Senior Marketing Performance Analyst

3M; Maplewood (MN); On-site; USD 124,000 - 152,000; Full time

Job summary

3M is seeking a Senior Marketing Performance Analyst to join its global marketing analytics team in Maplewood, MN. You will transform data into actionable insights, drive campaign performance analysis, and partner with cross-functional teams to improve marketing effectiveness.

The role requires 5+ years in marketing analytics, strong Power BI proficiency, SQL and Python, and experience with data visualization.

Qualifications

• Bachelor’s degree or higher (completed and verified prior to start).
• Five (5) years of experience in marketing analytics, business analytics, business intelligence, data analysis or performance reporting.
• Five (5) years of experience with data to generate insights, dashboards and reporting.
• Five (5) years of experience with Power BI.

Responsibilities

• Delivering campaign performance analytics, identifying trends, and providing actionable recommendations to improve marketing effectiveness.
• Providing performance input for monthly business reviews, scorecards, KPI tracking, and other reporting needs.
• Work through complex datasets, partnering with IT and business stakeholders.
• Define KPIs, assess performance, and surface insights with cross-functional teams.
• Translate business questions into clear, concise insights and deliverables.

Skills

Marketing analytics

Data visualization

Power BI

SQL

Python

Adobe Analytics

CDP

KPI tracking

Advanced English

Education

Bachelor’s degree or higher

Tools

Power BI

SQL

Python

Snowflake

Azure

AWS

Adobe Analytics

Job description

On-site

US, Minnesota, Maplewood

Full time

Job Description:

Senior Marketing Performance Analyst

Collaborate with Innovative 3Mers Around the World

Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.

This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.

The Impact You’ll Make in this Role

As a Senior Marketing Performance Analyst , you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by:

• Delivering campaign performance analytics, identifying trends, and providing actionable recommendations to improve marketing effectiveness across assigned teams
• Providing performance input for monthly business reviews, scorecards, KPI tracking, and other reporting needs to improve visibility and decision-making
• Work through complex datasets, business rules, and system structures, partnering closely with IT and business stakeholders.
• Partnering with Global Integrated Marketing, and cross-functional analytics teams to define KPIs, assess performance, and surface insights, challenges, and opportunities
• Translating business questions and complex marketing data into clear, concise insights and deliverables that support timely, data-informed decisions
• Supporting reporting consistency, process efficiency, and adoption of automated reporting and insight tools while aligning with global performance standards and frameworks
• Understanding of digital marketing data flows across platforms and channels
• Familiarity with modeling techniques, including attribution, marketing mix modeling, and segmentation

Your Skills and Expertise

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Bachelor’s degree or higher (completed and verified prior to start)
• Five (5) years of experience in marketing analytics, business analytics, business intelligence, data analysis or performance reporting in a private, public, government or military environment
• Five (5) years of experience working with data to generate insights, recommendations, dashboards and business performance reporting
• Five (5) years of experience with Power BI

Additional qualifications that could help you succeed even further in this role include:

• Bachelor’s degree or higher in marketing, business, analytics, data science, or a related discipline
• Experience in performance measurement or insight generation in a private, public, government, or military environment
• Experience with DAX and SQL
• Exposure to Adobe Analytics, CDP, and broader enterprise data environments
• Understanding of digital marketing data flows across platforms and channels
• Familiarity with modeling techniques, including attribution, marketing mix modeling, segmentation.
• Proven ability to translate business requirements into analytical solutions
• Strong problem-solving skills, with the ability to turn data into actionable business recommendations
• Strong project management, communication, and stakeholder engagement skills
• Experience in data management, including validation, cleansing, and governance
• Experience working with large, complex datasets across multiple business functions
• Exposure to AI-enabled analytics and insight generation approaches
• Knowledge of analytics platforms and environments such as Python, Snowflake, Azure, and AWS
• Advanced English

Work location:

• This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood

Travel: Not Applicable

Relocation: Not Authorized

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Supporting Your Well-being

3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.

Applicable to US Applicants Only: The expected compensation range for this position is $124,127 - $151,710, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate’s relevant knowledge, training, skills, work location, and/or experience. In addition, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits, etc.). Additional information is available at: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/.

All US-based 3M full time employees will need to sign an employee agreement as a condition of employment with 3M. This agreement lays out key terms on using 3M Confidential Information and Trade Secrets. It also has provisions discussing conflicts of interest and how inventions are assigned. Employees that are Job Grade 7 or equivalent and above may also have obligations to not compete against 3M or solicit its employees or customers, both during their employment, and for a period after they leave 3M.

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.

Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.

Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.

3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.