Senior Marketing Manager: Webflow

Ouzl.com; Northern (KY); Hybrid; USD 132,000 - 180,000; Full time

Benefits offered by this job

Equity

Medical, dental, and vision coverage

12 weeks paid parental leave

Flexible vacation

Job summary

Webflow is hiring a Senior Marketing Manager, Website Growth for a full-time, permanent role in the United States. This remote-first position owns web optimization, A/B testing, technical SEO, and funnel measurement for webflow.com, with base pay ranging from $131,500 to $180,000 USD by geographic zone and eligibility for the company-wide bonus program.

The role reports to the VP, Revenue Marketing and collaborates with Demand Gen, Partner Marketing, Product Marketing, Marketing Ops, Revenue

Qualifications

• Bachelor's degree or equivalent experience required.
• Ownership of web optimization, A/B testing, technical SEO and AEO.
• Ability to measure funnel performance with attribution and analytics.

Responsibilities

• Own web optimization and A/B testing across Webflow's high-traffic marketing site; build landing pages and site experiences in Webflow.
• Manage event tracking, funnel analytics, and attribution to measure performance.
• Conduct experiments to produce statistically valid results and improve conversion and pipeline.
• Create feedback loops between sales opportunities and marketing signals; share findings with partner teams.
• Coordinate cross-channel campaign orchestration with Demand Gen, Partner Marketing, Product Marketing, Marketing Ops, Revenue Ops, and AI-native teams.

Skills

Web optimization

A/B testing

Technical SEO

Answer Engine Optimization

Funnel analytics

Education

Bachelor's degree or equivalent experience

Tools

Marketo

Tableau

Schema markup

Job description

Webflow is hiring a Senior Marketing Manager , Website Growth for a full-time, permanent, exempt role in the United States. The position is remote-first and owns web optimization, A/B testing, technical search engine optimization , Answer Engine Optimization, and funnel measurement for webflow.com. Base pay ranges from $131,500 to $180,000 USD by geographic pay zone, with eligibility for the company-wide bonus program.

The role reports to the VP, Revenue Marketing and works with Demand Generation, Partner Marketing, Product Marketing, Marketing Operations, Revenue Operations, and AI-native teams. The work combines landing-page delivery, event tracking, attribution, experimentation, structured data, and content optimization. A bachelor's degree or equivalent experience is required, while the employer does not state a specific number of years of experience. Webflow has not specified a start date, and the position remains open until it is closed and filled.

• Role: Senior Marketing Manager , Website Growth
• Employer: Webflow
• Location: United States, remote-first
• Employment type: Full-time, permanent, exempt
• Salary: $131,500 to $180,000 USD base pay by geographic zone
• Application deadline: Ongoing until the position is closed and filled

Applicants should confirm the geographic pay zone with the recruiter and prepare examples of technical SEO, AEO, website experimentation, and funnel analytics work. A specific start date has not been provided by the employer.

Website Growth And Experimentation

The manager owns web optimization and A/B testing across Webflow's high-traffic B2B SaaS marketing website. The role builds landing pages and site experiences in Webflow, manages continuous development of webflow.com, and maintains the event tracking, funnel analytics, and attribution needed to measure performance.

Experimentation work is intended to produce statistically valid results and measurable improvements in conversion and pipeline. The manager also creates feedback loops between sales opportunities and marketing signals, then shares those findings with partner teams. These duties sit within the site's remote marketing jobs and require hands-on ownership from setup through analysis.

The work includes cross-channel campaign orchestration. Demand Generation, Partner Marketing, Product Marketing, Marketing Operations, Revenue Operations, and AI-native teams each contribute a separate operating perspective to the website program.

Subscribing To Web Apps And Tools

Technical Search And AI-Native Marketing

Technical search engine optimization and Answer Engine Optimization are central to the role. The manager implements structured data, crawlability improvements, site architecture changes, and content optimization while assessing how people discover B2B software through search and answer systems.

The position also requires technical fluency with Marketo triggers, schema markup, Webflow page quality assurance, Tableau attribution models, and intent data. AI agents and automation support content, routing, personalization, and optimization workflows. The role calls for direct problem identification, clear communication, curiosity, and a bias toward shipping and iteration.

Webflow describes its web marketing platform as a way for marketing teams, designers, developers, agencies, and enterprises to design, build, launch, manage, optimize, and host professional websites without writing code. The platform also includes visual site building, content management, managed hosting, analytics, AEO, AI-powered testing, and personalization.

Webflow And Its Remote Team

Webflow was founded in 2013 and serves more than 300,000 brands and teams. Its product combines visual website creation with content management, ecommerce, hosting, SEO, analytics, collaboration controls, and developer tools.

Searching Verified Job Board Listings

The company describes a shared workspace for marketing, design, development, and AI agents, with roles, comments, approvals, branching, staging, version control, and rollback. The Website Growth manager operates inside that broader product environment while coordinating with revenue and marketing functions.

The team uses the site's technology companies directory category as a relevant business context because the role serves a software platform and its B2B marketing website. Webflow's published company behaviors include building customer trust, winning together, reinventing the business, and owning work through completion.

Pay, Leave, And Employment Terms

Webflow publishes three base-pay zones for the United States: $150,000 to $180,000 in Zone A, $141,500 to $170,000 in Zone B, and $131,500 to $158,000 in Zone C. The recruiter confirms which zone applies to a candidate's location. The role is eligible for Webflow's company-wide bonus program.

Listed benefits include equity, medical, dental, and vision coverage with most premiums covered, 12 weeks of paid parental leave for all parents, and more than six weeks of additional paid leave for birthing parents. Family-planning, menopause, and midlife-transition care are also listed.

The package includes flexible vacation, paid holidays, a sabbatical program, mental health resources, therapy and coaching, a US 401(k) match of 100% up to $6,000 annually, global retirement support, monthly work and wellness stipends, and the WIN bonus program for eligible full-time permanent employees.

Designing Targeted Ad Campaigns

Questions About The Website Growth Role

Is the role remote?

Yes. The position is remote-first and listed for the United States.

Does the employer publish one salary figure?

No. Webflow publishes three US geographic pay zones, from $131,500 to $180,000 in base pay.

Who receives the work?

The role reports to the VP, Revenue Marketing and works across demand generation, partner marketing, product marketing, marketing operations, revenue operations, and AI-native teams.

Has Webflow set a closing date?

The application remains open until the position is closed and filled. A start date is not provided by the employer.

The role's qualification profile joins technical SEO and AEO with website quality assurance, structured data, analytics, experimentation, and attribution. Candidates who can connect those systems to measurable conversion and pipeline outcomes match the published work more closely than candidates with content production alone.

Work authorization depends on the country of employment, and an offer may depend on a legally compliant background check. Applicants should verify the work-authorization, tax, and employment requirements that apply to their location before accepting a remote position.

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