Senior Marketing Manager, HCP Promo - Imdelltra - US Remote

Amgen SA; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

Amgen is seeking a Senior Manager for HCP marketing strategy focused on Small Cell Lung Cancer. This role involves significant collaboration across teams to ensure successful execution of brand strategies and includes developing marketing materials. The ideal candidate will possess strong marketing acumen with a focus on patient impact and extensive experience in the pharmaceutical domain.

Benefits

Comprehensive employee benefits package

Retirement and Savings Plan

Discretionary annual bonus program

Stock-based long-term incentives

Flexible work models

Qualifications

• 2+ years in marketing experience with a marketing/sales organization.
• 6+ years' experience in marketing/field sales with at least 3 years in marketing.
• Healthcare/pharmaceutical experience is preferred.

Responsibilities

• Lead execution of HCP promotional strategy and marketing resources.
• Manage collaborations with cross-functional partners and vendors.
• Oversee marketing budget and monitor expenditures.

Skills

Marketing Strategy

Analytical Skills

Cross-functional Collaboration

Communication

Project Management

Education

Doctorate degree

Master’s degree

Bachelor’s degree

Associate’s Degree

High school diploma / GED

Job description

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

What you will do

Let’s do this. Let’s change the world for those living with Small Cell Lung Cancer (SCLC)!

In this vital role, the Imdelltra Senior Manager, will have the opportunity to deliver immediate impact through effective HCP marketing strategy and tactical execution in one of the most competitive therapy areas Amgen operates in and on a very exciting launch brand.

This role will lead the execution of the HCP promotional strategy and will require significant cross-functional collaboration and agency management. In addition to excellent teamwork, executive presence and communication skills the ideal candidate will demonstrate a passion for patients, delivering for the business, and commitment to excellence in marketing, leadership, strategy, and execution.

Responsibilities:

• Support next wave of rapidly approaching launches and launch milestones
• Design, develop, and execute marketing resources aligned with brand strategy (i.e. iCVAs, brochures, flashcards, websites, field communications)
• Execute the overall brand strategy and tactics with AOR, and other key vendors/agencies
• Lead development, production and MAC approval of all HCP-related personal promo creative/content in partnership with internal and external (agency) partners. Expert at organizing and preparing for MAC meetings.
• Engage with cross-functional partners to collect feedback/input and incorporate suggestions, where appropriate.
• Serve as an adviser to the field on matters/issues; coordinate monthly FIT (field insights team) calls; closely aligned with brand and sales leadership; and responsible for pull through
• Collaborate with Training to ensure pull through of promotional tools and programs to prepare field teams for launch (update existing materials, if needed)
• Sales meetings lead (S Meetings). Work closely with cross functional partners, including FTMs to coordinate and lead successful sales meetings aligned with brand strategy
• Work with CD&A team to inform HCP promo strategy and execution. Work with OBU MR lead to generate and share insights with Imdelltra Brand team to support strategic thinking in brand planning, enhanced creative, modify tactics etc.
• Collaborate closely with cross-functional team to ensure connectivity / alignment and support Imdelltra’s brand initiatives/goals. Be a critical part of brand planning.
• Manage Imdelltra budget; closely monitor spend and forecasting efficiently.

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The strategic professional we seek is a collaborative partner with these qualifications.

Basic Qualifications:

Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Master’s degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Bachelor’s degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Associate’s Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Preferred Qualifications:

• Strong marketing acumen including a key grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development. 2+ years in rare disease marketing.
• Extensive non-personal promotion experience: ability to develop and execute a range of initiatives/tactics that are aligned with and support overall brand strategy.
• Proven record of developing and implementing insight-led high impact campaigns and marketing tools
• Experience working with advertising agencies to develop and produce engaging creative (on time and on budget).
• Strong analytical skills with an ability to draw, communicate and pull through actionable insights from data; ability to work with ambiguity and evolving treatment landscape
• Proven ability to partner with research, medical, regulatory, and legal colleagues.
• Self-starter: strong bias for action and agility.
• Ability to manage multiple priorities simultaneously in a fast-paced environment.
• Strong ability to lead and influence cross-functional teams
• Strong communication effectiveness: the ability to engage, connect, and influence senior management and the sales and marketing organization
• 6 years+ of Marketing/Field Sales experience (including 3 years+ of Marketing)
• Healthcare/Pharmaceutical experience

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.

In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models, including remote and hybrid work arrangements, where possible

Apply now and make a lasting impact with the Amgen team.