Senior Marketing Manager, Series, Amazon MGM Studios, Amazon MGM Studios Series Marketing

Amazon Inc.; Culver City (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Amazon MGM Studios is seeking a Senior Marketing Manager to develop and execute global consumer marketing campaigns for Prime Original Series. You will lead go-to-market plans, align with creators and international teams, and drive engagement across channels to grow awareness and viewership.

You will guide cross-functional teams, set roadmaps and performance metrics, and present progress to senior leadership. The role requires strong strategic vision and hands-on execution at a global scale.

Qualifications

• Experience building global consumer marketing campaigns for entertainment or media.
• Ability to set goals, track performance metrics and drive improvements.
• Skilled at coordinating cross-functional teams across regions.

Responsibilities

• Lead global consumer marketing strategy for Prime Original Series.
• Drive 360 campaign planning across US channels (social, digital, TV, PR).
• Collaborate with creators, showrunners, producers and international teams.
• Define and monitor goals and KPIs; present to senior leadership.

Skills

Global marketing strategy

Campaign planning

Cross-functional leadership

Performance metrics

Executive communication

Job description

Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video.

Amazon MGM Studios Series Marketing is seeking a highly motivated, results-oriented Senior Marketing Manager with a passion for developing high impact marketing campaigns that reach millions of customers globally. You'll be responsible for executing consumer campaigns on- and off-Amazon that build awareness for and deeper engagement with Prime Original Series. You will lead the development of integrated go-to-market plans to launch and sustain engagement for Prime Original Series, and guide cross functional teams to develop best in class integrated programs that drive awareness, conversation and viewership. As a Senior Marketing Manager, you'll have a proven track record for driving results for global campaigns, including working autonomously to set roadmaps, goals, and have substantial experience working with executive producers and industry partners. As a multifaceted leader, you possess a blended balance of strategist, brand builder, creative instinct/acumen, project manager, producer, industry expertise, franchise manager and analyst. Critical to success will be relationship building and an ability to coordinate campaign rollouts on a global scale.

Key job responsibilities

• Lead and support overall global strategy for consumer marketing for Prime Original Series, including creation of goals, approach, positioning, and overall communication and engagement strategy
• Drive 360 campaign planning in the US across all channels (e.g. social, digital, Amazon owned channels, TV, in-theater, print, out-of-home and PR)
• Work collaboratively with creators, showrunners, producers and international teams to ensure overall global success
• Align closely with research teams to lead priority consumer insight studies
• Create and own goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement
• Act as a leader and "catalyst" who inspires others to deliver bar-raising, best in class ideas and plans at a global scale, eliminating barriers that may work against this
• Bring big ideas to the table, obtain buy-in and effectively and efficiently implement ideas at scale
• Measure outputs against internal and external measures and deliver continuous improvement
• Present to senior leadership regularly to update on key metrics and progress to goals; set mechanisms to operationalize timely global status updates for titles
• Cultivate positive relationships with companies, talent, executive producers, external studios and other relevant global stakeholders to forward our position