Senior Marketing Manager - GMC Trucks and Full-Size SUVs

General Motors Company; Warren (MI); Hybride; USD 120 000 - 190 000; Plein temps

Avantages offerts par ce poste

Relocation benefits available

Résumé du poste

General Motors Company is seeking a Senior Marketing Manager for GMC Trucks and Full-Size SUVs to lead the vehicle lifecycle plan, from positioning to go-to-market strategy and growth initiatives. You will partner with cross-functional teams to deliver a comprehensive line plan covering product, pricing, advertising and retail channel.

You will manage a large team of marketers and information specialists, drive cross-functional collaboration, and report to the Global Marketing Director for Buick

Qualifications

• Bachelor's degree in marketing, business or related field.
• 8+ years of experience in Divisional Marketing, Product Marketing, Branding, Sales, or Centers of Expertise Marketing.
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to work on multiple projects simultaneously and meet deadlines in a complex team environment.
• Occasional travel, including some weekends, and ability to occasionally work irregular hours.

Responsabilités

• Lifecycle Management: Lead launch strategy for current programs and coordinate the 4P plan from pre-launch through post-launch and beyond, partnering cross-functionally with Product Marketing on future program development.
• Target Customer Ownership: Develop your team to serve as the voice of the customer, grounding target customer definition and vehicle positioning in deep understanding of customers' needs.
• Industry and Competitive Insight: Translate opportunities and trends into market strategy and tactics with a data-driven mindset.
• Packaging and Pricing: Lead development of cohesive packaging, trim and pricing strategies for each model, balancing customer value and enterprise profit.
• Supply and Mix Management: Direct volume and mix recommendations through inventory analysis and growth plans, collaborating with forecasting and supply teams.
• Messaging and Communication: Lead messaging strategy and ensure accuracy across communications; present to senior leaders.

Connaissances

Experience in divisional marketing

Cross-functional collaboration

Strategic thinker

Travel flexibility

Strong presentation skills

Formation

Bachelor's degree in marketing, business or related field

Outils

Microsoft Excel

PowerPoint

Description du poste

Job Description

As the Senior Marketing Manager for GMC Trucks and Full-Size SUVs you will lead the strategic vehicle lifecycle plan, including developing and executing positioning, product launch, go-to-market plan, and growth initiatives to grow aggregate variable profit through winning vehicle strategies grounded in consumer and competitive insight. You will lead and partner with cross functional teams to deliver a comprehensive vehicle line plan that encompasses product, pricing/incentives, advertising, promotions, and retail channel. You will lead a team responsible for managing several high-priority vehicle lines, including Sierra LD, Sierra HD, Yukon/XL, Canyon, and Savana. This position reports to the Global Marketing Director for Buick and GMC.

What You'll Do:

• Lifecycle Management: Lead launch strategy for current programs and coordinate the 4P plan from pre-launch through post-launch and beyond, partnering cross-functionally with Product Marketing on future program development.
• Target Customer Ownership: Develop your team to serve as the voice of the customer, grounding target customer definition and vehicle positioning in deep understanding of customers' functional, technical, and emotional needs.
• Industry and Competitive Insight: Guide your team to translate competitive opportunities and segment trends - current and future - into market strategy and tactics with a data-driven mindset.
• Packaging and Pricing: Lead development of cohesive, segment-appropriate packaging, trim and pricing strategies for each model, balancing customer value and enterprise profit.
• Supply and Mix Management: Direct your team to volume and mix recommendations through inventory analysis, customer/dealer insight and growth plans, partnering with Forecasting, Supply Planning and Order Fulfillment to execute.
• Messaging and Communication: Lead your team to partner with Brand Strategy, Communications and Performance Marketing on messaging strategy, ensuring accuracy across all communications, and lead storytelling to senior leaders.
• Dealer and Field Coordination: Lead development of regular Dealer and Field communication and engagement in partnership with Sales Operations and Regional Sales teams, keeping all critical partners informed and executing effectively at retail.
• Team Leadership: Lead a large team of Marketing Managers, Assistant Marketing Managers, and Product Information Specialists, driving execution of strategy and building a high-performing team through coaching, performance reviews, and skill development.

Your Skills and Abilities (Required Qualifications):

• Bachelor's degree in marketing, business or related field.
• 8+ years of experience in Divisional Marketing, Product Marketing, Branding, Sales, or Centers of Expertise Marketing.
• Ability to work on multiple projects simultaneously and meet deadlines in a complex team environment.
• Occasional travel, including some weekends, and ability to occasionally work irregular hours.
• Proficiency in Microsoft Excel and PowerPoint.

What Will Give You A Competitive Edge (Preferred Qualifications):

• Experience leading a large team and building a positive, growth-oriented culture.
• Experience managing cross-functional relationships and negotiating skillfully.
• Demonstrated ability to effectively manage resources: time, material, support.
• Sound, strategic decision-making grounded in analysis, experience, and judgement.
• Excellent oral, written and presentation skills, including delivery to senior audiences.
• Proven ability to synthesize complex data into analytical and actionable insight.
• Understanding of the field sales organization and dealer network.

#LI-MO1

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

Relocation benefits are available for candidates who qualify under company policy.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that