, and other projects related to the pursuit of new business. This includes the creation/aggregation of content for requests for proposal (RFP, RFI, RFQ) and custom brochures, where the ability to understand and effectively communicate the firm’s value proposition – both verbally and visually – is a difference-maker.

The Specialist will have the ability to prioritize workload and complete tasks under time pressure when necessary. He or she must be adaptable, with the ability to respond productively to individualized needs of attorneys. Must be computer proficient, with excellent technological skills including proficiency in all Microsoft Office applications. Dependable team player who works collaboratively and cooperatively with others in a team-oriented environment. Must also work well independently, coordinate projects and maintain communications with various constituencies.

Key Responsibilities:

• Preparing responses to client Requests for Proposals and Requests for Information, from the initial planning stage to final production and delivery.
• Analyzing solicitation requirements, preparing proposal plan to include required components (graphics, biographies, narrative, etc), outlining tasks, schedules and responsibilities.
• Collaborating with an attorney or a team of attorneys to develop pursuit win strategies, define and articulate value proposition, and produce professional proposals and related client materials.
• Crafting new content, such as custom cover letters, executive summaries and capabilities statements on a proposal-by-proposal basis.
• Coordinating with other marketing team members as needed to produce required proposal deliverables.
• Working with other firm departments as necessary to prepare responses.
• Researching prospective clients and opportunities to effectively tailor proposal messaging and the related capture strategies.
• Ensuring the firm’s vetting (go/no-go), production and quality control processes are followed for all proposal submittals.
• Upholding the firm’s brand standards to ensure a strong brand presence for all marketing deliverables.
• Writing/editing stock marketing materials, including case descriptions and attorney biographies.
• Maintaining bank of commonly used proposal content.
• Assisting with business development projects, including working with practice groups to research market trends, industries, particular clients or prospects and develop capture strategies.
• Other writing and client research duties as assigned.

Qualifications

• Bachelor’s Degree in Marketing, Journalism, Mass Communications or related field.
• 5+ Years Related Work Experience, preferably for other professional services firms.
• Excellent time management skills and confidence working in a deadline-driven environment.
• Proficiency with Microsoft Word, Excel and PowerPoint.
• Familiarity with AI tools and how to leverage them for proposal development.
• Excellent writing and interpersonal skills.
• Strong project coordination skills and the ability to handle stress in a business-like manner.
• Strong customer/client service orientation and the ability to think creatively, prioritize, and multi-task.
• Detail oriented, proactive and self-directed.
• Flexible to manage demands outside of traditional business hours

Wilson Elser offers a competitive salary and benefits package designed to support our attorneys both professionally and personally.A variety of factors are considered in making compensation decisions, including but not limited to experience, education, licensure and/or certifications, geographic location, market demands, other business and organizational needs, and other factors permitted by law. Final salary wages offered may be outside of this range based on other reasons and individual circumstances. This position is considered full-time and therefore qualifies for benefits including 401(k) retirement savings plan, medical, dental, vision, disability, and life insurance. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Salary Range: : $110,000 USD - $125,000 USD

Why Should You Apply?

• Benefits:Outstanding benefits package, including 401k match and generous PTO plan
• Career Growth:Ample opportunities for professional development and advancement
• Employee Perks:Access to corporate discount plans and other benefits

Wilson Elser welcomes submissions of candidates for our open positions exclusively from recruitment agencies with an active, signed fee agreement who have been granted access to a position through our dedicated Recruitment Agency Portal. We are unable to consider submissions from recruitment agencies without a current (dated as of 7/1/2024) agreement in place. We appreciate your understanding. For collaboration inquiries or to establish an agreement, please contact us at [e-mail].

Wilson Elser is committed to a collegial work environment in which all individuals are treated with respect and dignity. It is the Firm's policy that employment will be based on merit, qualifications, and competence. Further, employment decisions will be made without regard to an applicants race, color, age, sex, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation or preference, gender identity, physical or mental disability, status as a victim of domestic violence, sex offenses, or stalking, past or present service in the uniformed services or application or obligation to serve in the uniformed services, or any other characteristic protected by law.

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Wilson Elser participates in the federal E-Verify program. With respect to all new hires, we provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s Form I-9 to confirm work authorization.

Please review the official posters for detailed information regarding your rights and protections

• Download the E-Verify Participation Poster (English & Spanish)
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