Senior Marketing Manager- REMOTE

Revvity, Inc.; New Jersey; Remote; USD 140,000 - 175,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

Life and Disability Insurance

Employee Stock Purchase Plan

Job summary

Revvity, Inc. is seeking a Senior Marketing Manager for USCAN with a strong track record in B2B marketing for life sciences, diagnostics, and reproductive health.

You will lead regional campaigns, collaborate with global teams, and drive measurable demand across SEM, ABM, webinars, and events. You will partner with sales and marketing to optimize performance, lead follow-up, and revenue impact while working in a remote-capable environment and using AI-enabled tools to accelerate insights and

Qualifications

• ~8+ years of B2B marketing experience in scientific, clinical, or healthcare settings.
• Master’s degree in marketing or business; MBA preferred.
• Strong collaboration, stakeholder management and communication skills.
• Experience deploying integrated campaigns across SEM, ABM, webinars, social media, email, web, and events.
• Regional marketing leadership experience in a complex global business.

Responsibilities

• Lead the USCAN marketing team to deploy integrated campaigns (SEM, ABM, webinars, events) and optimize ROI.
• Coordinate with Global Marketing Strategy, Content, Brand, and Channel teams on GTM plans.
• Present marketing performance in operating reviews with insights and actions.
• Manage budgets, calendars, and resources in Workfront/Asana with governance.
• Collaborate with sales to drive lead follow-up, pipeline, and revenue impact.

Skills

B2B marketing

Campaign management

Budget management

Analytics

Leadership

Education

Master’s degree in marketing or business

MBA preferred

Tools

Power BI

Salesforce (SFDC)

Workfront

Asana

Marketing automation platforms

Job description

Job Title Senior Marketing Manager- REMOTE

US Remote - CO, US Remote - GA, US Remote - IL, US Remote - MA, US Remote - NC, US Remote - NJ, US Remote - PA

About Us

Revvity is a developer and provider of end-to-end solutions designed to help scientists, researchers, and clinicians solve the world’s greatest health challenges.

Marketing Manager, US and Canada (USCAN) leads regional marketing, owning the deployment, management, and performance of integrated online and offline campaigns. Partnering with USCAN sales and global marketing teams at all levels, this critical role plans and executes measurable, high-impact campaigns for Life Sciences, Diagnostics, and Reproductive Health customers and drives disciplined lead follow-up from generation through qualification, conversion, and booked revenue.

If you are a strong marketing leader with exceptional collaboration skills who thrives in a fast-paced, high-expectation environment and can build a high-performance regional team, we look forward to meeting you.

Marketing and Commercial Partnership

Bring deep understanding of business objectives, market dynamics, sales needs, and customer insights to marketing planning; collaborate with Global Marketing Strategy to develop and refine an aligned plan that meets USCAN objectives, with clear audiences, channel strategies, KPIs, and budget allocated by performance and priority.

Generate customer, local market, and campaign performance insights from voice of customer, approved AI tools, enterprise reporting, internal data, and external sources; turn them into actionable recommendations for USCAN sales and upstream marketing teams to optimize the plan and improve results.

Use AI-enabled productivity tools to accelerate research, ideation, synthesis, and insight generation while ensuring accuracy, data governance, and appropriate human review.

Partner with Marketing Strategy, Content & Messaging, Brand & Creative, Marketing Operations, and Channel teams to plan, set up, launch, and optimize USCAN campaigns and product launches for effective regional go-to-market activation.

Prepare and present USCAN marketing performance in commercial operating reviews, sharing campaign results, market insights, and actions taken and underway to improve engagement, lead quality, pipeline contribution, and revenue impact.

Campaign Management and Optimization

Lead the USCAN marketing team to ensure:

Timely setup and deployment of integrated campaigns from the aligned USCAN marketing plan, including SEM, ABM, webinars, social media, email, and in-person and virtual events; coordinate final launch details, including approvals and budgets, with upstream, creative, and channel teams.

Tracking marketing leads through regular communication with sales managers and representatives to ensure timely follow-up and accurate disposition.

Active campaign optimization for greater ROI, using marketing analytics tools to analyze campaign, channel, and funnel KPIs and generate actionable insights to optimize campaigns and investment.

Sharing performance by audience, content, message, channel, lead conversion, pipeline contribution, and realized revenue with upstream and channel marketing partners to improve future messaging, customer journeys, and channel performance.

Management of all campaign workflows, calendars, resources, dependencies, and approvals in Workfront and Asana, with high standards for execution, documentation, compliance, and on-time delivery.

Active management of the marketing budget, including updating spend forecasts and actuals tracking with adherence to all budget deadlines, to maximize program budget utilization- T&E- within quarterly and annual caps.

Contribution to Tier I and leadership of Tier II USCAN events in line with global event guidelines, including partnering with Sales to define the Tier II audience and portfolio merchandising plan, defining event promotion, working with the Events COE to coordinate vendors, manage budgets, and capture leads, defining sales follow-up plans, and tracking post-event pipeline creation and revenue impact.

Leadership and Team Management

Build a high-performance culture focused on accountability, customers, data-driven decisions, collaboration with sales and marketing partners, and measurable revenue impact.

Allocate team capacity and resources across priorities, remove execution barriers, provide timely feedback, and support professional development and succession planning.

Influence across a matrixed organization and build strong relationships with sales, global marketing, commercial operations, portfolio, IT, finance, and other key partners.

Qualifications and Requirements

• ~8+ years of B2B marketing experience supporting commercial teams within a scientific, clinical, laboratory, or healthcare setting.
• ~Master’s degree in marketing, business, or a related discipline; MBA preferred.
• Passion for collaboration, stakeholder management, building strong relationships and driving results.
• Strong analytical, budget management, communication, influence, and presentation skills.
• Demonstrated success deploying and optimizing integrated campaigns across SEM, ABM, webinars, social media, email, web, and events.
• Experience leading a regional marketing organization within a complex, matrixed, global business.
• Knowledge of the US and Canadian life sciences, diagnostics, and reproductive health markets and customer segments.
• Experience with marketing automation, SEO/SEM best practices, content management systems, and ABM platforms.
• Working knowledge of Power BI for analysis and performance reporting, and of Workfront and Asana for workflow, project, and resource management.
• Strong project management skills, with the ability to lead complex cross-functional initiatives, manage competing priorities, mitigate risks, and deliver high-quality results on time and on budget.
• Passion for inspiring team members to amplify Revvity’s culture and values through everyday leadership, collaboration, and shared impact.
• Strong Salesforce (SFDC) knowledge and hands-on experience with campaign management, lead and funnel reporting, data quality, sales follow-up, opportunity conversion, and marketing-attributed pipeline and revenue measurement.
• Proficiency with approved AI tools for market overviews, analysis, insight synthesis, and PowerPoint creation, with appropriate validation and governance.

Ability to travel within the US and Canada as needed.

The annual base salary range for this full-time position is $140,000 - 175,000. This range reflects the minimum and maximum target for a new hire in this position. The base pay actually offered to the successful candidate will take into account internal equity, work location, and additional factors, including job-related skills, experience, and relevant education or training. This base pay range does not take into account bonuses, equity, or other benefits which may be applicable and are dependent on the level and position offered.

Medical, Dental, and Vision Insurance Options

• ~ Life and Disability Insurance
• ~ Employee Stock Purchase Plan

Part-time and temporary roles may not be eligible for all benefits listed. All qualified applicants will receive consideration for employment without regard to any characteristic or status protected by applicable federal, state, and/or local laws. If you are an applicant with a disability that requires reasonable accommodation to complete any part of the application process or are limited in the ability (or unable to use) the online application system and need an alternative method for applying, you may contact OpenJobs@revvity.