Senior Marketing Manager, Demand Generation - North America

Sinch; Denver (CO); Hybrid; USD 130,000 - 150,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and vision plans

Access to virtual counseling

401(k) with employer match

Generous paid time off

Paid parental leave

Flexible remote work options

Volunteer paid time off

Job summary

A leading communications company is seeking a Senior Marketing Manager for Demand Generation in North America. This role focuses on driving demand through innovative digital strategies, managing Google Ads campaigns, and collaborating with sales and marketing leaders. Ideal candidates will have 6-8 years in B2B demand generation for tech and expertise in data analysis. Benefits include comprehensive health plans, 401(k) options, and flexible remote work.

Qualifications

• 6-8 years in B2B demand generation for tech enterprise.
• Expertise in managing complex, high-budget paid Google Ads accounts.
• Comfortable diving into analytics to maximize impact.
• Exceptional communicator with the ability to influence across functions.

Responsibilities

• Develop and execute a digital demand generation strategy.
• Manage and optimize paid Google Ads campaigns.
• Analyze performance metrics for growth opportunities.
• Collaborate with marketing and sales teams.
• Champion a test-and-learn mindset to acquire new customers.

Skills

B2B demand generation

Google Ads management

Data analysis

Cross-functional collaboration

Strategic thinking

Job description

Senior Marketing Manager, Demand Generation - North America

At Sinch, we’re not just connecting people—we’re pioneering the future of how the world communicates. Our Customer Communications Cloud helps more than 150,000 businesses deliver seamless, meaningful, and measurable experiences. We are looking for a hungry, data-driven leader who can transform strategy into measurable results in North America.

This range is provided by Sinch. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$130,000.00/yr - $150,000.00/yr

Overview: You will drive the strategy and execution for increasing demand in North America for the enterprise and mid-market sales teams for two of Sinch’s largest products -- Messaging and Voice. You will manage the Google account spend for these products and work cross-functionally on larger demand generation programs and strategies to drive pipeline for the sales teams in Sinch’s largest market. You will report to the SVP of Marketing for North America and be part of a collaborative marketing leadership team that wins together. This role is a growth catalyst for our sales-led enterprise motion in a dynamic, high-growth market.

What You’ll Do

• Build and Lead – Develop and execute a new and innovative digital demand generation strategy that exceeds lead and pipeline targets.
• Own the Channels – Manage and optimize strategic, paid Google Ads campaigns, ensuring every dollar delivers measurable ROI.
• Turn Data into Decisions – Analyze performance metrics to uncover trends, spot new growth opportunities, and translate insights into action.
• Collaborate to Win – Partner with Regional Marketing leaders, Sales, Product Marketing, Brand, and Marketing Ops to drive organic growth in SEO and Generative AI channels and optimize the funnel.
• Innovate Relentlessly – Champion a test-and-learn mindset to drive new customer acquisition.

Requirements

• Proven Expertise – 6-8 years in B2B demand generation for tech enterprise, with a track record of scaling programs that deliver measurable results.
• Hands-On Mastery – Expertise in managing complex, high-budget paid Google Ads accounts with both precision and creativity.
• Data-Driven Strategist – Comfortable diving into analytics to reduce friction, guide strategic thinking, and maximize impact.
• Collaborative Force – Exceptional communicator with the ability to influence across functions and inspire action at every level.
• Embodiment of Our Values – Dream Big, Win Together, Keep It Simple, Make It Happen.

Benefits

• STAY HEALTHY: Comprehensive medical, dental, and vision plans with additional options including telehealth.
• CARE FOR YOURSELF: Access to virtual counseling through our Employee Assistance Program.
• SECURE YOUR FUTURE: Roth and Pre-tax 401(k) options with employer match.
• TAKE A BREAK: Generous paid time off and vacation.
• PUT FAMILY FIRST: Paid parental leave and family planning support.
• WORK WHEREVER: Flexible remote work offerings.
• MAKE AN IMPACT: Volunteer paid time off for community involvement.

The annual starting salary for this position is between $130,000.00 - $150,000.00 per year. Factors that may affect starting pay within this range include geography/market, skills, education, experience, and other qualifications.

This role will be accepting applications until 9/10/2025 at a minimum. The application timeline may be flexible to accommodate a comprehensive candidate evaluation.

Note: This description focuses on the responsibilities and qualifications for the Senior Marketing Manager, Demand Generation - North America role.

Denver Metropolitan Area postings and other job listings shown are not part of this description.