Senior Marketing Manager, Industry Events

Google; San Francisco (CA); On-site; USD 171,000 - 247,000; Full time

Job summary

Google's Events and Experiences team brings the magic of Google to life through physical experiences that make our brand tangible, human, and shareable. As Industry Events Manager, you will architect Google Cloud’s presence at major global industry moments, translating goals into immersive brand experiences and ensuring on-site execution.

You will collaborate across teams to scale partner ecosystems, drive AI-driven attendee engagement tools, and realize the One Google industry narrative

Qualifications

• Bachelor's degree or equivalent practical experience.
• 9 years of marketing experience across growth, product, brand, or social marketing.
• Experience managing cross-functional or cross-team projects.

Responsibilities

• Own tier 1 industry event lifecycles, designing scalable playbooks, workflows, and tools for vertical activations. Partner with industry marketing and practice areas leads to ensure vertical-specific narratives are brought to life through demos, theater programming, and curated attendee journeys.
• Lead high-priority initiatives that intersect with the industry, such as multi-quarter planning cycles, tiering models for trade shows, and cross-functional ROI analysis.
• Build scalable systems for special industry requests from ambiguous ideas to operationally structured projects—while supporting the integration of event tech like Swoogo and agentic briefing tools.
• Act as the operational lead for large vendor ecosystems, helping to develop a long-term strategy for 2027 that ensures booth assets are sustainable, modular, and globally scalable.
• Oversee the measurement standards for industry activations, translating complex event data and lead-gen metrics into actionable insights for marketing leadership.

Skills

Marketing leadership

Cross-functional leadership

Event management

Education

Bachelor's degree or equivalent practical experience

Job description

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act. Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Sunnyvale, CA, USA; San Francisco, CA, USA.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 9 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Preferred qualifications

• Proven experience leading large-scale, high-traffic industry trade show presences (e.g., 1,000+ sq ft booths) within the B2B technology space.
• Experience in an event management or marketing operations role focused on bridging high-level strategy with flawless execution across complex programs.
• Experience managing multi-million dollar budgets, multi-quarter planning cycles, and performing cross-functional ROI analysis to justify event spend.
• Ability to design, implement, and scale operational playbooks and repeatable processes for varied industry portfolios.
• Ability to travel 25% of the time internationally and domestically.
• Drive change and cross-functional alignment with vertical and sales leadership as the operational anchor for industry offices.

About The Job

The Events and Experiences team brings the magic of Google to life through physical experiences that make our brand tangible, human, and shareable. You will collaborate across teams and departments to create delightful, one-of-a-kind experiences that leave a lasting impression.

As an Industry Events Manager, you are one of the primary architects of Google Cloud’s physical and digital presence at major global industry moments (e.g., HIMSS, NRF, HLTH). You will be responsible for the end-to-end production of high-visibility industry activations, translating vertical-specific business goals into immersive brand experiences. You will bridge the gap between high-level industry strategy and flawless on-site execution, overseeing the evolution of event frameworks, scaling partner ecosystems, and pioneering AI-driven attendee engagement tools. You are a systems thinker who can ensure the immediate One Google industry narrative is realized globally.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $171000 - $247000 (USD) + 20% bonus target + equity + benefits

Responsibilities

Learn more about benefits at Google .

• Own tier 1 industry event lifecycles, designing scalable playbooks, workflows, and tools for vertical activations. Partner with industry marketing and practice areas leads to ensure vertical-specific narratives are brought to life through demos, theater programming, and curated attendee journeys.
• Lead high-priority initiatives that intersect with the industry, such as multi-quarter planning cycles, tiering models for trade shows, and cross-functional ROI analysis.
• Build scalable systems for special industry requests from ambiguous ideas to operationally structured projects—while supporting the integration of event tech like Swoogo and agentic briefing tools.
• Act as the operational lead for large vendor ecosystems, helping to develop a long-term strategy for 2027 that ensures booth assets are sustainable, modular, and globally scalable.
• Oversee the measurement standards for industry activations, translating complex event data and lead-gen metrics into actionable insights for marketing leadership.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .