Senior Marketing Manager, Integrated Digital Marketing

CHCP; Houston (TX); Hybrid; USD 95,000 - 135,000; Full time

Benefits offered by this job

Medical

Vision

Voluntary Life (Employee, Spouse,Child

Employer-Paid Life Insurance

Short-Term Disability

Long-Term Disability

Flexible Spending Accounts

Health Savings Account

HSA Employer Contribution

Critical Illness

Hospital Indemnity

401(k)

401(k) Employer Match

Paid Holidays

Floating Holiday

Mental Health Day

Referral Bonus Program

Tuition Assistance Program (TAP)

Job summary

CHCP Healthcare and Educational Services LLC is seeking a Senior Marketing Manager for Integrated Digital Marketing. The role focuses on unifying Paid Search, SEO, and Social Media across a remote Texas-based team, collaborating with senior leadership to drive innovative, data-driven campaigns.

Ideal candidates have 7+ years in digital marketing, experience with AI-driven platforms, and a track record of managing agencies and achieving full-funnel results.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 7+ years of digital marketing experience with Paid Search, SEO, and Social Media.
• Experience managing agencies or external partners.
• Experience with AI-driven marketing platforms and automated media systems.
• Full-funnel performance and conversion optimization experience.
• Experience in regulated or performance-driven industries.
• Proficient in Microsoft Office (Excel, Outlook, Word) and data entry.
• Experience with GA4, Google Ads, Meta Ads, marketing automation software, CRM Velocify and Anthology.

Responsibilities

• Plan, manage, and optimize integrated marketing across Paid Search, SEO, and Social Media.
• Ensure alignment across channels to support full-funnel objectives from awareness to conversion.
• Serve as a unifying point of coordination across Paid and Organic efforts.
• Act as strategic partner to AVPs for execution of AI-enabled, automated strategies.
• Lead cross-channel programs through completion with timely milestones.
• Oversee agency performance and optimization discussions at senior level.
• Translate performance data into actionable insights for leadership.
• Support data-driven decision making and reporting improvements.

Skills

Paid Search

SEO

Social Media

Agency management

AI-driven marketing platforms

Data-driven decision making

Education

Bachelor's degree in Marketing, Business, or related field

Tools

GA4

Google Ads

Meta Ads

Marketing automation

CRM Velocify

CRM Anthology

Job description

Career Opportunities with CHCP Healthcare and Educational Services LLC

A great place to work.

Careers At CHCP Healthcare and Educational Services LLC

Join a team dedicated to transforming lives through healthcare education. At The College of Healthcare Professions (CHCP), we are committed to empowering future healthcare professionals to succeed in impactful careers. Every role here supports our mission to prepare students for the career of their lives.

Senior Marketing Manager, Integrated Digital Marketing

Senior Marketing Manager, Integrated Digital Marketing

Our benefits package includes:

• Medical
• Vision
• Voluntary Life (Employee, Spouse, Child)
• Employer-Paid Life Insurance
• Short-Term Disability (STD)
• Long-Term Disability (LTD)
• Flexible Spending Accounts (FSA/LFSA)
• Health Savings Account (HSA)
• HSA Employer Contribution
• Critical Illness
• Hospital Indemnity
• 401(k)
• 401(k) Employer Match
• Paid Holidays
• Floating Holiday
• Mental Health Day
• Referral Bonus Program
• Tuition Assistance Program (TAP)

Are you ready to join our family as a Senior Marketing Manager, Integrated Digital Marketing and make a meaningful impact in the world of digital marketing? This remote role offers you the chance to collaborate with a passionate team while enjoying the flexibility of working from anywhere in Texas. You'll be at the heart of planning and executing cross-channel strategies that span Paid Search, SEO, and social media. Together, we'll shape the future of AI-driven marketing strategies and automation, ensuring our efforts align with the broader organizational goals.

Your role will be instrumental in:

• Bringing together different marketing channels to create a seamless experience.
• Partnering closely with senior leadership to drive innovation and cross-department alignment.
• Providing senior-level analytical oversight and agency management.
• Enabling leadership to focus on strategy, innovation, and performance optimization.

With us, you'll find opportunities for personal growth, mentorship, and the chance to truly make a difference in how we connect with our audience. Let's work together to create something extraordinary!

• Plan, manage, and optimize integrated marketing initiatives across Paid Search, SEO, and Paid/Unpaid Social Media.
• Ensure alignment across channels to support full-funnel objectives, including awareness, lead generation, conversion, and business outcomes.
• Serve as a unifying point of coordination across Paid and Organic efforts to build cohesiveness and increase efficiency.
• Act as a strategic partner to the AVP of Paid Search and Enrollment Marketing and the AVP of SEO, supporting execution of AI-enabled, automated, and data-driven strategies.
• Lead complex, cross-channel initiatives through completion, ensuring timelines, priorities, and outcomes are met.
• Support co-ownership of Social Media strategies (Paid and Unpaid) in partnership with both AVPs.
• Provide senior-level analytical oversight across channels, translating complex performance data into actionable insights.
• Improve analytics and reporting frameworks to enhance clarity, consistency, and decision-making.
• Support full-funnel measurement and performance optimization.
• Lead routine agency performance management processes, including goal alignment, performance reviews, and optimization discussions.
• Ensure agencies operate against clear strategic objectives and KPIs, reducing tactical burden on AVP leadership.
• Conduct and maintain competitive tracking and analysis across Paid, Organic, and Social channels.
• Monitor industry trends, platform changes, and emerging best practices to inform strategy.
• Partner with internal teams, including admissions, operations, analytics, content, and web, to ensure marketing efforts align with organizational goals.
• Support consistent communication and alignment across stakeholders.
• Other duties as assigned.
• Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
• 7+ years of experience in digital marketing with exposure to Paid Search, SEO, and Social Media.
• Experience managing agencies or external partners.
• Experience working with AI-driven marketing platforms and automated media systems.
• Full-funnel performance and conversion optimization experience.
• Experience in highly regulated or performance-driven industries.
• Must be proficient in Microsoft Office (i.e. Excel, Outlook, and Word) and data entry.
• Experience with GA4, Google Ads, MetaAds, marketing automation software, CRM software (Velocify and Anthology are a plus).

CHCP (The College of Health Care Professions) is a premier healthcare education institution offering comprehensive programs in allied health, nursing, and related fields. We are dedicated to helping our students achieve their career goals and make meaningful differences in healthcare.

Why Choose CHCP

• Educational Excellence – Join a premier healthcare education institution focused on preparing the next generation of healthcare professionals.
• Modern Facilities – Teach with state-of-the-art equipment and advanced learning technologies.
• Collaborative Environment – Work with experienced educators and healthcare professionals committed to student success.
• Professional Development – Access ongoing training, mentorship, and career advancement opportunities in healthcare education.
• Student-Centered Approach – Work in an environment where student success and career readiness are our top priorities.
• Work-Life Balance – Enjoy a supportive schedule designed for both professional fulfillment and personal well-being.