Senior Marketing Manager - TEUS - Marketing

Griffith Foods Inc.; Alsip, Bowie (IL, MD); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Manager to lead brand and portfolio strategies for their innovative food products. This role demands a creative and strategic thinker with a proven track record in B2B marketing and brand development. You will be responsible for enhancing brand performance through effective marketing strategies, collaborating with internal teams, and engaging with external partners. If you are passionate about sustainability and innovation in the food industry, this is an exciting opportunity to make a significant impact in a dynamic environment.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

Flexible Spending Accounts

Health Savings Accounts

Parental Leave

Education Assistance

Retirement Plans

PTO

Holiday Leave

Qualifications

• 5+ years of B2B marketing experience with a focus on brand awareness.
• Strong analytical skills and proficiency in data tools.

Responsibilities

• Develop and execute brand marketing strategies aligned with business goals.
• Analyze portfolio performance and recommend growth opportunities.

Skills

B2B Marketing

Brand Strategy Development

Lead Generation

Analytical Skills

Collaboration

Education

Bachelor's in Food Science

Bachelor's in Marketing

Tools

Excel

Power BI

PowerPoint

Canva

Photoshop

Job description

Senior Marketing Manager - TEUS - Marketing

Location: Alsip, IL, USA

Req #: 3679

Date Posted: Tuesday, April 8, 2025

Company Overview

Griffith Foods is a global manufacturer of food products, providing a wide range of taste and texture components for the food industry worldwide. Our products include seasoning blends, dry mixes, coating systems, dough blends, crumbs, flavors, sauces, and food bases used in various applications from snack foods to processed meats and ready meals. Our customers include food processors, restaurant operators, and grocery retailers. While our name may not be well-known to consumers, our products are key components in foods offered by many of the world's leading companies.

Role Overview

The Terova Marketing Manager is responsible for creating and implementing brand and portfolio management strategies to enhance brand performance. The ideal candidate will have experience managing product portfolios, positioning brands effectively, and executing marketing strategies across multiple channels. This role combines strategic planning with hands-on brand development and communications to ensure the brand's purpose and products are effectively marketed to target audiences, driving sales growth.

This position requires a creative, strategic thinker with a strong understanding of marketing principles and a proven track record in growing ingredient brands in the food industry. The candidate should be capable of partnering with internal teams and external partners to deliver results and have a passion for sustainability and innovation in a fast-paced environment.

Key Responsibilities

Portfolio Management

• Develop the Terova portfolio strategy aligned with long-term growth and profitability in focus areas including Spices & Herbs, Specialty Extracts, and Sustainable Ingredients.
• Create strategic portfolio management plans based on analytics and business insights.
• Assess market, consumer, and competitor needs to identify gaps and opportunities, developing value propositions to meet 2030 aspirations.
• Provide strategic guidance on 'Where to Play' and 'How to Win' initiatives based on trends and insights.
• Analyze portfolio performance and recommend growth opportunities.
• Conduct market research to identify trends, customer insights, and competitive dynamics.

Brand Engagement & Communications

• Develop and execute brand marketing strategies aligned with business goals.
• Collaborate with leadership to communicate Terova's strategy, sustainability initiatives, and product developments internally and externally.
• Maintain and enhance brand identity across all marketing channels.
• Plan and manage multi-channel campaigns to promote products and capabilities.
• Monitor campaign performance and optimize efforts based on insights.
• Oversee the creation of marketing content like whitepapers, webinars, blogs, and social media posts.
• Manage relationships with external content creators and agencies.
• Organize participation in industry events and sponsorships to boost brand visibility.

Collaboration & Relationship Building

• Support lead generation efforts by working closely with business development teams.
• Develop marketing plans for segment leads to enhance recognition and differentiation.
• Build and maintain relationships with customers, partners, and industry influencers.
• Foster collaboration within Griffith Foods teams worldwide to align marketing initiatives.

Qualifications

• Minimum 5 years of B2B marketing experience, including 3+ years in growth or product marketing, with a focus on brand awareness and lead generation.
• B.A. or B.S., preferably in Food Science or Marketing.
• Experience in food, nutrition, or supplement industries is preferred.
• Proven success in brand strategy development and execution.
• Strong analytical skills with proficiency in data tools (Excel, Power BI, PowerPoint, Canva, Photoshop).
• Experience with social media platforms (LinkedIn, Facebook, YouTube, Twitter, Instagram).
• Ability to collaborate across teams and with external partners.

Benefits

Our benefits package includes medical, dental, vision, flexible spending accounts, health savings accounts, parental leave, education assistance, retirement plans, PTO, holiday leave, insurance options, and potential discretionary bonuses based on performance.

Equal Employment Opportunity

Griffith Foods is committed to equal employment opportunity and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, or other protected characteristics. We provide reasonable accommodations for applicants with disabilities.