Senior Marketing Manager - Workplace Infrastructure

Drägerwerk AG & Co. KGaA; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Life, short- and long-term disability

401(k) with company match

Paid time off and holidays

Flexible spending accounts and EAP

Job summary

Draeger, Inc. in the US is seeking a Senior Marketing Manager for Workplace Infrastructure to drive strategy execution and market share expansion for the WPI portfolio in the US market.

The role blends clinical expertise, healthcare construction, product management, and commercial marketing to accelerate growth and position Draeger as a trusted partner in Critical Care. Hybrid work with in-office weeks is required.

Qualifications

• Bachelor's degree in business, marketing, Life Sciences, or related field, or the equivalent in education, training and experience. MBA a plus.
• 7-10+ years of experience in medical device marketing, product management, or healthcare sales.
• Ability to think strategically and analytically; capable of conveying complex topics in concise presentations.

Responsibilities

• Execute go-to-market strategies for WPI solutions (Booms and Lights) aligned with business growth objectives.
• Define and refine value propositions grounded in clinical outcomes, operational efficiency, and total cost of ownership.
• Identify market trends, competitive dynamics, and opportunities to inform portfolio strategy.
• Translate clinical expertise into credible, evidence-based marketing narratives aligned with latest guidelines.
• Develop case studies, clinical evidence, and education programs with clinicians, architects, and KOLs.
• Create internal/external communications for product updates and changes.
• Support RFP/GPO bidding processes and coordinate with sales and contract administration teams.

Skills

Strategic thinking

Analytical skills

Presentation skills

Travel readiness

Education

Bachelor's degree in Business/Marketing/Life Sciences or related field

MBA

Job description

• Business Unit:Draeger, Inc., Job-ID: 1338
• Location: Telford
• Function:Marketing / Communication
• Work Location:Hybrid
• Employment Type:Permanent

The Job Responsibilities

The Senior Marketing Manager for Workplace Infrastructure focuses on strategy execution and programs to drive market share expansion of our WPI portfolio in the US market. This role blends clinical expertise, healthcare construction, product management, and commercial marketing to drive market adoption, accelerate growth, and position the organization as a trusted partner in Critical Care. The Senior Marketing Manager will work cross-functionally with Sales, Professional Services, Operations, Product Management, and Strategic Accounts to translate clinical and technical insights into compelling value propositions that resonate with WPI stakeholders, hospital leadership, Architects, and Equipment Planners.

This is a hybrid position requiring 2-3 day a week working in our Telford, PA office.

This role works closely with the Director of Marketing in executing the Go-To Market strategy, collaborates with global product management in adapting portfolio positioning to the local market, and supports regional sales and marketing in ensuring proper marketing programs, sales tools, training and customer support.

Strategic Marketing & Commercial Leadership

• Execute go-to-market strategies for WPI solutions (Booms and Lights) aligned with business growth objectives
• Define and refine value propositions grounded in clinical outcomes, operational efficiency, and total cost of ownership
• Identify market trends, competitive dynamics, and opportunities to inform portfolio strategy

Clinical & Market Insight Integration

• Translate clinical expertise into credible, evidence-based marketing narratives aligned with the latest guidelines
• Translate technical requirements, construction standards, and project requirements into evidence-based design messaging, communication, and customer presentations
• Partner with clinicians, architects, equipment planners, and KOLs to develop case studies, clinical evidence, and education programs
• Serve as a subject matter expert for clinical workflows and patient care pathways across critical care
• Drive engagement at industry conferences and build strategic relationships to improve exposure to Draeger mission and vision
• Create and deliver product training, competitive training, and ad-hoc product support as required to increase customer knowledge/utilization and perceived value of the product solution
• Develop and deliver sales tools and customer presentations, including supporting direct sales calls when required
• Coordinate/collaborate with sales and contract administration teams to effectively and efficiently facilitate and support the RFP/GPO bidding process
• Support the Operational Team to optimize implementation and customer training and improve technology adoption

Product and Portfolio Management

• Act as a regional product expert on all product functionality
• Provide input to product management teams to assure development is in alignment with local area requirements to optimize product profitability
• Create internal/external communications for product updates, critical changes, and customer service issues
• Interact with appropriate staff to support product requirements as necessary and ensure product line performs according to plan.

Connected Solutions

• Collaborate cross-functionally across the organization with areas including PerioOp, Ventilation, Digital Analytics, Patient Monitoring, Service, Consumables and to position and drive holistic, integrated solutions for customers.

Your Qualifications

• Bachelor's degree in business, marketing, Life Sciences, or related field, or the equivalent in education, training and experience. MBA a plus.
• 7-10+ years of experience in medical device marketing, product management, or healthcare sales
• Ability to think strategically
• Analytical skills to break down complex topics into workable packages
• Ability to drive customer presentations in front of small and large groups
• Ability to travel by automobile, train, plane nationally between 10-20% and internationally approximately 5% of the time.

At Draeger, Technology for Life means supporting our people in every aspect of their lives. We offer a competitive benefits package that may include:

• Medical, dental, and vision insurance
• Life, short- and long-term disability coverage
• 401(k) with company match
• Over 4 weeks of paid time off, plus holidays and parental leave
• Flexible spending accounts and employee assistance program

Select locations also offer free parking, an on-site gym, cafeteria, and game room.

Who we are

We’re hiring! If you want your contributions to make a real difference, check out this new career opportunity with us at Draeger where we are led by the guiding principle “Technology for Life”.

Draeger has several sites located across North America as well as field-based sales and service positions. Our North America headquarters is located in Telford, PA just north of Philadelphia. We also have US sites in Andover, MA, and Houston, TX. Our Canada site is located in Mississauga, Ontario.

Draeger is an Equal Opportunity Employer.